Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Technology Trends - Electronic Systems


Published on

Invest Northern Ireland. A lightly-technical presentation on the nature of Electronic Systems and the Business Opportunities that exist within them.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Technology Trends - Electronic Systems

  1. 1. 1 Title: Technology Trends – Electronic Systems  Abstract  The practical application of a couple of centuries of scientific study has brought huge advances to almost everything we value; but none more so than those touched by Electronic Systems whose power to transform and animate is truly phenomenal. Surely with such powerful magic at our fingertips anything is within our power: Mend climates, solve energy problems and cure society's ills?! Alas; our tricks are not magic, but the results of painstaking global endeavour, of immense scale, detail and precision. And whilst these technologies are evolving at a prodigious rate; they are only capable of achieving so-much at any given time. ... The consumer’s insatiable appetite spurs us endlessly on. Perceive the reality of Electronic Systems and we can capitalising the many and varied, business and economic opportunities they present ... as they deliver our 21st century.  Context  Technology at Work 2013 (TAW2013). Waterfront Hall, Belfast. 19feb13  Keynote: 14:30-15:30 (45min, 15min Q&A)  Audience: About 200. Mixed academic and industrial experts; large and small companies; politicians and other. Pdf and Tube available at
  2. 2. 2 Prof. Ian Phillips Principal Staff Eng’r, ARM Ltd Visiting Prof. at ... Contribution to Industry Award 2008 Technology at Work 2013 Waterfront Hall, Belfast 19feb13 1v1 Pdf and Tube available at
  3. 3. 3 Electronic Systems are Everywhere ...  Entertainment, Amusement, Social ...  Important but not Vital  Very Personal; so greatly valued
  4. 4. 4 Electronic Systems are Everywhere ...
  5. 5. 5 Source: Adapted from Morgan Stanley, Nov 2009 Electronic Systems Will Define Our Future  We and our Economies, will Depend On Them 100%...  Time to Understand - where they come from!  Time to Understand - our Businesses Involved in them!  Time to Minimise - our Vulnerability to Globalisation!
  6. 6. 6 The Science That Lets Us to Do ...  Electronics is the pinnacle of mankind’s ingenuity in the manipulation of matter ...  Enables us all to do such wonderful things!  Dependent on Mathematics, Physics and Chemistry  The measure of what humans can achieve by reusing the ingenuity of our predecessors ... “Standing on the shoulders of giants” (Isaac Newton)  Though it is very-very clever ...  It is not Magic!  It is not nearly as Magical as the Nature that surrounds us! “Any sufficiently advanced technology is indistinguishable from Magic!” (A.C.Clarke)
  7. 7. 7 The Science That Lets Us to Do ...  Electronics is the pinnacle of mankind’s ingenuity in the manipulation of matter ...  Enables us all to do such wonderful things!  Dependent on Mathematics, Physics and Chemistry  The measure of what humans can achieve by reusing the ingenuity of our predecessors ... “Standing on the shoulders of giants” (Isaac Newton)  Though it is very-very clever ...  It is not Magic!  It is not nearly as Magical as the Nature that surrounds us! “Any sufficiently advanced technology is indistinguishable from Magic!” (A.C.Clarke)
  8. 8. 8 What Engineers Do ... ... Beyond most people’s 1 1:
  9. 9. 9 The Pre-Engineered World (2,500 BC - 800 AD.)  World Stats ...  Population ~100K ->1M  Growth rate ~0.1%pa  Life expectancy 30-40yr ... Mission: Survive and Grow  Technology ...  Low dry-stone walls  Wooden poles and sticks  Thatch, turf, plants, mud and hide  Timber split using wedges  Sharp stones for cutting ... 3,500yrs of: “If it was good enough for my father’s, father’s, father’s, ... father; its good enough for me!
