How to Start a Web-based         Startup                           Isaac Sukin                       @IceCreamYou         ...
Ego•5 years of webdev•20+ open-source projects•100+ consulting/freelance•Social communications•GSOC                 •35+ m...
Turntable.fm
Turntable.fm for Shopping
How to Start a Web-based         Startup
Why Web-based?
That’s what I’m good at    •Low-cost    •Fast time to MVP    •Easier transition to mobile    •Wider reach    •Accessible
Almost none of this talk isspecific to web-based startups
Bandwagons       It’s a bubble       It’s terrifying    You’ll probably failYou probably won’t get rich
FunResponsibility Autonomy  Learning
Let’s do this
Idea Generation
Idea Generation• General areas of interest• Identify:  – Problems  – Technological simplifications  – Workarounds• Identif...
Inspiration• Copy something else    – Cross-application    – Different approach•   Professional gripes•   Easy but tedious...
Idea Validation
The Gauntlet1.    Is the problem real?2.    Is the target market segment big enough?3.    Is the product/service achievabl...
The Gauntlet1.    Is the problem real?2.    Is the target market segment big enough?3.    Is the product/service achievabl...
The Gauntlet1.    Is the problem real?2.    Is the target market segment big enough?3.    Is the product/service achievabl...
The Gauntlet1.    Is the problem real?2.    Is the target market segment big enough?3.    Is the product/service achievabl...
The Gauntlet1.    Is the problem real?2.    Is the target market segment big enough?3.    Is the product/service achievabl...
The Gauntlet1.    Is the problem real?2.    Is the target market segment big enough?3.    Is the product/service achievabl...
Is it a good idea?• Is the user the one giving you money?• Do you have experience with and interest in  the topic?• Are yo...
Can it be bigger?• If it doesn’t pass the questions above, can  you tweak it so it does?• Could you make more money if you...
Concept Statement[product]will provide [target customers]with [desired benefits]by [delivery method],which is different th...
Feedback• Show people what you mean, and ask if  they would pay for it• Surveys are useful more for uncovering  needs than...
Build It
DesignShip            Test       Create
Technology                  No.Does it matter?
Well, maybe• Choose something that:  – you know  – you want to learn  – is Open  – has a large developer community  – make...
Being Technical• If you’re not technical:  – Non-tech-dependent ideas  – Outsourcing  – Technical cofounder  – Learn tech ...
Sell it• Revenue model• Sell from day 1• Gather data and use it to change business  decisions• Build trust• Pretend to be ...
Hiring•   Hire when it hurts•   Don’t be greedy•   Be considerate•   Do your research•   Hire engineers•   Brag about numb...
Raising Capital• Capital is an accelerant, raise for the right  reasons  – Extract liquidity  – Push the limits of a produ...
Exiting•   Pivoting•   Selling•   IPO•   Failing•   No exit
Q&A / Workshop
Upcoming SlideShare
Loading in …5
×

How to Start a Web-Based Startup (IMG version)

1,142 views

Published on

These are the slides from my presentation to the Interactive Media Group on Feb. 16, 2012. I am planning to create a series of blog posts going into more detail about some of the topics raised in this presentation. Read more on http://www.isaacsukin.com/

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,142
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

How to Start a Web-Based Startup (IMG version)

