Good ReadsWalter Isacason. Based on more than forty interviews withJobs conducted over two years—as well as interviews withmore than a hundred family members, friends, adversaries,competitors, and colleagues—Walter Isaacson has written ariveting story of the roller-coaster life and searingly intensepersonality of a creative entrepreneur whose passion forperfection and ferocious drive revolutionized six industries:personal computers, animated movies, music, phones, tabletcomputing, and digital publishing.Its been called "the bible for startups" and "thebest $40 investment a startup can make" (on saleat Amazon.com for far less)! A startup withoutcustomers is like a day without oxygen, and TheStartup Owners Manual helps founders get itright--and shows you how to "get, keep, andgrow" customers, literally every step of the way.This new step-by-step "owners manual" walksentrepreneurs through the proven, world-renowned Customer Development process forgetting startups right the first time. The OwnersManual is adding value, structure and success tothousands of great young companies.Steven Blank. The essential book for anyone bringing a productto market, writing a business plan, marketing plan or salesplan. Step-by-step strategy of how to successfully organizesales, marketing and business development for a new productor company. The book offers insight into what makes somestartups successful and leaves others selling off their furniture.Packed with concrete examples, the book will leave you withnew skills to organize sales, marketing and your business forsuccess.
Alexander Osterwalder, Yves PigneurBusiness ModelGeneration is a handbook for visionaries, game changers, andchallengers striving to defy outmoded business models anddesign tomorrows enterprises. If your organization needs toadapt to harsh new realities, but you dont yet have a strategythat will get you out in front of your competitors, youneed Business Model Generation.William Draper III. Entrepreneurs drive the future, and thelast several decades have been a thrilling ride of astounding,far-reaching innovation. Behind this transformative progressare also the venture capitalists—who are at once theinvestors, coaches and allies of the entrepreneurs. William H.Draper III knows this story first-hand, because as a venturecapitalist, he helped write it. For more than 40 years, BillDraper has worked with top entrepreneurs in fabled SiliconValley, where today’s vision is made into tomorrow’s reality. The Startup Game is the first up-close look at how therelationship between venture capitalists and entrepreneurs iscritical to enhancing the success of any economy.Eric Ries. The Lean Startup approach fosters companies thatare both more capital efficient and that leverage humancreativity more effectively. Inspired by lessons from leanmanufacturing, it relies on “validated learning,” rapid scientificexperimentation, as well as a number of counter-intuitivepractices that shorten product development cycles, measureactual progress without resorting to vanity metrics, and learnwhat customers really want. It enables a company to shiftdirections with agility, altering plans inch by inch, minute byminute.Rather than wasting time creating elaborate businessplans, The Lean Startup offers entrepreneurs - in companiesof all sizes - a way to test their vision continuously, to adaptand adjust before it’s too late. Ries provides a scientificapproach to creating and managing successful startups in aage when companies need to innovate more than ever.Brant Cooper, Patrick Vlaskovits Customer Development is afour-step framework for helping startups discover and validatetheir customers, product, and go-to-market strategy,developed by Steve Blank and an integral part of EricRies Lean Startup methodology. Focused on the CustomerDiscovery step, The Entrepreneurs Guide to CustomerDevelopment is an easy to follow guide for finding earlyadopters, building a Minimum Viable Product, findingProduct-Market fit, and establishing a sales andmarketing roadmap.
Peter Sims. What do Apple CEO Steve Jobs, comedian ChrisRock, prize-winning architect Frank Gehry, the storydevelopers at Pixar films, and the Army Chief of StrategicPlans all have in common? Bestselling author Peter Simsfound that all of them have achieved breakthrough results bymethodically taking small, experimental steps in order todiscover and develop new ideas. Rather than believing theyhave to start with a big idea or plan a whole project out inadvance, trying to foresee the final outcome, they make aseries of little bets about what might be a good direction,learning from lots of little failures and from small but highlysignificant wins that allow them to happen upon unexpectedavenues and arrive at extraordinary outcomes.Geoffrey Moore. Here is the bestselling guide that created anew game plan for marketing in high-tech industries. Crossingthe Chasm has become the bible for bringing cutting-edgeproducts to progressively larger markets. This editionprovides new insights into the realities of high-techmarketing, with special emphasis on the Internet. Itsessential reading for anyone with a stake in the worlds mostexciting marketplace.Andrew Grove. In Only the Paranoid Survive, Grovereveals his strategy of focusing on a new way of measuringthe nightmare moment every leader dreads--when massivechange occurs and a company must, virtually overnight, adaptor fall by the wayside.Grove calls such a moment a Strategic Inflection Point, whichcan be set off by almost anything: mega-competition, achange in regulations, or a seemingly modest change intechnology. When a Strategic Inflection Point hits, theordinary rules of business go out the window. Yet, managedright, a Strategic Inflection Point can be an opportunity to winin the marketplace and emerge stronger than ever.Po Bronson. In his national bestseller The Nudist on theLate Shift he tells the true story of the mostly under-thirtyentrepreneurs and tech wizards, immigrants and investors,dreamers and visionaries, who see the Valley as their Mecca.Taking us inside the world of these newcomers, brainiacs,salespeople, headhunters, utopians, plutocrats, andinnovators as they transform our culture, The Nudist on theLate Shift is a defining portrait of a new generation in thewhirl of an information revolution and an international goldrush.
Michael Lewis. As American capitalism undergoes a seismicshift, Michael Lewis, author of the bestselling Liars Poker,sets out on a Silicon Valley safari to find the truerepresentative of the coming economic age. All roads leadto Jim Clark, the man who rewrote the rules of Americancapitalism as the founder of (so far) three multi-billion dollarcompanies--Silicon Graphics, Netscape, and Healtheon.Lewiss shrewd, often brilliantly funny, narrative providesahead-of-the-curve observations about the Internet explosionand how the success of Silicon Valley companies is forcing areassessment of traditional Wall-Street business models.Robert Cringely. Computer manufacturing is--after cars,energy production and illegal drugs--the largest industry inthe world, and its one of the last great success stories inAmerican business. Accidental Empires is the trenchant,vastly readable history of that industry, focusing as much onthe astoundingly odd personalities at its core--Steve Jobs, BillGates, Mitch Kapor, etc. and the hacker culture they spawnedas it does on the remarkable technology they created.Cringely reveals the manias and foibles of these men (theyare always men) with deadpan hilarity and cogentlydemonstrates how their neuroses have shaped the computerbusiness. But Cringely gives us much more than high-techvoyeurism and insider gossip. From the birth of the transistorto the mid-life crisis of the computer industry, he spins asweeping, uniquely American saga of creativity and ego thatis at once uproarious, shocking and inspiring.