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…use methods together to optimize impact! March eNews Consider how your communications New star will look to your direct mail hits constituents as a New star package… email appeal New star New star appeal phone follow-up calls
It’s Important to Use Multiple Channels The strength of your communications will be elevated when you use multiple channels to work together towards your goals.
It’s Critical to Define Your GoalsYou can’t effectively define a mix without specific goals forspecific marketing campaigns
Integrating Look and Feel Facebook Emails Blog
Integrating Messaging Text should be related – but not identical Blog Ad
Coordinating CommunicationsDon’t just send the same message through every medium. Think through Tailor the Define the goal the audience for message each venueWhat are you trying Why are they there? What will best to accomplish? What will resonate? achieve your goals?
The United Way of Western Connecticut www.take5togive5.org Fundraising campaign by The United Way of Western Connecticut Aim: to raise supplementary funds for partner organizations during financial crisis
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