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How to leverage covid19 for recruitment

Ideas2IT Technologies
Ideas2IT Technologies
Ideas2IT TechnologiesIdeas2IT Technologies

This presentation covers the different strategies to source & reach out to candidates when the job market is down. Learn the tips/tricks to convert adversaries to opportunities

How to leverage covid19 for recruitment

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The presentation covers the different strategies to source &
reach out to candidates when the job market is down. Learn
the tips/tricks to convert adversaries to opportunities.
HOW TO SOURCE & RECRUIT
CANDIDATES DURING UNCERTAINTY
STRATEGY 1
Find & close talent who were recently
laid off due to the COVID-19 crisis
STEP 1: FIND COMPANIES THAT RECENTLY LET GO
OF TALENT AMIDST THIS PANDEMIC
Candor.co is curating a list
of all companies that have
laid off people recently.
Find the list of companies
that have recently let go of
people due to the COVID-
19 crisis.
https://candor.co
/hiring-freezes/
STEP 2: SUBSCRIBE TO NEWSLETTERS THAT
CURATE NEWS AROUND TALENT LAYOFF
Layoff List is a free, weekly
briefing where we compile
insider tips and various
news stories about
companies that may be
experiencing a layoff. By
spreading the word, we
can help match candidates
to their next adventure.
https://www.layoffs.tech/
STEP 3: USE LAYOFFS.FYI TRACKER TO FIND THE
PEOPLE DIRECTORY
We should subscribe to their blog to
receive instant updates & receive
news when companies layoff people.
Tracking all startup layoffs — and lists
of employees laid off — since COVID-
19 was declared a pandemic.
STEP 4: HOW TO FIND PEOPLE DIRECTORY IF IT’S
NOT THERE IN THE TRACKER?
Many companies are generously helping
candidates who were let go find new jobs by
creating a directory and posting their contact
details. These are a gold mine of data for
recruiters. Linkedin is a good place to start.
As you can see here I search for {company-
name} layoff directory and the first post is
from the general manager of bird with the list
of all people they let go recently.

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How to leverage covid19 for recruitment

  • 1. The presentation covers the different strategies to source & reach out to candidates when the job market is down. Learn the tips/tricks to convert adversaries to opportunities. HOW TO SOURCE & RECRUIT CANDIDATES DURING UNCERTAINTY
  • 2. STRATEGY 1 Find & close talent who were recently laid off due to the COVID-19 crisis
  • 3. STEP 1: FIND COMPANIES THAT RECENTLY LET GO OF TALENT AMIDST THIS PANDEMIC Candor.co is curating a list of all companies that have laid off people recently. Find the list of companies that have recently let go of people due to the COVID- 19 crisis. https://candor.co /hiring-freezes/
  • 4. STEP 2: SUBSCRIBE TO NEWSLETTERS THAT CURATE NEWS AROUND TALENT LAYOFF Layoff List is a free, weekly briefing where we compile insider tips and various news stories about companies that may be experiencing a layoff. By spreading the word, we can help match candidates to their next adventure. https://www.layoffs.tech/
  • 5. STEP 3: USE LAYOFFS.FYI TRACKER TO FIND THE PEOPLE DIRECTORY We should subscribe to their blog to receive instant updates & receive news when companies layoff people. Tracking all startup layoffs — and lists of employees laid off — since COVID- 19 was declared a pandemic.
  • 6. STEP 4: HOW TO FIND PEOPLE DIRECTORY IF IT’S NOT THERE IN THE TRACKER? Many companies are generously helping candidates who were let go find new jobs by creating a directory and posting their contact details. These are a gold mine of data for recruiters. Linkedin is a good place to start. As you can see here I search for {company- name} layoff directory and the first post is from the general manager of bird with the list of all people they let go recently.
  • 7. STEP 5: FIND RELEVANT CANDIDATES FROM THESE PEOPLE LISTS This is the publicly available directory of people who were let go from Bird.com. Use the filter to narrow down on the candidates for the active job openings. https://docs.google. com/spreadsheets/ d/1Us4eDFB8fEKAG hPWuutvwZfcRYIdy nLlmtkDH1NGTL8/e dit?usp=sharing
  • 8. STEP 6: FIND PUBLIC WEB PAGES THAT LIST LAID OFF TALENT Find 137 super talented people who have been laid off at BuzzFeed and are currently looking for a new job.
