The	  power	  of	  open	  Business	  strategies	  in	  the	  era	  of	  shared	  resources	                         Op...
Communi5es	  vs.	  Corpora5ons:  Community:	  group	             Corpora5on:	  group	  of	   of	  people	  who	  share	   ...
Observation:               Communi5es	                       can	  beat	  	                 	  corpora5ons	               ...
In markets...          1993	     2001	                                  4	  
In organization structures…                              5	  
In car manufacturing ...                           6	  
In politics...                 7	  
In scientific research...                            8	  
In culture....                 9	  
Observation   Once an open standard prevails, it is very             difficult to get back                                ...
Conclusion               Shared is not             (anymore) (necessarily)               less efficient                tha...
Why? New economics                    Young,	  educated,	  connected	                  Growth	  in	  scale,	  capabili.es,...
Why? New dynamics                       Communi5es	        Corpora5ons	  Shared	               Resource	          Goal	  D...
Scope vs. Scale                     Advantages	             Scope	             • System	  vs.	  need	             Scale   ...
So corporations open up                Many	  of	  them	                  crowdsource	                  Some	  do	  share ...
Crowdsourcing> P&G Connect and Develop                                         16	  
Crowdsourcing> Dell Idea Storm                                 17	  
Sharing> IBM Linux Technology Center                                       18	  
Sharing> Android, Google                           19	  
Sharing> Ferran Adría, El Bulli                                  20	  
While "commons based" entrepreneurs	  	  	  	  Build	  their	  business	  and	  keep	  for	  themselves	         A	  node	...
What to keep: Arduino, node and brand                                        22	  
What to keep: MITx, the homologation, the certificate                                                  23	  
What to keep: OSE, the franchise                                   24	  
Contribution strategiesCreate	  more	  value	  than	  you	  capture	  by	  contribu5ng	  to	  the	  whole	  system:	      ...
How can businesses put it into work Steps: 	      1º	  Learn	  to	  share	      2º	  Cooperate	  for	  an	  early	  succes...
Thank	  you!	        @javicreus	  www.ideasforchange.com	  
Upcoming SlideShare
Loading in …5
×

The power of open

8,171 views

Published on

The Power of Open shows how to harness the potential of digital commons and online communities and rethink business. It was presented by Javi Creus at the Open Knowledge Festival. Helsinki, 2012.

Published in: Business, Technology
2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total views
8,171
On SlideShare
0
From Embeds
0
Number of Embeds
4,956
Actions
Shares
0
Downloads
77
Comments
2
Likes
3
Embeds 0
No embeds

No notes for slide

The power of open

  1. 1.    The  power  of  open  Business  strategies  in  the  era  of  shared  resources   Open  Knowledge  Fes.val,  Helsinki  2012           @javicreus   @Ideas_4_Change     www.ideasforchange.com  
  2. 2. Communi5es  vs.  Corpora5ons: Community:  group   Corpora5on:  group  of   of  people  who  share   people  who  share  a   a  common  resource   common  goal   2  
  3. 3. Observation: Communi5es   can  beat      corpora5ons   3  
  4. 4. In markets... 1993   2001   4  
  5. 5. In organization structures… 5  
  6. 6. In car manufacturing ... 6  
  7. 7. In politics... 7  
  8. 8. In scientific research... 8  
  9. 9. In culture.... 9  
  10. 10. Observation Once an open standard prevails, it is very difficult to get back 10  
  11. 11. Conclusion Shared is not (anymore) (necessarily) less efficient than owned 11  
  12. 12. Why? New economics Young,  educated,  connected   Growth  in  scale,  capabili.es,  ambi.on   Less  is  needed,  universal  in  use,  distributed     Trust,  bitcoin,  social  currencies   Open,  accessible,  plaRorms   New  commons   12  
  13. 13. Why? New dynamics Communi5es   Corpora5ons  Shared   Resource   Goal  Driver   Conserva.on   Conquest  Value  balance   Posi.ve   Equal  Development   Spontaneous   Planned  Users   Contributors   Customers  Producers   Entrepreneurs   Employees  
  14. 14. Scope vs. Scale Advantages   Scope   • System  vs.  need   Scale     • Resilience  vs.  efficiency  
  15. 15. So corporations open up Many  of  them   crowdsource   Some  do  share    
  16. 16. Crowdsourcing> P&G Connect and Develop 16  
  17. 17. Crowdsourcing> Dell Idea Storm 17  
  18. 18. Sharing> IBM Linux Technology Center 18  
  19. 19. Sharing> Android, Google 19  
  20. 20. Sharing> Ferran Adría, El Bulli 20  
  21. 21. While "commons based" entrepreneurs        Build  their  business  and  keep  for  themselves   A  node  posi.on  within  the  system   The  commercializa.on  channel   A  recognized  leadership,  open  and  dedicated   The  homologa.on  and  /  or  brand   A  por.on  of  the  revenue,  present  or  future  
  22. 22. What to keep: Arduino, node and brand 22  
  23. 23. What to keep: MITx, the homologation, the certificate 23  
  24. 24. What to keep: OSE, the franchise 24  
  25. 25. Contribution strategiesCreate  more  value  than  you  capture  by  contribu5ng  to  the  whole  system:   What  to  share   Who  to  cooperate  with   What  to  keep  for  yourself  
  26. 26. How can businesses put it into work Steps:   1º  Learn  to  share   2º  Cooperate  for  an  early  success   3º  Go  through  your  value  chain:  share,  cooperate,  keep   4º  Design  a  new  business  model   26  
  27. 27. Thank  you!   @javicreus  www.ideasforchange.com  

×