Lisa Lloyd, an expert with over twenty years of experience in inventing and licensing, presented five steps to successfully inventing and licensing at this week's IDEAinstitute.
6. Big Picture
Plan your work and work your plan with
this valuable Go/No Go roadmap!
Define
Sketch
Model
Prototype
Research
Market
Search
Patent
Search
Protect
Patents
Strategies
Test
Retail/Web
Shows/Fairs
DRTV
License
Sell Sheets
The
Approach
Negotiations
10. Test
Transactional Learning
REAL sales DRAMATICALLY increases your odds for successful licensing!
Retail/Web
Shows/Fairs
DRTV
Sell small quantities in stores
and online
Sold at fairs for years before
going on TV & in Retail
Buyers are not interested in
single item lines, ASOTV solves
that problem!
ResponseMagazine.com & Retailing.org
11. License
Creating wealth with passive income!
The Big 3
• Royalty rate: 3%-8%
• Minimum: negotiable
• Up front amount: negotiable
Sell Sheets
The Approach
Negotiations
• Images
• Features & Benefits
• Contact Info
• Trade Shows
• Cold Call