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The Microsoft solution provides faster, higher
performance reporting and has empowered
employees and executives to be more...
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Making Big Data Fly - Microsoft Services Infographic

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This infographic created for Microsoft Services tells the story of how Saudi Airlines uses big data to generate higher profits and a competitive advantage. Click on the link at the bottom of the infographic to read the full case study.

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Making Big Data Fly - Microsoft Services Infographic

  1. 1. The Microsoft solution provides faster, higher performance reporting and has empowered employees and executives to be more proactive as they look forward with a clearer, more predictive lens. Prior to engaging Microsoft Consulting Services, every division of Saudi did its own analyses, and had their own perspective of their operation. Now, with highly flexible, rich information readily available, Saudi has clear visibility into everything going on within their business, with their customers, and the market, giving them a strong competitive advantage. Increased access to high quality data and information consolidated across several complex systems has improved operational functions such as maintenance and fuel management and has increased Saudi Airline’s overall efficiencies globally up to 2%. “The new BI solution is like turning on the headlights of a car on a curvy, dark road. It helps us tone our marketing, determine our pricing strategy, and our service offering. It is a competitive advantage, and a valuable tool. We will protect it because it gives us an edge over airlines in the region and in the world.” Muhammad Ali M. Albakri, CIO/CFO Making big data fly Saudi Airlines uses big data to generate higher profits and a competitive advantage To read the case study in full, click here. 65M $1.5B 2,610 DBX has 155+ carriers Big data Middle East airline industry overview Traffic has doubled at DXB in less than seven years while seat capacity has almost tripled since 2004 passengers projected at DBX in 2013 profit expected for Middle Eastern airlines in 2013 (IATA) 3xpredicted number of aircraft ordered by Middle East airlines by 2032 IDC estimates data growing at 50% a year Big Data technology and services are predicted to reach $10 billion in 2013. 15%rate at which passenger demand is expected to continue growing in the Middle East Sources: Gulf News (June 2013), Arabian Gazette (June 2013), Center for Aviation, CAPA (April 2013) Source: 2013 IT Market Trends and Predictions on Big Data

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