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Never show a design you haven't tested

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Tips and technies for low-effort, low-cost usability testing presented at UX Copenhagen 2017.

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Never show a design you haven't tested

  1. 1. Never show a design you haven’t tested Ida Aalen UX Copenhagen March 8th, 2017
  2. 2. Find the tools mentioned here: bit.ly/tools-for-testing
  3. 3. 1. Hygiene
  4. 4. 2. Innovation
  5. 5. 3. Guidance
  6. 6. The a-ha moment
  7. 7. The a-ha moment
  8. 8. The a-ha moment
  9. 9. Get testing into the project plan.
  10. 10. #1 Don’t make it optional
  11. 11. #2 Describe the objective, not the procedure
  12. 12. “Quality assurance and testing: We’ll use the methods we deem most suitable at different stages of the process (e.g., usability lab test, guerilla testing, click tests, pluralistic walkthroughs, etc.) to make sure we get it right.
  13. 13. #3 Scale down the documentation, not the testing
  14. 14. 20-30 minute break between each test subject
  15. 15. #4 Scale down the prototype, not the testing
  16. 16. Paper sketch Paper prototype Wireframes Photoshop sketch InvisionApp Plain HTML prototype HTML & CSS prototype Interactive Flat Rough, lo-fi Detailed visuals, hi-fi Functional Final product Text
  17. 17. #5 But never compromise on testing with actual users
  18. 18. Colleagues 
 are not your users (unless you’re making an intranet)
  19. 19. Designers
 are not your users (unless you’re designing Dribbble)
  20. 20. Developers
 are not your users (unless you’re designing Github)
  21. 21. 1 in 3 problems experts finds are false alarms 1 in 2 problems that users have gets overlooked by experts
  22. 22. 5
  23. 23. N (1-(1-L)n)
  24. 24. 0% 25% 50% 75% 100% Number of Test Users 0 3 6 9 12 15 UsabilityProblemsFound
  25. 25. Quantitative Qualitative Self-reported Observed Surveys A/B-testing Usability testing Interviews Focus groups Field studies Google Analytics Search analytics “Was this useful?” Social media
 word of mouth
  26. 26. 7 low-cost,
 low-effort
 techniques
  27. 27. #1 Hit the streets Time: 1-4 hours Price: Snacks
  28. 28. It’s this easy:
  29. 29. #2 Information architecture Time: 30 min+ Price: Free / $99-199 per month
  30. 30. #3 First click Time: 30 min+ Price: Free / $99-199 per month
  31. 31. #4 Live experiments Time: 30 min+ Price: Free (e.g. Hotjar + Google Analytics)
  32. 32. #5 Did you get it done? Time: 15 min+ Price: Free / Task Analytics from 8000NOK per month
  33. 33. http://oslobeta.no/2015/10/02/statustikkinator/
  34. 34. Add this script to your site, e.g. using Google Tag Manager
  35. 35. #6 Microtesting content Time: 30 min+ Price: Free
  36. 36. QUESTION 1 Read the title and description. Write down 3-4 questions you expect will be answered on this page. Don’t peek! Step #1:
 Read the title and description. Think of 3-4 questions you expect will be answered on this page.
  37. 37. Dementia Get advice from professionals. The first signs of dementia are often vague, and it may therefore be difficult to make a diagnosis. Many people with dementia say that they are experiencing things that were simple, has become more difficult. Some of the early signs of dementia are: What can you do? Are you worried if you or a loved one has dementia, you should contact a GP. It can take time to make a diagnosis of dementia. Before contacting a GP, you may want to think through, and note a few key words about these points: reduced attention and concentration: You may think it's been difficult to follow a conversation. memory failure: You experience a sudden feeling to have forgotten what you have done earlier in the day. language problems: You may have trouble remembering what things are called. sudden moments of confusion: You might find that you lose track, even in simple everyday situations. Step #2: Highlight where your questions are answered. Does the content meet the need? Feedback on needs, not grammar
  38. 38. Hi, can you check out this text for me? It’ll take 5 minutes. I’ve sent you a couple of e-mails, could you open the first one?
  39. 39. #7 Weekly drop-in test Time: 6 h per project + time spent observing Costs: rewarding subjects + setting up a lab
  40. 40. You don’t need a fancy lab.
  41. 41. If you need recordings: + Silverback Mac Camtasia Mac og PC /
  42. 42. If you need an observantion room: Testmaskin Observasjon + Hangouts+
  43. 43. If you’re testing on mobile
  44. 44. «Hugging»
  45. 45. After you set up the lab: Test day e.g. every Wednesday One person responsible for moderating and recruiting test subjects 4 test subjects each time People sign up to have their projects tested Multiple projects can be tested each time
  46. 46. 7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
  47. 47. 7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
  48. 48. 7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
  49. 49. 7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
  50. 50. Thank you! Ida Aalen idaaa.no hei@idaaalen.no bit.ly/tools-for-testing

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