COLUMBIA UNIVERSITY
UNIVERSITY  CASE  STUDY  
IDEASCALE  


Columbia University has a long and rich history. It was founded in 1754 and is the oldest
institution of higher learning...
• Enhanced  study  experiences  and  hours  for  students.  The Manhattan campus has a limited
amount of space and only re...
Upcoming SlideShare
Loading in …5
×

Case Study: Columbia University

275 views

Published on

Columbia’s commitment to superior education and its ability to listen to its community has earned its position as number 11 in the World University Rankings. So, in early 2013, the CCSC Communications Committee launched the IdeaScale crowdsourcing platform with just a few clicks in order to generate ideas about how to improve the campus experience.

Learn how

Generated more than two-hundred ideas (some of which were implemented right away)
Made changes that had otherwise been stifled
Changed their innovation process
And expanded their communities

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Case Study: Columbia University

  1. 1. 
 COLUMBIA UNIVERSITY UNIVERSITY  CASE  STUDY   IDEASCALE  
  2. 2. 
 Columbia University has a long and rich history. It was founded in 1754 and is the oldest institution of higher learning in the state of New York and the fifth oldest in the United States. It has a total undergraduate enrollment of more than 6,000 in its Manhattan-based campus and those people make up both the staff of its distinguished research center as well as the students who benefit from the rich environment at this center of learning. Columbia’s commitment to superior education and its ability to listen to its community has earned its position as number 11 in the World University Rankings. So, in  early  2013,  the  CCSC   CommunicaAons  CommiCee  launched  the  IdeaScale  crowdsourcing  plaHorm  with  just  a  few   clicks  in order to generate ideas about how to improve the campus experience. This community would served as the active priority list for administration implementation as well as a collaboration space for members to work together on initiatives. The  community  was  called  “What  To  Fix  Columbia” and membership was limited to those with an @columbia.edu or @barnard.edu email address. The  site  was  promoted  through  posters  that   were  placed  around  campus  staAng  a  common  issue  and  lisAng  the  copy  “WTF  Columbia?”   along with the wtfcolumbia.com URL. It was also promoted by the CCSC Communications Committee. The community was managed by a team of eight who regularly monitored day-to-day interactions. And the results were fantastic. The site generated: • More  than  two-­‐hundred  ideas,  including helpful suggestions for basic campus updates that have since been implemented like revised gate hours, a new mailbox notification system, and a redesigned walkway. • Changes  that  had  otherwise  been  sAfled  by  commiCee  review.  For example, Columbia College once had a longstanding rule that commencement speakers had to have an undergraduate Columbia degree. This severely limited options for commencement speakers and students complained year after year. Using What To Fix Columbia, the idea finally surfaced in a visible way and once the administration saw the quantitative amount of student support for a change to the policy, the regulation was lifted. 2IdeaScale  Case  Studies Columbia University Improving the Student Experience
  3. 3. • Enhanced  study  experiences  and  hours  for  students.  The Manhattan campus has a limited amount of space and only restricted opportunities for venue growth. Using the data from WTF Columbia, the CCSC Communications Committee persuaded the administration to open the largest dining hall as a late-night study space. When students still weren’t using it, members consulted the WTF Columbia site to source a reason and found that people were complaining about the lack of wireless internet. This summer, the administration is installing WiFi in the new study space. • Minimized  the  bureaucracy  associated  with  the  vast  network  of  councils  and  offices  at Columbia. The college now skips the “focus group” portion of campus change and relies on the groundswell data from WTF Columbia. • Community  expansion  to  three  more  associated  undergraduate  schools  at  Columbia (Engineering, Barnard, and General Studies). Ongoing usage of the site has continued because of the site’s initial success and promotion has continued through word of mouth. “After sampling a few other crowdsourcing softwares, we  found  that  IdeaScale  had  more   flexibility  and  a  more  comprehensive  feature  list  than  other  soluAons,” said Jared Odessky, VP Communications for CCSC, “With IdeaScale, not only did we find a successful product, but  we also experienced great customer service. IdeaScale’s team is helpful in learning the back-end of the technology, understanding the project lifecycle and its challenges, and is responsive to questions and concerns.” Additionally,  the  site  has  become  an  informaAon  hub  where  students  answer  one  another’s   quesAons  about  each  other’s  concerns. It’s eliminated complaint redundancies and serves as part of institutional memory. Visitors to the WTF Columbia community can immediately see that members of the site are fierce advocates of it and will work to see it continue into the future. For more information, visit wtfcolumbia.com. 4EXPLORING  CROWDSOURCING  AND  RISK 3IdeaScale  Case  Studies FOR  MORE  INFORMATION   sales@ideascale.com Global  /  Americas   +1  800-­‐549-­‐9198 New  Zealand   Australia   +61-­‐02-­‐9037-­‐8414 United  Kingdom   +44-­‐0-­‐808-­‐189-­‐1476

×