AN INTEGRATED SOLUTION
The context As a marketing or sourcing professional, you constantly have to find new ways to  keep customers happy  stre...
W2P integrates, in one place, all the tools you need to stimulate sales.        Monitor           Create                  ...
W2P, a technology for marketing excellence.                                       How?1. Enhanced Brand Management      A...
Why do you need W2P?  MANAGE     Production + Distribution             One stop shop for all your communications          ...
W2P is ideal for efficiently providing print materialsto local stores, channel partners, dealers and resellers. Some examp...
Web-to-Print: not just for marketing             • Add focus : outsource and focus on your core competenciesManagement    ...
THREE CASE STUDIES1. ERA      http://www.identic.be/en/ERA            Each ERA point of sales has access to a web platform...
How does it work?                           re-order        upload        templates                      order           p...
Your order in 6 easy steps1. SELECT        Chose a document2. CUSTOMIZE     Modify certain fields3. EDIT          Change l...
Complete Web-to-Print Services Two types of web portals     Out of the box (+ branding)     Tailor-made (integrated in ...
Web-to-print in a nutshell             Local Sales & Marketing              Buyers &FOR WHOM                              ...
Questions ?                            Contact the experts                       We specialize in solutionsBrixtonlaan 5 -...
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Web-to-print

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Web-to-print

  1. 1. AN INTEGRATED SOLUTION
  2. 2. The context As a marketing or sourcing professional, you constantly have to find new ways to  keep customers happy  streamline processes and  shrink costs
  3. 3. W2P integrates, in one place, all the tools you need to stimulate sales. Monitor Create W2P W2P is a unique Distribute Adapt end to end collaborative solution Order for your business.THE SOLUTION
  4. 4. W2P, a technology for marketing excellence. How?1. Enhanced Brand Management  Approved and consistent templates available for local promotions  Authorized users customize and personalize material online2. Automated Publishing Management  Updated documents available to everyone 24/7  Standard production flows and simplified processes  Fast online approval of drafts3. Streamlined Order & Procurement Management  Online ordering: easier control & greater flexibility  Online payment possible  Print & delivery on demandVALUE PROPOSITION
  5. 5. Why do you need W2P? MANAGE Production + Distribution One stop shop for all your communications Process + Cost + Reach OPTIMIZE Automation = less waste + real time access Control + Delegate CONNECT One platform to connect all your partnersYOUR KEY BENEFITS
  6. 6. W2P is ideal for efficiently providing print materialsto local stores, channel partners, dealers and resellers. Some examples  Large companies: authorized employees can order (and customize) company collaterals (business cards, stationary, newsletters, brochures).  Manufacturers: channel partners and resellers can create customized product or sales guides with specific product and price variables.  Chains of stores: each store can order various publications from signage and shop material to coupons and flyers.  Non-profit and political organizations: regional offices can create customized event invitations and promotional material.  Universities: students can order their syllabi onlineWHO NEEDS W2P?
  7. 7. Web-to-Print: not just for marketing • Add focus : outsource and focus on your core competenciesManagement • Increase business: reach clients with better and faster services • Go-to-Market: faster product and promotion launches Sales • Collaborative work with local teams and external partners • Stable pricing: more predictable revenue streams Sourcing • Automated processes: simplified online logistics • Affordable solution: no need to purchase extra softwares, servers Finance • Cost reduction: less overhead, less production & storage wastesA SOLUTION FOR EVERYONE
  8. 8. THREE CASE STUDIES1. ERA http://www.identic.be/en/ERA Each ERA point of sales has access to a web platform to order and customize marketing material. The platform is integrated into ERA’s intranet.2. BOBCAT http://www.identic.be/en/Bobcat All Bobcat dealers within Europe, Middle East & Africa can order technical manuals & access and download product information in their local language from a customized & branded publication center. Identic also takes care of the procurement, kitting and shipping of documentation accompanying each new machine.3. EXKI http://www.identic.be/en/Exki Each Exki restaurant has access to a W2P platform to order & customize promotional material to support their local commercial initiatives.THEY USE W2P
  9. 9. How does it work? re-order upload templates order production edit customize personalize logistics
  10. 10. Your order in 6 easy steps1. SELECT Chose a document2. CUSTOMIZE Modify certain fields3. EDIT Change layout if permitted4. PERSONALIZE Select or upload a list of addressees5. FINALIZE Specify print options, validate document6. CHECK OUT Define invoice & shipping addresses, shipping and payment modeFAST, FLEXIBLE, RELIABLE
  11. 11. Complete Web-to-Print Services Two types of web portals  Out of the box (+ branding)  Tailor-made (integrated in the clients portal). IT expertise to customize and implement your project. Efficient commercial & technical support. A dedicated Account Manager Integrated logistics & print center to complete your urgent orders within 48 hours.FULL SUPPORT @ IDENTIC
  12. 12. Web-to-print in a nutshell Local Sales & Marketing Buyers &FOR WHOM C-level & Finance Dealers & Partners Sourcing Managers Online order & fulfillment Create, personalize, edit and Cost control and Cost transparencyWHAT customize sales and marketing, Better processes without reporting material, 24/7, anywhere. Reduced admin costs major investment Use of branded templates POD = minimal stock Fast online draft approval, Online reportsHOW Simplified ordering Faster production cycle Access to data Order tracking Quality & consistency Branded portals that can be customized or integratedWHERE with existing client intranet, ERP, CRM or DAM solutionsSUMMARY
  13. 13. Questions ? Contact the experts We specialize in solutionsBrixtonlaan 5 - 1930 ZaventemT: +32 2 737 52 22 F: +32 2 737 52 23@: sales@identic.be URL: www.identic.be

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