  10. 10. 10 Chronology of Science / Engineering  Cro-Magnon Man (Us!) – 35,000 yr ago  ‘Developed’ out of Homo-Sapien (Wise Human) >100,000 yr  Mission: Survive Nature (1,000 generations)  The Philosophers – 2,500-1,000 yr ago  Pythagoras, Socrates, Plato, Aristotle, Archimedes, ...  Mission: Understanding Nature  The Scientists – 1,000-500 yrs ago  Galileo, Descartes, (1000 ad)  Electricity - William Gilbert (1600ad)  Mission: Manipulation of Nature  The Engineers – 260 yrs ago  Industrial Revolution (1750: 8 gen’n)  Mission: Exploitation of Nature  Year 0: Science Meets Exploitation ... Economic (and Population) Explosion Universe – 13.6Byr Earth – 4.5Byr Thomas Telford’s Iron Bridge (1778), Ironbridge, UK
  11. 11. 11 The Industrial Revolution (1750)  Exploitation of Nature  Unleashing the Power of Science, by delivering it in ways that satisfied a Volume Need ... We now call this Business.  Emergence of the Consumer and personal Money  It began in the United Kingdom, then spread throughout Europe, North America, and eventually the world.  Major changes in agriculture, manufacturing, mining, transportation, and technology  Mechanisation of the textile industries,  Development of iron-making techniques  Transportation expansion through canals, improved roads and railways.[5]  Steam power, water wheels and powered machinery  Profound effect on socio-economic and cultural conditions ... For the first time in human history (35kyr), the living standards of the masses of ordinary people underwent sustained growth
  12. 12. 12 Exploitation of the Atom  Electronic Technology is ... ...The Most Exciting thing mankind has Ever created! ... And it has all happened within the span of one life-time! Early Electronics The First Transistor (1947) Integrated Transistor ~70 yrs
  13. 13. 13 Moore’s Law ... 10nm 100nm 1um 10um 100um ApproximateProcessGeometry ITRS’99 Transistors/Chip(M) Transistor/PM(K) X ... x More Functionality on a Si Chip in 20 yrs! Gordon Moore. Founder of Intel. (1965)’s_law
  14. 14. 14 The Transistor Today... Asen Assenov Modelled ‘views’ of a 30 x 30 nm transistor  3,000 transistors sit side-by-side in the thickness of a bank-note!  A Few Hundred Billion on a chip!  2x that in 18 months time !!!1Mbyte Atoms!
  15. 15. 15 The Steel-Bound Obsidian iCon ...
  16. 16. 16 ... Cool Design at Many Levels ...
  17. 17. 17 There is an Inside! iPhone 4's vibrator motor. rear-facing 5 MP camera with 720p video at 30 FPS, tap to focus feature, and LED flash. Down 1-Level: Modules ... Stuff that doesn’t grow on trees! (ie: It also has to be Created)
  18. 18. 18 Inside the Modules... The Control Board. Down 1-Level: Modules
  19. 19. 19 Inside The Control Board (a-side) Down 2-Levels: Sub-Assemblies  Visible Design-Team Members ...  Samsung (flash memory) - (ARM Partner)  Cirrus Logic (audio codec) - (ARM Partner)  AKM (Magnetic Sensor)  Texas Instruments (Touch Screen Controller and mobile DDR) - (ARM Partner)  Invisible Design-Team Members ...  Software Tools, OS & Drivers, GSM Security; Graphics, Video and Sound ...  Manufacturing, Assembly, Test, Certification ...
  20. 20. 20 Inside The Control Board (b-side) GPS Bluetooth, EDR &FM Down 2-Levels: Sub-Assemblies  Visible Design-Team Members...  A4 Processor, specified by Apple, designed and manufactured by Samsung ...  The central unit that provides the iPhone 4 with its GP computing power.  Reported to contain ARM A8 600 MHz CPU (other ARM CPUs and IP)  ST-Micro (3 axis gyroscope) - (ARM Partner)  Broadcom (Wi-Fi, Bluetooth, and GPS) - (ARM Partner)  Skyworks (GSM)  Triquint (GSM PA)  Infineon (GSM Transceiver) - (ARM Partner)
  21. 21. 21 The A4 SIP Package (Cross-section) Down 3-Levels: IC Packaging  The processor is the centre rectangle. The silver circles beneath it are solder balls.  Two rectangles above are RAM die, offset to make room for the wirebonds.  Putting the RAM close to the processor reduces latency, making RAM faster and cuts power.  Unknown Mfr (Memory)  Samsung (Processor)  Unknown (System-In-Package Technology) Processor SOC Die 2 Memory Dies Glue Memory ‘Package’ 4-Layer Platform Package’
  22. 22. 22 nVidea Tegra 3 Processor (Around 1B transistors)
  23. 23. 23 Businesses in Apple’s Global Life-Cycle ...  Apple identifies...  159 Tier-1 Suppliers ...  Thousands of Design Engineers  10’s of thousands of Engineers ... Globally  Hundreds more Tier-2/3 Not Listed  Including ARM ... The Child of a Global Network of Technology and Know-How Businesses
  24. 24. 24 Making Money out of Tech. Knowledge  21c Businesses are (better be)  Selling ‘Stuff’ that People want; at a Price they can Afford  With Business Models that are (sufficiently) Cash +ve  Business needs  End-Customers buy Functionality, not Technology  Commoditisation is undesirable (to business)  New Products are  Design is a Cost/Risk to be Minimised  (New) Technology ...  Enables Product Options (Not all are good)  Can Increases Cost/Risk, more than the Return!   Competition, Suppliers and Investors are global  But so are the Opportunities ... ... You must embrace your Opportunities to be successful!
