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Newsletters Tanzania

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Newsletters Tanzania

  1. 1. Ope<br />Tips for Online Newsletters<br />Tanzania – February 2010<br />http://media4advocacy.wikispaces.com/<br />
  2. 2. Why you should have an electronic newsletter<br /><ul><li>Regular communication is backbone of your advocacy strategy
  3. 3. Email is one of the quickest, cheapest ways to communicate
  4. 4. Brings people back to your website / blog to remind them of your work
  5. 5. Keeps people updated about your work
  6. 6. Reminds donors that you are doing good work</li></li></ul><li>Make sure your newsletter is read, not deleted<br />Ask yourself some questions about your newsletter –<br />Why are we producing this newsletter? <br />How does it fit into our larger programme strategy? And our communication strategy?<br />How do we create value and loyalty for the reader?<br /> <br />
  7. 7. What is your goal with a newsletter?<br />After reading your newsletter what do you want readers to do next? <br /><ul><li>Change their behavior?
  8. 8. Talk to other people?
  9. 9. Donate to your cause?
  10. 10. Volunteer with your organisation?
  11. 11. Sign a petition?
  12. 12. Learn more about your organisation-?</li></ul>Build a specific and consistent call to action in the newsletter – what you want them to do must be clear. <br />Understand that your newsletter is a tool to encourage readers to answer your call to action.<br />
  13. 13. Design content to suit your newsletter purpose …Goal 1: Learn more about your organizationAction: Provide a click through to download a report from your website – the blurb must be compelling information about the report that makes them want to read it.<br />Goal 2: Discuss an important issue<br />Action: Encourage them to click over to your facebook or ning page to discuss the issue; download a guide or tips about how to discuss the issue.Goal 3: Please donate<br />Action: Direct link to “donate page” on your website. Make it easy to donate online. Tell them what difference their money will make. Highlight success stories of your past work.<br />
  14. 14. Develop an editorial calendar<br /><ul><li>Plan your newsletters for coming year – bi-annual/ quarterly/ monthly
  15. 15. For each newsletter, no more than 3-5 articles
  16. 16. What is going to be important to your readers at different times? –
  17. 17. holidays
  18. 18. the public agenda
  19. 19. commemorative days
  20. 20. Create Editorial calendar to think strategically about what you are trying to achieve during the year</li></li></ul><li>Editorial Calendar<br />Types of Articles How many per yr / Which editions“How to” article <br />First person stories <br />Q&A article about your work <br />Trends in your area of work <br />Success stories from the field <br />Top 10 lists (best of the best resources) <br />Reviews and recommendations (e.g. good books or articles to read)<br />Personal profile (donor, volunteer, a personal story)<br />Legislative updates<br />Action alerts – what you can do now to help with something<br />Wish lists for programmes – softer way to fundraise<br />Fact vs Fiction –good to correct misconceptions in areas of work with potential misinformation e.g. HIV/AIDS.<br />Video<br />Audio<br /> <br />Add yours here … <br /> <br />
  21. 21. Do’s and Don’ts<br />Do:<br />Create value and loyalty to your organisation by providing consistently good content<br />Try to personalise newsletter so it says “Dear Ruby”<br />Be innovative with your content – don’t just send text mails – record an interview, take pictures of your work, make short video clipsRemember that your readers get many emails – yours needs to stand out so that they read it<br />Don’t:<br />Don’t use outlook to send your mail – use listserv or another mass mailing list<br />
  22. 22. Recapping newslettersUnderstand the goal of your newsletter within your communication strategy.<br />Know what you want readers to do after reading (specific call to action) and constantly encourage this action.<br />Design your newsletter content to suit your goal.<br />Create an editorial calendar to plan ahead.<br />Be sure to provide consistently good content so your readers know you offer value.<br />
  23. 23. These resources are also available at<br />http://media4advocacy.wikispaces.com/<br />

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