Idealist Careers
A publication of Idealist.org

Editor, Allison Jones
Idealistcareers.org
@idealistcareers
#SelfMarketing1...
Alyson Weiss
Social Media Specialist
Career Moves—a division of JVS
aweiss@jvs-boston.org
617-399-3186
Linkedin.com/in/aly...
Agenda
Introduction to concept/definitions
• Develop YOUR marketing
language/strategy
•
What does it mean to market
myself?

Language (standing
out)
+ strategy (leaning in)

Self-marketing
Why does it matter?


“In a business world where many careeraltering decisions can be made more quickly
and on the basis ...
5 Steps to Self-Marketing!






Define your goal
Identify target audience
Create success metric
Craft your language
S...
Define your goal


What is your ultimate goal?
A

new, more fulfilling job
doing _______
 A stronger network for
collab...
Identify Your Target Audience


By title
 HR

managers, recruiters
 Clients/donors/ partners


By demo/psychographics
...
Create a Metric for Success


What will it mean for you for your brand to
succeed?
 More

clients (how many more)?
 Mor...
Craft Language


Mission statement
“On a quest to make my passion
for blogging my business”
 Role-focused: “Professional...
Now: Market Yourself!


Use some variation of your mission
statement:
 At networking events (elevator
pitch)
 Online

...
Definition, revisited

Language (standing
out)
+ strategy (leaning in)

Self-marketing be?
…what’ll your “brand”
Career Moves Next Steps


Social Media Specialist Alyson can help you:
 Develop

your brand
 Create a web presence
 Ne...
Alyson Weiss
Social Media Specialist
Career Moves—a division of JVS
aweiss@jvs-boston.org
617-399-3186
Linkedin.com/in/aly...
Marketing Yourself: Combining Passion, Skills, and Community to Find New Opportunities
Marketing Yourself: Combining Passion, Skills, and Community to Find New Opportunities
Marketing Yourself: Combining Passion, Skills, and Community to Find New Opportunities
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Marketing Yourself: Combining Passion, Skills, and Community to Find New Opportunities

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How do we balance passion for change and a need to network? In this presentation, Alyson Weiss, Idealist Careers writer and Social Media Strategist at Career Moves, a division of JVS in Boston, MA, help you figure out what you want to be known for, what you’re passionate about, and how to build a supportive network around those two elements that will get you plugged into amazing opportunities.

Published in: Career, Business
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Marketing Yourself: Combining Passion, Skills, and Community to Find New Opportunities

  1. 1. Idealist Careers A publication of Idealist.org Editor, Allison Jones Idealistcareers.org @idealistcareers #SelfMarketing101
  2. 2. Alyson Weiss Social Media Specialist Career Moves—a division of JVS aweiss@jvs-boston.org 617-399-3186 Linkedin.com/in/alysonweiss MARKETING MYSELF Leaning In & Standing Out
  3. 3. Agenda Introduction to concept/definitions • Develop YOUR marketing language/strategy •
  4. 4. What does it mean to market myself? Language (standing out) + strategy (leaning in) Self-marketing
  5. 5. Why does it matter?  “In a business world where many careeraltering decisions can be made more quickly and on the basis of just a few interactions, it behooves us to actively communicate an easily digestible professional brand that projects the right descriptors to our target market” ~ Nacie Carson, The Finch Effect
  6. 6. 5 Steps to Self-Marketing!     Define your goal Identify target audience Create success metric Craft your language Specific but adaptable  Mix buzzwords and unique   Develop a strategy for leveraging it
  7. 7. Define your goal  What is your ultimate goal? A new, more fulfilling job doing _______  A stronger network for collaboration and opportunities in ________  New projects within your existing job, including _____  To attract ____ type of clients for my business in _____
  8. 8. Identify Your Target Audience  By title  HR managers, recruiters  Clients/donors/ partners  By demo/psychographics  What are they most passionate about? What keeps them up at night?  If you were your target audience, looking for someone to fill your defined goal, what personal attributes and professional qualifications would you look for?
  9. 9. Create a Metric for Success  What will it mean for you for your brand to succeed?  More clients (how many more)?  More interviews (quantify)?  More requests for your “gig”— speaking, consulting  Specific project  More web traffic/ connections/ endorsements/ messages/comments (from whom?)
  10. 10. Craft Language  Mission statement “On a quest to make my passion for blogging my business”  Role-focused: “Professional development author and career evolutionist”  Personality-focused: “Crafty, creative, & Ready to Go!”  Results-focused (not from Finch Effect)  Mission-based:
  11. 11. Now: Market Yourself!  Use some variation of your mission statement:  At networking events (elevator pitch)  Online        Social Media profiles Personal website Blog On business cards & resumes During interviews/sales pitches Same photo, fonts, colors But REMEMBER: ask questions, give information/referrals, don’t constantly pitch
  12. 12. Definition, revisited Language (standing out) + strategy (leaning in) Self-marketing be? …what’ll your “brand”
  13. 13. Career Moves Next Steps  Social Media Specialist Alyson can help you:  Develop your brand  Create a web presence  Network digitally  Career Counselor Martha can help you:  Identify key skills to establish your One Simple Thing  Clarify your ultimate goal  Job Search Coach George can help you:  Create an elevator pitch  Brand your resume  Network traditionally
  14. 14. Alyson Weiss Social Media Specialist Career Moves—a division of JVS aweiss@jvs-boston.org 617-399-3186 Linkedin.com/in/alysonweiss QUESTIONS? Thanks for coming!!

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