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TechSmith provides more than 30 countries with screen capture and recording software for individual and professional use. One of their products, Camtasia, allows users to record anything they see on their screen and edit it into a professional screencast that can be shared instantly.
Because of Techsmith's commitment to innovation and quality, the Camtasia product is often improved and enhanced with each new release cycle. Techsmith was looking for a centralized tool for listening to their customers, allowing them to talk to each other, so that Techsmith could identify and prioritize potential new features for each updated version.
Learn how TechSmith collects feedback using IdeaScale to:
- Collect hundreds of suggestions for future versions
- create several new Camtasia features
- assist PR team with crafting more focused responses