Case Study: Techsmith

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TechSmith provides more than 30 countries with screen capture and recording software for individual and professional use. One of their products, Camtasia, allows users to record anything they see on their screen and edit it into a professional screencast that can be shared instantly.

Because of Techsmith's commitment to innovation and quality, the Camtasia product is often improved and enhanced with each new release cycle. Techsmith was looking for a centralized tool for listening to their customers, allowing them to talk to each other, so that Techsmith could identify and prioritize potential new features for each updated version.

Learn how TechSmith collects feedback using IdeaScale to:
- Collect hundreds of suggestions for future versions
- create several new Camtasia features
- assist PR team with crafting more focused responses

Published in: Technology, Business
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Case Study: Techsmith

  1. 1. 
 TECHSMITH ENTERPRISE CASE STUDY " IDEASCALE
  2. 2. 
 TechSmith provides more than 30 countries with screen capture and recording software for individual and professional use. One of their products, Camtasia, allows users to record anything they see on their screen and edit it into a professional screencast that can be shared instantly. " Because of Techsmith’s commitment to innovation and quality, the Camtasia product is often improved and enhanced with each new release cycle. Techsmith was looking for a centralized tool for listening to their customers, allowing them to talk to each other, so that Techsmith could identify and prioritize potential new features for each updated version. " With a new release of Camtasia then approaching, Techsmith began monitoring customer feedback through the IdeaScale platform. Since launching the IdeaScale feedback platform, Techsmith has " • Collected hundreds of suggestions for future versions. With over 700 actively engaged users, the ideas, suggestions, bugs, and feedback began to roll in through the IdeaScale application. • Users who have voted over 5.000 times on a variety of different ideas.The level of engagement from Camtasia users has helped Techsmith gain valuable insight into the minds of their customers on a number of different subjects. • Tracked which features and suggestions were most popular. Techsmith was able to identify which bugs, needs, and ideas were most pressing because other users responded to similar suggestions. This helped to prioritize the Techsmith work"ow, saving both time and money. • Added several new features.Based on user suggestions, Techsmith has now given the users the ability to record keystrokes pressed, import and export captions, overlay graphics on a timeline, make updates to closed captioning, and much more. • Used the information generated from the IdeaScale suggestions to assist internal communications.When developing a new ad or promoting the next Camtasia release, the product team shares the IdeaScale feedback with the communications team so that they understand why customers need certain features. It gives them a direct link to the customer and context for what it means for Techsmith to add a certain feature and how the customers might use it. " 2IdeaScale Case Studies Techsmith Communicating On Behalf Customers
  3. 3. IdeaScale Case Studies 3 According to Shane Lovellette, Product Manager for Camtasia Studio & Camtasia:mac, “One of the best things about the IdeaScale solution is that it saves the team both time and debate on identifying new features for each upcoming release. We know what’s important to include as well as why. It is a place for people to constantly add and suggest new feedback and we’ve found that it’s a great way to communicate with others about why we implement those changes.” " Due to the IdeaScale suggestions, Techsmith is now planning to implement several new features in their next release. As Camtasia continues to grow in popularity, as well as features, users can continue to count on a quality product that reflects their needs. To learn more about the Camtasia offering, visit http://www.techsmith.com/camtasia/. " 4

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