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Identive has been awarded a multi-year contract to provide cashless payment services at home matches of Berlin football (soccer) club Hertha BSC in Olympiastadion Berlin, the second largest football stadium in Germany. The Berlin stadium has a seating capacity of over 74,000 and is the seventh within the German Football League to implement Identive’s cashless payment solution, which encompasses system implementation and ongoing operations by Identive’s payment solution subsidiary.
“Identive’s justpay system provides our fans and visitors with a service-oriented, simple and convenient way to pay for their refreshments, which makes their experience during home matches at the Olympiastadion even more enjoyable,” said Ingo Schiller, CFO of Hertha BSC. The system’s main benefits for the fans include shorter and fast moving concession queues and the ability to reload the payment cards online. “Cashless payment is a growing trend in the entertainment sector, as it allows venues to serve more customers more quickly and increase sales while reducing the cost of handling cash,” explained Sascha Busse, CEO of Identive’s payment solution subsidiary. “With the addition of Olympiastadion Berlin we now provide cashless payment solutions for the two largest stadiums in Germany as well as five more in the first and second domestic leagues. Identive continues to build early leadership in the stadium market by helping our customers run their businesses more efficiently and cost effectively.”
justpay is a closed-loop cashless payment system that includes contactless payment cards, fixed and mobile point-of-service devices and a central, cloud-based database and analytics platform. On league match days, contactless payment cards are the only form of payment accepted at concession kiosks, which significantly shortens sales transactions as merchants no longer have to handle cash or process bank cards and wait for authorization. Analytical and reporting capabilities from Identive’s cloud-based database provide insight into the performance of concession operations. For the majority of its justpay customers, including Hertha BSC, Identive’s payment solution subsidiary also provides complete operational support for the system, including staff to sell and reload the payment cards, financial clearing and accounting services, and regulatory filings and authorization.