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Class 1 - Class.pptx

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Class 1 - Class.pptx

  1. 1. Brand
  2. 2. Brand • Identity • Logo/ symbol • Name • Signal of quality! • Creating Trust!
  3. 3. BRAND IS A PROMISE!
  4. 4. Brand • What people feel about you? • It is part rational, but mostly EMOTIONAL. • People forgive a strong brand making a mistake. • What is the secret of STRONG brand? – FOCUS. • Brands are experiential.
  5. 5. Brand • Be Different • Be Vigilant • Be Relevant
  6. 6. Who owns a brand?
  7. 7. BRAND HAS ITS POWER!
  8. 8. DO YOU UNDERSTAND BRAND?
  9. 9. WHAT IS BRAND?
  10. 10. BRAND IS A RESULT!!! BRAND IS A PROMISE!
  11. 11. Thank You

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