  • 9. STEP 7: USE PHANTOM BUSTER TO SEND PERSONALIZED INVITATIONS IN BULK & ENRICH CANDIDATE DATA This phantom takes a list of LinkedIn profile URLs as an input. It will visit each profile on your behalf and send them an invitation to connect. ● Gather LinkedIn profile URLs into a Spreadsheet file ● Copy the shareable link of your Spreadsheet and paste it to Phantombuster ● Write and customize your invitation message ● Launch your Phantom and/or set in on repeat mode
  • 10. MULTI-CHANNEL NURTURING SEQUENCE The outreach is a light touch but highly personalized. The subsequent messages are delivered through alternative channels to seek the candidate’s attention & catch their eye. Initial email Highly personalized Approach different segments in a personalized way based on their segment Elucidate job details In the second touch point it’s advisable to explain a little bit about the role & the job function. First follow-up(+2 day) Follow-up(+4 days) Re-iterate & sell Reiterate interest in the candidate and why the role would be a great next step in their career. Follow-up(+7 days) Check interest & seek referrals Check-in for interest and referrals. Consistency is key. Treat recruiting like a marketing team would plan a campaign. Follow-up (+14 days) Break-up email The ultimatum. The final email in which you say 'goodbye', and hope that the candidate's loss aversion kicks in. Shift to Linkedin inMail since the candidate isn’t responding to emails ConnectionRequestonLinkedIN Firsttouchpointinanconnectionrequeston LinkedIn.Itcreatesbrandawareness&helpsthem recognizeuswhenwesendoutour1stmessage.
  • 11. STEP 8: USE LEMLIST TO RUN A PERSONALIZED DRIP CAMPAIGN Best practices used: ● Candidate name in subject ● Name is used multiple times ● Add a personalized video thumbnails in the first email touch to drive clicks ● Highly personalized Subject: [first_name], interested in working at a fast-growing enterprise where you can make a high impact? Hi [first_name], I hope this email finds you safe and well in light of recent world news. I know these times are uncertain and it must have been really hard for you to say goodbye to your colleagues after [duration] years at [company]. If you’ve been thinking about what’s next after [company], we’re still growing here at Ideas2IT and would love to have a conversation with you. As you might imagine, we need more hands on deck; and I think your experience as a [title] at [company] and [previous-company] makes you uniquely suited to help us hit our 2020 goals. Are you up for a chat this week or next to see if what you are looking for in your next opportunity aligns with what Ideas2IT has to offer? [signature]
  • 12. EMAIL 2 - SECOND TOUCH (FROM HIRING MANAGER) Hi [candidate name], I hope that you are doing well. My name is [your name] and I’m [your role] at [your company]. Right now, we are searching for [role] who has experience with, or knowledge of, Agile Delivery Methodology (Scrum and XP) and directs teams to explore, adapt and optimize Agile-Lean processes, principles & practices. I got your profile from [recruiter], I think you would make a great fit for the same. If this sounds like something that might interest you, let me know when works for a chat either this week or next! All the best, [your name] In the second touch point it’s advisable to explain a little bit about the role & the job function. You’ll have a pain a big picture on what the candidate will be doing at your company.
  • 13. EMAIL 3 - THIRD TOUCH (FROM CEO) Hi [candidate name], [recruiter] was telling me about you & I wanted to personally write to you to tell you about our story. I used to work at Google before starting up Ideas2IT. We started our journey as a high-end product engineering partner for Silicon Valley startups. We count Siemens, Motorola, eBay, Microsoft and Zynga among our clients. We solve some very interesting problems in the USA startup ecosystem and have created great products in the process. We’re on the cusp of unprecedented growth. If you’re still interested, here’s the job post again: [link to job posting] Let me know one way or the other! [signature] Reiterate interest in the candidate and why the role would be a great next step in their career.
  • 14. LINKEDIN INMAIL 4: LATER TOUCH Hi [candidate name], I don’t mean to be a bother, but I would sincerely love to connect and so I want to be persistent. I tried reaching out to your over email at [candidate email]. Since we’re all busy, I figured I’d try again through Linkedin in case this is a better way to catch your eye. If, ultimately, you feel like you’re not right for this role, I’d love any referrals to folks you think might be a great fit. Hope to hear from you soon! Best, [your name] The idea is to shift to a different channel since they aren’t responding to emails. Check-in for interest and referrals. Consistency is key.
