Identive Group | Press Release | Identive Announces Radiation Resistant RFID Tracking Labels for Medical Industry

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Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of products and services for the identification, security and RFID industries, today announced new radio frequency identification (RFID) labels for the medical industry that are specially designed to withstand the radiation processes commonly used to sterilize medical devices, equipment and supplies. Unlike standard RFID products that lose their memory content when exposed to radiation, Identive’s new radiation-resistant labels enable critical identification, usage and tracking information to reside on medical components and storage containers throughout their useful lives.

For more information, please visit http://www.identive-group.com.

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Identive Group | Press Release | Identive Announces Radiation Resistant RFID Tracking Labels for Medical Industry

  1. 1. Identive Announces Radiation Resistant RFID Tracking Labels for Medical IndustrySANTA ANA, Calif. and ISMANING, Germany, February 6, 2013 – Identive Group, Inc.(NASDAQ: INVE; Frankfurt: INV), a provider of products and services for the identification,security and RFID industries, today announced new radio frequency identification (RFID)labels for the medical industry that are specially designed to withstand the radiationprocesses commonly used to sterilize medical devices, equipment and supplies. Unlikestandard RFID products that lose their memory content when exposed to radiation, Identive’snew radiation-resistant labels enable critical identification, usage and tracking information toreside on medical components and storage containers throughout their useful lives.RFID technology offers superior convenience and performance to many other identificationtechnologies, such as barcodes, but is just beginning to be adopted for medical applications.One barrier has been the challenge of adapting the technology to operate in harsh anddemanding environments, such as sterilization using X-rays or gamma radiation. As aninnovator of RFID applications to solve complex problems, Identive has created the newlabels to address the stringent manufacturing and operating requirements of the healthcareindustry. Identive’s new RFID labels are resistant to radiation, offer read/write functionalityand have a memory capacity of up to 256 bytes. Compliance with ISO 15693, ISO 18000-3and EPCglobal® standards ensures compatibility with common RFID reader devicesworldwide. Identive is offering its radiation-resistant labels in a variety of shapes, sizes,surface materials and printing options. Inquiries about the radiation-resistant labels may besent to salesemea@identive-transponders.com. Learn more about Identive’s full range ofspecialized tags and labels for difficult or unique environments by visiting our website atwww.identive-group.com.About IdentiveIdentive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’ssignature company in Secure ID. The company’s products, software, systems and servicesaddress the markets for identity management, physical and logical access control, cashlesspayment, NFC solutions and a host of RFID-enabled applications for customers in thegovernment, enterprise, consumer, education and healthcare sectors. Identive’s mission is to
  2. 2. build a lasting business of scale and technology based on a combination of strongtechnology-driven organic growth and disciplined acquisitive expansion. The companydelivers up-to-date information on its activity as well as industry trends through itsindustry-leading social media initiatives and educational resource, AskIdentive.com. Foradditional information, please visit www.identive-group.com or follow on Twitter at@IdentiveGroup.Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered inmany jurisdictions worldwide. All other company, product or service names may betrademarks or registered trademarks of others and are property of their respective owners.Contacts:Darby Dye, +1 949 553-4251, ddye@identive-group.comLennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com Page 2 of 2

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