Identive Group | Press Release | Identive Selected as Contactless & Mobile Awards Finalist

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Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification, security and RFID industries, today announced that it has been selected as a finalist for the 2013 Contactless & Mobile Awards, presented annually by the industry marketing organization Contactless Intelligence.

The Contactless & Mobile Awards are presented to those companies, organizations and retailers who have done the most to embrace and implement contactless or near field communication (NFC) technology into their day-to-day operating practices, and thereby provide leadership to the emergent contactless/NFC industry. There are five categories of awards. Identive was selected as one of four finalists globally in the category “Competitive Advantage” based on its Tagtrail™ mobile services delivery platform which allows advertisers, retailers and organizations of all types and sizes to deliver dynamic, personalized content to users’ mobile devices via NFC tags.

“We are honored to be a finalist for a Contactless & Mobile Award and are pleased with the recognition that Tagtrail can provide significant competitive advantage to businesses,” said David Holmes, vice president Mobility & NFC Solutions for Identive. “Tagtrails’ cloud-based platform makes it easy to deliver a variety of rich, personalized content to mobile phone users using NFC tags and QR codes. Real-time analytics provide feedback about user uptake and preferences, which administrators can use to refine tag content and continually improve the effectiveness of their campaigns. A mobile app provides a fun and engaging experience for users and Tagtrail’s tight integration with social networks lets shared tag content go viral. These capabilities allow even small companies to create a giant presence through mobile marketing.”

The winner of the 2013 Contactless & Mobile Awards will be announced in London, at a gala dinner on April 30, 2013. More information about the awards can be found on the Contactless Intelligence website at www.contactlessintelligence.com.

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Identive Group | Press Release | Identive Selected as Contactless & Mobile Awards Finalist

  1. 1. Identive Selected as Contactless & Mobile Awards Finalist Tagtrail™ Mobile Services Platform lets businesses use NFC technology for competitive advantageSANTA ANA, Calif. and ISMANING, Germany, March 14, 2013 – Identive Group, Inc.(NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification,security and RFID industries, today announced that it has been selected as a finalist for the2013 Contactless & Mobile Awards, presented annually by the industry marketingorganization Contactless Intelligence.The Contactless & Mobile Awards are presented to those companies, organizations andretailers who have done the most to embrace and implement contactless or near fieldcommunication (NFC) technology into their day-to-day operating practices, and therebyprovide leadership to the emergent contactless/NFC industry. There are five categories ofawards. Identive was selected as one of four finalists globally in the category “CompetitiveAdvantage” based on its Tagtrail™ mobile services delivery platform which allowsadvertisers, retailers and organizations of all types and sizes to deliver dynamic,personalized content to users’ mobile devices via NFC tags.“We are honored to be a finalist for a Contactless & Mobile Award and are pleased with therecognition that Tagtrail can provide significant competitive advantage to businesses,” saidDavid Holmes, vice president Mobility & NFC Solutions for Identive. “Tagtrails’ cloud-basedplatform makes it easy to deliver a variety of rich, personalized content to mobile phone usersusing NFC tags and QR codes. Real-time analytics provide feedback about user uptake andpreferences, which administrators can use to refine tag content and continually improve theeffectiveness of their campaigns. A mobile app provides a fun and engaging experience forusers and Tagtrail’s tight integration with social networks lets shared tag content go viral.These capabilities allow even small companies to create a giant presence through mobilemarketing.”The winner of the 2013 Contactless & Mobile Awards will be announced in London, at a galadinner on April 30, 2013. More information about the awards can be found on the ContactlessIntelligence website at www.contactlessintelligence.com. /More…
  2. 2. “This has been an amazing year for the Contactless and Mobile Awards. We have had thegreatest ever amount of entries from all over the world and every entry exhibiting a real flairfor innovation when it comes to NFC, contactless or mobile technology. It was an incrediblyhard job to choose just four finalists per category – we could have had more, but that wouldnot do justice to those companies that made the final selection per category. To thosecompanies I wish to express my admiration for their innovative solutions and businessexcellence and wish them all the best of luck for the final selection in their Contactless andMobile Award categories,” said Steve Atkins, CEO of Krowne Communications, the companybehind Contactless Intelligence.About IdentiveIdentive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’ssignature company in Secure ID. The company’s products, software, systems and servicesaddress the markets for identity management, physical and logical access control, cashlesspayment, NFC solutions and a host of RFID-enabled applications for customers in thegovernment, enterprise, consumer, education and healthcare sectors. Identive’s mission is tobuild a lasting business of scale and technology based on a combination of strongtechnology-driven organic growth and disciplined acquisitive expansion. The companydelivers up-to-date information on its activity as well as industry trends through itsindustry-leading social media initiatives and educational resource, AskIdentive.com. Foradditional information, please visit www.identive-group.com or follow on Twitter at@IdentiveGroup.Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered inmany jurisdictions worldwide. All other company, product or service names may betrademarks or registered trademarks of others and are the property of their respectiveowners. ###Contacts:Darby Dye, +1 949 553-4251, ddye@identive-group.comAnnika Walther, +49 89 9595-5220, awalther@identive-group.com Page 2 of 2

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