Ian mcnairn-eu-comms-summit-2013 public

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How we inspire Collaboration and Knowledge Sharing in a large global organisation

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Ian mcnairn-eu-comms-summit-2013 public

  1. 1. How w e inspir e COL L A BOR A T ION and K NOWL E DGE SHA R ING in a lar ge global or ganisation
  2. 2. 25E 23" 55' 21S 6" 26'
  3. 3. Why do it?  Givers vs Takers  High performing teams  Limited skills availability/location  Speed and responsiveness
  4. 4. T he inter section of necessity and oppor tunity Necessity Time zones, urgency, profit pressure, resource limitation, skills mismatches Opportunity Social tools, millennials, matrix management, smart devices, ubiquitous network
  5. 5. Who needs to do it?  Benefactors vs Benefitters  "Pay it forward" vs "On demand"  Bottom line - "Shared vested interest in outcome"
  6. 6. What does it r equir e?  Tools  Incentive  Walking the talk  Leading by example  Breaking existing habits
  7. 7. So, how DO w e collabor ate & k now ledge shar e in IBM? IBM Connections
  8. 8. E scaping email jail
  9. 9. What Incentives do w e use? Career growth rewards Financial rewards Peer recognition Visibility (reverse mentoring) Workload reduction Disincentives for non-sharing Lead by example
  10. 10. Communicating dir ection
  11. 11. E xecutive & Gener al E ducation
  12. 12. Social Computing Guidelines T he R ight behaviour
  13. 13. How do w e measur e success?
  14. 14. Metr ics and value
  15. 15. R eal usage  Are people reading the content?  What regions/countries am I reaching?  What type of content is being created/consumed?  Who are the top contributors?  What organisational pillars aren't participating?
  16. 16. In conclusion  R ecognise the need for social collabor ation  Cr eate the oppor tunity by pr oviding  Integrated collaborative social tools  The training  The guidelines  Pr ovide the incentives by  Measuring the utilisation  Recognising the contributors  Rewarding the participants  R emember the objective is your business goals and that social collabor ation is not the end goal but is simply the effective means to achieve it.
  17. 17. © 2011 IBM Corporation IBM Internal Social Software 67 ian.mcnairn@uk.ibm.comian.mcnairn@uk.ibm.com +44 7980 445749+44 7980 445749 @mcnairn

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