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Identive has announced that Store Electronic Systems (SES), the leader in Electronic Shelf Labeling (ESL) systems for food and non-food retail, has selected Identive’s near field communication (NFC) tags to power innovative electronic shelf labels that allow consumers to access a wealth of information about product pricing, composition, origin and manufacturing, through a smartphone. Three million Identive NFC tags have been ordered for this ground-breaking retail application, which is the world’s largest of its kind.
Identive’s NFC tags are embedded in SES’s electronic shelf labels and give easy access to a cutting-edge retail experience for consumers. Using any NFC-enabled smartphone, it takes only a few seconds for consumers to download the retailer’s NFC mobile app when they first enter the store. They can then tap their phones to store shelf labels to view product information and receive coupons and loyalty benefits that can be redeemed from their phones at checkout. The NFC tags can also trigger a health alert on the phone’s screen for products that contain ingredients such as dairy or nuts. Retailers can also use the NFC-tag to store information used for product and shelf management.
For more information, please visit http://www.identive-group.com.