  1. 1. How to Start a Web-based Startup Isaac Sukin @IceCreamYou isukin@wharton.upenn.edu
  2. 2. Ego•5 years of webdev•20+ open-source projects•100+ consulting/freelance•Social communications•GSOC •35+ members •11 countries, 4 continents •49 awards •200,000+ downloads •Entrepreneurship & Innovation •Information Systems Management •CS minor & TA
  3. 3. Turntable.fm
  4. 4. Turntable.fm for Shopping
  5. 5. How to Start a Web-based Startup
  6. 6. Why Web-based?
  7. 7. That’s what I’m good at •Low-cost •Fast time to MVP •Easier transition to mobile •Wider reach •Accessible
  8. 8. Almost none of this talk isspecific to web-based startups
  9. 9. Bandwagons It’s a bubble It’s terrifying You’ll probably failYou probably won’t get rich
  10. 10. FunResponsibility Autonomy Learning
  11. 11. Let’s do this
  12. 12. Idea Generation
  13. 13. Idea Generation• General areas of interest• Identify: – Problems – Technological simplifications – Workarounds• Identify solutions
  14. 14. Inspiration• Copy something else – Cross-application – Different approach• Professional gripes• Easy but tedious• Existing “solutions”• Invert cliches
  15. 15. Idea Validation
  16. 16. The Gauntlet1. Is the problem real?2. Is the target market segment big enough?3. Is the product/service achievable for you to build?4. Why you and not someone else?5. Can competitors beat you if you prove this is a good idea?6. Will people actually pay enough for this?7. Is this actually what people want, or just another workaround?8. Why now? Is the market and technology ready?9. Is the up-front investment achievable?10. Is the required time frame reasonable?11. Are there other advantages to just trying it?
  17. 17. The Gauntlet1. Is the problem real?2. Is the target market segment big enough?3. Is the product/service achievable for you to build?4. Why you and not someone else?5. Can competitors beat you if you prove this is a good idea?6. Will people actually pay enough for this?7. Is this actually what people want, or just another workaround?8. Why now? Is the market and technology ready?9. Is the up-front investment achievable?10. Is the required time frame reasonable?11. Are there other advantages to just trying it?
  18. 18. The Gauntlet1. Is the problem real?2. Is the target market segment big enough?3. Is the product/service achievable for you to build?4. Why you and not someone else?5. Can competitors beat you if you prove this is a good idea?6. Will people actually pay enough for this?7. Is this actually what people want, or just another workaround?8. Why now? Is the market and technology ready?9. Is the up-front investment achievable?10. Is the required time frame reasonable?11. Are there other advantages to just trying it?
  19. 19. The Gauntlet1. Is the problem real?2. Is the target market segment big enough?3. Is the product/service achievable for you to build?4. Why you and not someone else?5. Can competitors beat you if you prove this is a good idea?6. Will people actually pay enough for this?7. Is this actually what people want, or just another workaround?8. Why now? Is the market and technology ready?9. Is the up-front investment achievable?10. Is the required time frame reasonable?11. Are there other advantages to just trying it?
  20. 20. The Gauntlet1. Is the problem real?2. Is the target market segment big enough?3. Is the product/service achievable for you to build?4. Why you and not someone else?5. Can competitors beat you if you prove this is a good idea?6. Will people actually pay enough for this?7. Is this actually what people want, or just another workaround?8. Why now? Is the market and technology ready?9. Is the up-front investment achievable?10. Is the required time frame reasonable?11. Are there other advantages to just trying it?
  21. 21. The Gauntlet1. Is the problem real?2. Is the target market segment big enough?3. Is the product/service achievable for you to build?4. Why you and not someone else?5. Can competitors beat you if you prove this is a good idea?6. Will people actually pay enough for this?7. Is this actually what people want, or just another workaround?8. Why now? Is the market and technology ready?9. Is the up-front investment achievable?10. Is the required time frame reasonable?11. Are there other advantages to just trying it?
  22. 22. Is it a good idea?• Is the user the one giving you money?• Do you have experience with and interest in the topic?• Are you scratching your own itch?• Are there barriers to entry for future competitors?
  23. 23. Can it be bigger?• If it doesn’t pass the questions above, can you tweak it so it does?• Could you make more money if you changed the target audience? (Enterprise?)• Are you envisioning just the product or an entire new market infrastructure?• Is there a better niche for your idea?
  24. 24. Concept Statement[product]will provide [target customers]with [desired benefits]by [delivery method],which is different than [competitors]because [new product attributes].
  25. 25. Feedback• Show people what you mean, and ask if they would pay for it• Surveys are useful more for uncovering needs than confirming specific solutions• Research• Get people using a MVP ASAP• Fail fast, but don’t correct without data• Feedback is not the same as commitment
  26. 26. Build It
  27. 27. DesignShip Test Create
  28. 28. Technology No.Does it matter?
  29. 29. Well, maybe• Choose something that: – you know – you want to learn – is Open – has a large developer community – makes development fast – lets you get your data out easily later – aids maintainability
  30. 30. Being Technical• If you’re not technical: – Non-tech-dependent ideas – Outsourcing – Technical cofounder – Learn tech yourself• If you need to bring on technical help, recognize: – They have options – They might be doing most of the work
  31. 31. Sell it• Revenue model• Sell from day 1• Gather data and use it to change business decisions• Build trust• Pretend to be big• Customers first
  32. 32. Hiring• Hire when it hurts• Don’t be greedy• Be considerate• Do your research• Hire engineers• Brag about numbers• Know what employees want• Ask the right questions• Look in the right places• Be direct and specific• Know what you’re looking for – Passion – Intelligence – Creativity – Communication – Pickiness
  33. 33. Raising Capital• Capital is an accelerant, raise for the right reasons – Extract liquidity – Push the limits of a product – Gain access to investors• Pick the right investors• You’ll get distracted• Doing it wrong is the biggest cause of failure
  34. 34. Exiting• Pivoting• Selling• IPO• Failing• No exit
  35. 35. Q&A / Workshop

×