Be the first to like this
Customer Power is a programme of research exploring the relationships that customers want to have with UK companies.
We’ve previously looked at the financial services, mobile, pay tv & energy sectors and now we are putting retail banks under the spotlight. This presentation is the first in a series of 4.
Here we look at whether consumers have the relationship they want with their bank, how it makes them feel, who the best banks are and why, and how banking compares with other sectors.
We have lots more data from this self-funded research, so if you would like to hear more, please get in touch - our contact details are included at the end.