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Identive today announced that it has received orders for four million near field communication (NFC) tags to support two large new customer projects. Three million NFC Type 2 tags will be used for a mobile retail application in France and one million NFC TOM™ (Tag on Metal) phone stickers will enable a banking and payment program in Africa. 800,000 of the NFC tags and all of the NFC phone stickers are scheduled to ship during the current quarter.
Additionally, the Company announced that its Tagtrail™ mobile services delivery platform is currently deployed by a leading European mobile network operator (MNO) to drive innovative mobile marketing campaigns in Germany. Tagtrail allows customers to tap their phones to Identive’s NFC tags and receive information about loyalty program benefits, new service offerings and where to find participating merchants and retailers.