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Cross Media Marketing

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Cross Media Marketing

  1. 1. CR SS MEDIAAN INTERACTIVE SOLUTION
  2. 2. The contextReaching customers andprospects with the rightmessage, through theright medium, at the righttime has never beenmore crucial.
  3. 3. CROSS MEDIA MARKETING  Branded Design  Customer Data  Campaign logic  Channel mixThe Solution
  4. 4. CROSS MEDIA: One platform, endless opportunities.  Campaign Management Refine & Design & repeat Customize  Event Management Track & Produce &  Online Survey Analyze Deliver  E-Newsletters Interact  Customer Data Mgmt.The Solution
  5. 5. Cross Media, a technology solutionfor marketing excellence. Why?1. To create effective Customer Experiences  Customize images and texts to attract attention.  Leverage data to tailor messages to each recipient.  Foster loyal relationships with relevant, personal communications.2. To expand your reach  Reach customers where they live in the manner in which they choose.  Create one-to-one campaigns that span print, e-mail, web and mobile.3. To deliver measurable results  Create campaigns with built-in response tracking tools.  Adjust messaging, offers and media based on results.  Provide reports that justify and drive marketing investments.The Value Proposition
  6. 6. Why do you need Cross Media ? Because each person is different and each moment is special. Because life is full of emotions that you want to share with others.
  7. 7. Connecting the dots of user experience1. ATTRACT  Increase the number of « touches » by multiplying the channels.  Increase the response rate with variable data and personalized URLs2. INTERACT  Integrate personalized microsite  Increase your knowledge of the prospect through surveys3. REACT  Instant lead notification to your sales team  Online dashboard showing real time campaign performanceCross Media Marketing
  8. 8. Making communications special.Customize, personalize and synchronize them.Cross Media Campaigns
  9. 9. How does it work ?
  10. 10. Cross-media Campaign in Action Response Tracking 1 Dashboard Send 5 personalized Direct Sales Call Mail or Email Precision Targeting 4Alert Email To Sales Grab Responses Attention Saved in Database Integrated 2 3 Marketing Personalized Survey Page with Database Campaign leads to a Info Filled In PURL a to a Response URL (RURL) www.domain.com/JohnSmith Catch the Customer and Get More Information
  11. 11. Cross-media Campaign in Action Response Tracking 1 Dashboard Postcard or Email Campaign 5 Direct Sales Call Precision Targeting 4 GrabAlert Email To Sales Attention Responses saved in Database Integrated 2 3 Marketing Campaign Leads to Personalized Database Response URL (RURL) Survey www.domain.com/JohnSmith Info to fill In Reach the Customer and Get More Information
  12. 12. Cross-media Campaign in Action Response Tracking 1 Dashboard Postcard or Email Campaign 5 Direct Sales Call Precision Targeting Grab 4 AttentionAlert Email To Sales Responses Saved in Database Integrated 2 3 Marketing Campaign Leads to Personalized Response URL (RURL) Survey Page with Database www.domain.com/JohnSmith Info Filled In Catch the Customer and Get More Information
  13. 13. Cross-media Campaign in Action Response Tracking 1 Dashboard Send 5 personalized Mail or Email Direct Sales Call Precision Targeting Grab 4 AttentionAlert Email To Sales Responses Saved in Database Integrated 2 3 Marketing Campaign Leads to a Personalized Survey Page Database PURL or to a Response with Info URL (RURL) www.domain.com/JohnSmith Filled In Catch the Customer and Get More Information
  14. 14. One-to-One Communications Continuum Cross channel integrated campaigns with tracking, analysis + refinement Web-driven Personalized • Editable Content Print and Email Personlized • Print, Email, RURL/PURL Communications pages, mobile messaging • Simple to complex Direct Mail • Data variables content • Interactive Surveys • Specific messages • Customized content • Integrated order to • Variable content from based on mailing list invoice workflow existing web platforms • Personalized images & graphs • User editable • Real-time tracking and interface analysisRelevance, Interactivity, Response
  15. 15. Questions ? Contact the experts We specialize in solutionsBrixtonlaan 5 - 1930 ZaventemT: +32 2 737 52 22 F: +32 2 737 52 23@: sales@identic.be URL: www.identic.be

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