Social Media Policy Development and HR Issues

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A presentation delivered by Identity's Tom Nixon and Brandon Chesnutt at Automation Alley's Social Media Landmines: Legal Implications & Effective Policies event.

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  • With dialogue comes risk. Talk about the importance of listening/audit.
  • The policy will not BE your social media strategy, it will be borne FROM your SM strategy. Your SM strategy is borne from your marketing strategy. Your marketing strategy is borne from your overall enterprise objectives.
  • Talk about AGIS example: Even the company NAME was being misused, let alone the company description.
  • Social Media Policy Development and HR Issues

    1. 1. Why should you care? Social Media Policy Development and HR Issues December 2, 2009
    2. 2. Why are two PR guys here?
    3. 6. Creating a social media policy is now common practice.
    4. 7. Public + Private Companies
    5. 8. Civic Institutions
    6. 9. Municipalities
    7. 10. Selecting your approach.
    8. 11. http://www.flickr.com/photos/panavatar/1512811107/sizes/l/ Participation vs. Prevention
    9. 12. The common reaction… http://www.flickr.com/photos/quasimondo/348536395/sizes/l/
    10. 13. http://www.flickr.com/photos/ghewgill/324597704/
    11. 14. Align social media with business goals and encourage participation. http://www.flickr.com/photos/smull/29056792/sizes/l/
    12. 15. Establish rules of engagement.
    13. 16. Broad corporate guidelines come first. http://www.flickr.com/photos/18789396@N00/144251306/
    14. 17. Brand presentation should be accurate and consistent. http://www.flickr.com/photos/93098470@N00/4011869734/
    15. 18. Talk about what you know. http://www.flickr.com/photos/slagheap/156203875/sizes/l/
    16. 19. Be transparent at all times. http://www.flickr.com/photos/benseese/7436258/sizes/o/
    17. 20. Add value to conversations. http://www.flickr.com/photos/96dpi/1139662917/sizes/l/
    18. 21. Apologize if you screw up. http://www.flickr.com/photos/strangejourney/2262392850/sizes/l/
    19. 22. Know when to take it outside. http://www.flickr.com/photos/wili/2202129234/sizes/l/
    20. 23. http://www.flickr.com/photos/69675357@N00/2386772427/ Use your utmost discretion.
    21. 24. Questions?
    22. 25. Find this presentation: www.identitypr.com/presentations/alleySM

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