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The Present and
Future of Coaching
…Where we are & where we are going

Vikki Brock Ph.D., MCC, EMBA
Master Coach pela Inte...
Agenda
State of coaching today
Current trends
Challenges facing humanity and business

Future scenarios and your role

Coa...
Countries with Coaching
Coaching in South America
Coaching in South America

What should coaches from abroad
be aware of when coaching clients
in your country?
Coaching Lifecycle Phases
Life cycle of a `
typical product/process
Product
introduction

Market
growth

Market
maturity

...
Coaching Lifecycle Phase - World

(Source: "Coaching across the Globe" (2013) by Frank Bresser,
p.28: Bresser Consulting G...
Coaching Lifecycle Phase South America

(Source: "Coaching across the Globe" (2013) by Frank Bresser,
p.28: Bresser Consul...
Significant Achievements…
1 Self-regulated through professional associations
2 Professional codes of conduct/ethics
3 Sign...
Collaborative Trends…
1 Definition and practice of coaching
2 Body of knowledge
3 Competencies
4 Curriculum
5 Accreditatio...
Exercise
To what extent is the global coaching
industry itself an actual role model
and living demonstration of what it
pr...
Current Trends…
Credibility and confidence

Fees
Engagement formats
Performance management

Models
Tools
Supervision
Progress Rather Than Revolution
Mature market consolidation and shake-out
Emerging markets rapid growth
More widespread an...
Networking Questions
What are the global
challenges facing humanity?

What challenges are businesses
facing today?
By the Millennium Project
www.millennium-project.org

Global Challenges Facing Humanity
What
Challenges Are
Our Clients
Facing?
www.hireright.com
July 2, 2012

Challenges Facing Business Today
Changes Facing Individuals
www.global2015.net
copyright 2010

Challenges for Human Needs/Life
How Does One Stay Relevant?
What Does the
Future Hold for
Coaching?
Challenges: How to . . .
1

Ensure a person has the understanding and
competence to practice

2

Develop a unique global d...
Worldview Curve
What the Future May Hold…
Coaching becomes . . .
 A sustainable, mature and valued profession
 Institutionalized and bur...
One Preferred Future . . .
…Coaching becomes the dominant worldview
and global culture.


An open, fluid social movement....
Your Role in the Future…
Understand influences on & contributions to coaching

Embrace inclusive definition of coaching th...
How will you stay RELEVANT
and CONTRIBUTE to the Future
of Coaching?
Remember…

Coaching is a social phenomenon for
the 21st century and beyond . . .
. . . and the catalyst to the next
stage ...
Questions . . .

… and Possibly Some Answers
This is the final time you will see
me in front of the room

Thank You
You can connect with me at:
coach@vikkibrock.com
O Presente e Futuro do Coaching - Vikki Brock
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O Presente e Futuro do Coaching - Vikki Brock

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O Presente e Futuro do Coaching - Vikki Brock

  1. 1. The Present and Future of Coaching …Where we are & where we are going Vikki Brock Ph.D., MCC, EMBA Master Coach pela International Coach Federation - ICF
  2. 2. Agenda State of coaching today Current trends Challenges facing humanity and business Future scenarios and your role Coaching was, is and most likely will remain a work in progress. ….Frank Bresser 2013
  3. 3. Countries with Coaching
  4. 4. Coaching in South America
  5. 5. Coaching in South America What should coaches from abroad be aware of when coaching clients in your country?
  6. 6. Coaching Lifecycle Phases Life cycle of a ` typical product/process Product introduction Market growth Market maturity Sales decline Total industry sales Time
  7. 7. Coaching Lifecycle Phase - World (Source: "Coaching across the Globe" (2013) by Frank Bresser, p.28: Bresser Consulting Global Coaching Survey 2009)
  8. 8. Coaching Lifecycle Phase South America (Source: "Coaching across the Globe" (2013) by Frank Bresser, p.28: Bresser Consulting Global Coaching Survey 2009)
  9. 9. Significant Achievements… 1 Self-regulated through professional associations 2 Professional codes of conduct/ethics 3 Significant coach specific training programs 4 Increasing academic evidence-based education 5 Expanding specific research and knowledge base 6 Proliferation of internal programs 7 Influenced changes in root disciplines 8 Extensive media coverage and public recognition
  10. 10. Collaborative Trends… 1 Definition and practice of coaching 2 Body of knowledge 3 Competencies 4 Curriculum 5 Accreditation 6 Certification and assessment 7 Ethics and standards of conduct 8 Cultural influences and practices
  11. 11. Exercise To what extent is the global coaching industry itself an actual role model and living demonstration of what it preaches towards client organizations and coachees?
  12. 12. Current Trends… Credibility and confidence Fees Engagement formats Performance management Models Tools Supervision
  13. 13. Progress Rather Than Revolution Mature market consolidation and shake-out Emerging markets rapid growth More widespread and diversified Continued global growth (no evidence of decline) During global financial crisis coaching as a learning intervention gained importance Seen as all-purpose tool by many, which dilutes its standing and impact Coaching industry continues to evolve – are we a “role model” for what we preach?
  14. 14. Networking Questions What are the global challenges facing humanity? What challenges are businesses facing today?
  15. 15. By the Millennium Project www.millennium-project.org Global Challenges Facing Humanity
  16. 16. What Challenges Are Our Clients Facing?
  17. 17. www.hireright.com July 2, 2012 Challenges Facing Business Today
  18. 18. Changes Facing Individuals
  19. 19. www.global2015.net copyright 2010 Challenges for Human Needs/Life
  20. 20. How Does One Stay Relevant?
  21. 21. What Does the Future Hold for Coaching?
  22. 22. Challenges: How to . . . 1 Ensure a person has the understanding and competence to practice 2 Develop a unique global discipline of practice and body of knowledge 3 Maintain unique lens on the client as coaching integrates with other practices and disciplines 4 Respond to the marketplace demands for distinctiveness from other disciplines As coaches, how will you meet these challenges?
  23. 23. Worldview Curve
  24. 24. What the Future May Hold… Coaching becomes . . .  A sustainable, mature and valued profession  Institutionalized and bureaucratic  Split into sub-disciplines like psychology  Overtaken by a new discipline/profession  A part of coaching psychology  The dominant worldview and global culture
  25. 25. One Preferred Future . . . …Coaching becomes the dominant worldview and global culture.  An open, fluid social movement.  Spread virally through human relationships and interactions  Woven into the fabric of life  Communication process and style for human interaction. What is your vision of the future for coaching?
  26. 26. Your Role in the Future… Understand influences on & contributions to coaching Embrace inclusive definition of coaching that values diversity Promote collaboration & agility through integral open social network Support others to effectively use coaching knowledge, skills, and abilities Model & live coaching moment-by-moment in every interaction As a coach, how will you fulfill your role?
  27. 27. How will you stay RELEVANT and CONTRIBUTE to the Future of Coaching?
  28. 28. Remember… Coaching is a social phenomenon for the 21st century and beyond . . . . . . and the catalyst to the next stage of human evolution.
  29. 29. Questions . . . … and Possibly Some Answers
  30. 30. This is the final time you will see me in front of the room Thank You You can connect with me at: coach@vikkibrock.com

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