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For some, the efficiency of authentication via identity has become a convenient necessity for our day-to-day lives. Then there are some who value their freedom of privacy even if it means foregoing said convenience. While eID card solutions have become indubitably instrumental towards further development of countries, there are still countries who are willing to opt out of it in the name of absolute confidentiality of each person's personal information. CardsNow! hears from Identive and it task on the relevance of eID cards for the future as well as the possibility of co-existence between the security through authentication and privacy. Jokim Woo, its Regional Sales Manager talks about having the cake and eating it.