  • 15. LINKEDIN IMAIL 5: BREAK-UP EMAIL Hi [candidate name], I think that the [role] role would be a great fit for you, but I haven’t heard back from any of the calls or emails. I just want to let you know that this will be my last email to you. I think you’d be interested in working with us because: ● We have a unique culture with a lot of individual freedom and responsibility ● You’ll have an opportunity to critically influence the outcome of a startup, not a small cog in a big machine ● You’ll get to work in an informal, collaborative, transparent, non-hierarchical, ego-free culture which is a true meritocracy If, ultimately, you feel like you’re not right for this role, I’d love any referrals to folks you think might be a great fit. Hope to hear from you soon! Best, [your name] Say 'goodbye', and hope that the candidate's loss aversion kicks in
  • 16. STRATEGY 2 Partner & apply on marketplaces that connect laid off talent with startups
  • 17. SWITCH IS A MARKETPLACE THAT CONNECTS LAID OFF TALENT WITH BUSINESSES STILL HIRING Let's find them a new job: 1. Upload your list of laid-off talent 2. Follow their progress on the path to being hired 3. Only selected startups can access your list. 4. No Headhunter. No hiring fees. It's free.
  • 18. STRATEGY 3 Target graduates whose job offers were recently rescinded
  • 19. SEARCH FOR “RESCIND” ON LINKEDIN If you search for rescind on Linkedin, you’ll find people writing posts about their recent job offer being revoked.
  • 20. USE GEM.COM TO ADD THESE CANDIDATES TO PERSONALIZED NURTURE SEQUENCES Subject: We’re active hiring for [role]s unlike [company] - can we talk? Hi [first_name], I hope this email finds you safe and well in light of recent world news. I found out from your LinkedIn post that [new-company] had rescinded your full time offer for the [new-position] role due to the impending economic crisis. I'm sorry that happened to you! It’s a delicate time for all of us, I know—particularly when it comes to making decisions around work. I’ve just spent the last 30 minutes browsing your LinkedIn & Github profiles. You look like a perfect fit for the direction we’re moving as a company, so I had to reach out. Would you be open to having a quick chat? [signature]
  • 21. STRATEGY 4 Reach out to human resource team of companies laying off/ones who rescinded offers & ask for intros to best candidates
  • 22. FIND RECRUITERS IN THESE COMPANIES WITH LINKEDIN SALES NAVIGATOR Use the advanced filters in LinkedIn sales navigator to drill down. Use the company name field to narrow down on the companies that recently laid off/rescinded job offers. Created 2 separate lists for these:
  • 23. USE PHANTOM BUSTER TO EXPORT LINKEDIN SALES NAVIGATOR SEARCH ● Export lists of leads and accounts directly from LinkedIn Sales Navigator ● Build a very targeted list of leads in an Excel or Google Sheets spreadsheet ● Import your leads directly to your CRM
  • 24. IMPORT THE PROFILE IN OCTOPUS CRM & RUN A IN-MAIL DRIP CAMPAIGN IN BULK Use the import button to upload the list of profile from LinkedIn sales navigator and send a connection request and message automatically.
  • 25. INMAIL MESSAGE TEMPLATE Hi [name], I recently read in the news that [company] had to let go off of some great talent. It’s a delicate time for all of us, I know—particularly when it comes to making decisions around work. I’d love to keep in touch and learn more about how you are dealing with the current crisis. Best, [your name] Message for connection request Hi [candidate name], Thanks for adding me to your network. We’re actively hiring & we need more hands on deck. I’m actively sourcing profiles for [role1], [role2] & [role3] I’d love any referrals to folks you think might be a great fit. Can you help? Best, [your name] First message after accepting connection request Send a connection request to fellow recruiters in these companies & ask them to make intro to same good candidates.
  • 26. STRATEGY 5 Increase inbound applications by registering on sites where people are searching for opportunities now
  • 27. REGISTER OPENINGS ON LEVEL.FYI TO DRIVE INBOUND APPLICATIONS With the recent wave of layoffs due to Covid-19, Level.fyi is helping people look for jobs by curating a list of companies that are still hiring. We're checking regularly with companies directly to keep this list up-to-date.
  • 28. REGISTER OPENINGS ON CANDOR & LAYOFFS.FYI TO DRIVE INBOUND APPLICATIONS
  • 29. COMPANIES LIKE WALMART & INSTACART ARE RUNNING ADS TO HIRE BLUE COLLAR WORKERS Use the import button to upload the list of profile from LinkedIn sales navigator and send a connection request and message automatically.
  • 31. Founded 2008 Employees 350+ Customers 150 ABOUT IDEAS2IT Founded by an x-Googler for captive product development. Building great products is in our DNA. We invest in cutting edge technologies. To help our customers solve complex business problems. Enterprises want to innovate. Startups want to scale. We help with both. And bring ideas to life. Offices USA, Canada, India 31
  • 32. We've developed top quality applications with hundreds of clients for more than a decade. From one person startups to Fortune 500 enterprises, universities, and nonprofits. We cater to clients from different domains including Healthcare, Banking, Manufacturing and Retail segments. 1 Product Engineering Solution consulting and CTO consulting Performance & Scalability AppDynamics, Dynatrace, NewRelic, JProfiler, JTop Data Science & Visualization Python, R, Spark, SageMaker, TensorFlow, PyTorch, D3, Tableau, QuickSight, Jasper, Vertica, Full stack Development Java, NodeJS, Python, GoLang, PHP, Ruby, Rust Angular, React, Vue.js, PWA, Typescript, Webcomponent, Ionic Mobile iOS, Android, Hybrid using Ionic and React Native Cloud native Cloud foundry, Netflix OSS, AWS, Azure and Google Cloud Platform MuleSoft Integration platforms, API platforms Data Engineering Glue, Talend, Informatica, Redshift, Kafka, Kinesis, MongoDB/DynamoDB, Redis,ElasticSearch, Hadoop, PostgreSQL/ MySQL Athena 2 3 4 5 6 7 8 9 DevOps Jenkins/Gitlab, GoCD, Kubernetes, IAC(Terraform, Ansible, Chef, Plumi) 10 Testing Manual & Automation Testing using Selenium, Protractor, JMeter, Appium, Rest-Assured32 TECHNOLOGY CAPABILITIES
  • 33. Highlighted here are a few of our capabilities that align with them. Our teams imbibe innovative values from Silicon Valley companies and deliver Enterprise Grade applications that are innovative Extensive experience in deploying distributed teams leveraging near shore capabilities. Reaped the benefit of Round the clock availability of the team to deliver projects faster We love to launch fast and keep your costs low. So we have developed a rich set of starter solutions with pre-bundled functionality. Just add your secret sauce and voila! Example: Secure data lakes, Intelligent Data acquisition, pricing & promotions optimizations and intelligent chatbots. We have extensive experience in delivering Healthcare projects that have Regulatory compliance requirements like HIPAA. Example: DeVero, Power20, Mayo Clinic WHY IDEAS2IT?
  • 34. We implement modern metrics driven framework to closely monitor & control projects and deliver continuous improvements to our clients We focus on our culture. Our innovative people practices encourage employees to develop deep technical expertise . ISO/IEC 27001:2013 certified; Risk, Vulnerability and all the Security Controls are meticulously implemented across projects We follow Agile/Iterative model of development with high automation of CI and CD activities. Example: Oportun Highlighted here are a few of our capabilities that align with them. WHY IDEAS2IT?
  • 35. OUR CULTURE - WE OPERATE WITH THE ZEAL OF A STARTUP Good ethics is good business: What's fair? What's the right thing? We all use our best judgment, but everyone's judgment varies. A good rule of thumb that we use whenever we face any tough decision is "what would you do for a friend or a neighbor if they asked for help?". After all good ethics is good business! Lofty goals, happy journey: Billion-dollar companies aren’t accidentally built. We’re irreverent to the status quo, constraints & competition. We think big, but don’t compromise our happiness along this journey. Accelerated growth: We set-up each one of our employees for success. Employee growth = Company growth. Our career growth framework for different functions enables employees to understand where they are, how they can improve & what’s ahead for them? People over process: Individuals & interactions > processes & tools. Our team or function forms processes based on the employees, rather than forcing them to accommodate a pre-designed process. Personal freedom & responsibility: We encourage independent & original thinking. We don't look to the industry or our competitors for the way forward. Freedom & responsibility go hand in hand. We also take high responsibility for results, performance, and value. 3535
  • 36. DEEP TECHNICAL EXPERTISE Highlighted here are a few of our capabilities that align with them. Strong Tech team that has delivered responsive applications leveraging emerging technologies including Angular 7, Java 8, VueJS. Have developed applications with localization (support to German, Spanish) and adherence to OWASP compliance. Example: Oportun, HealthyEngage 36 Our passionate designers work with our tech team to create powerful visualizations of the actionable business insights. Example: Our Factory.360 smart factory platform mashes up shop floor, asset and ERP data to show a 360-degree profile of the plant with detailed insights broken down for different roles. Our Data Scientists have vast experience in creating enterprise-grade decision support systems - Generate meaningful business insights from huge volumes of raw data leveraging R, Python, Tensorflow, Talend, DynamoDB, Redis, D3, Tableau, Jasper. Example: DeVero, Siemens, AvidSecure Architects who are certified in AWS, Appdynamics steer the engineering steps to deliver highly scalable, cloud based, microservices solutions keeping in mind NFRs like Performance, Scalability and Usability. Example: DeVero
  • 37. INNOVATION PARTNER FOR FORWARD THINKING COMPANIES murali@ideas2it.com +1 408-625-7580 bhalchander@ideas2it.com +1 925-408-0729 www.ideas2it.com