  25. 25. 25 Doing Business In The Life-Cycle De- Commission UpgradeMaintainInstallReproduceQualifyIntegrateDesign Company A, Product-X De- Commission UpgradeMaintainInstallReproduceQualifyIntegrateDesign Company-B, Product-J,K,L De- Commission UpgradeMaintainInstallReproduceQualifyIntegrateDesign Company-C, Product-M,N,O Design Tools Training Education ICT Conferences Patents Know-How Tool-Libraries Models Software Research Methods Tools Technologies Prototypes FABs Components Know-How Methods Equipment Know-How Standards Procedures ICT Methods Training Big Finance Equipment Know-How Components Out-Sourcing JIT Factory Auto’n Methods TQM Training Equipment Know-How Standards Methods Supply Logistics Training Equipment Know-How Supply Logistics Training Equipment Know-How Supply Logistics Training Equipment Know-How Standards Logistics Training Companies B & C Provide Their Valued Product(s) to Other Customers As Well (Efficiency of Reuse)... ... Enabled By Globalisation: ICT, WTO, English Language, Containers and Int’l Contract Law ... IS servicing a Valued-Niche in many Global Life-Cycles
  26. 26. 26 The Internet of Things (IoT)... Communicating Electronic Systems - Everything Aware of Everything Else - Everything Aware of Context
  27. 27. 27 ... Layers of Invisible ‘Techy Stuff’! Trillions Billions Millions Thousands
  28. 28. 28 So What Does ARM Do? ARM designs “processor technology” that lies at the heart of advanced consumer products
  29. 29. 29 ARM – Architecture for the Digital World 1998 2012 2020 40+billion chips to date 150+billion chips cumulative in 2020
  30. 30. 30 Multiplier Instruction Decoder Address Incrementer nRESET ABORT nIRQ nFIQ WRITE SIZE[1:0] LOCK CPnCPI CPA CPB CLKEN CLK CPnOPC CFGBIGEND TRANS RDATA[31:0] Barrel Shifter 32 Bit ALU Write Data Register Address Register Register Bank ADDR[31:0] and Control Logic A B u s A L U B u s P C PC Update Decode Stage Instruction Decompression Incrementer Read Data Register WDATA[31:0] PROT Scan Debug Control B B u s The ARM RISC-Processor Core
  31. 31. 31 The ‘Lego-Brick’ Chip-Design Concept ARM ARM ARM ARM ARM ARM nVidea Tegra3
  32. 32. 32 Today, users require a pocket ‘Super-Computer’ ...  Silicon Technology Provides a few-Billion transistors ...  ARM’s Technology makes it Practical to utilise them ... More and More Complex System Chips • 10 Processors • 4 x A9 Processors (2x2): • 4 x MALI 400 Fragment Proc: • 1 x MALI 400 Vertex Proc. • 1 x MALI Video CoDec • Software Stacks, OS’s and Design Tools/ • ARM Technology gives chip/system designers ... • Improved Productivity • Improved TTM • Improved Quality/Certainty
  33. 33. 33 The Chip is the Core of the System  ARM Technology drives efficient Electronic System solutions:  Software increasing system efficiency with optimized software solutions  Diverse components, including CPU and GPU processors designed for specific tasks  Interconnect System IP delivering coherency and the quality of service required for lowest memory bandwidth  Physical IP for a highly optimized processor implementation  Backed by >900 Global Partners ...  >800 Licences  Millions of Developers
  34. 34. 34  1990 - "A barn in Cambridge"  12 engineers, in Cambridge  No Revenue, No Patents  Cash from Apple & VLSI  Spin-out of Acorn UK ...  BBC Computers in Schools (1981)  Roots in Uo.Cambridge (c1975) ... A Dream to become the Global Standard for Embedded CPUs  2013 - "The worlds leading IP Product"  Powering >90% of the Smart Electronic Systems in the world  75% of all the devices connected to the Internet  8.7B CPUs shipped (2012): +20%pa, 40B total (>50x all PCs!)  FTSE 100 (MarCap £12.8B): Revenue ~£580M, PBT ~47%, R&D ~30% (2012)  Cambridge HQ: 25 offices/labs and 2,400 people ww (990 in the UK)  >95% revenue is foreign earnings The World’s Favourite IP Provider
  35. 35. 35 Societies Challenges in the 21c  Urbanisation (Smart Cities)  Health (eHealth)  Transport  Energy (Smart Grid)  Security  Environment  Electronic Systems will not ‘fix’ any of these Challenges in themselves, but their Technology will Enable all of them! ... Electronic Systems Technologies are Key Enabling Technologies (KETs)  Food/Water  Ageing Society  Sustainability  Digital Inclusion  Economics
  36. 36. 36 Expectations of Tomorrow’s Consumer Natural, Intuitive User Interfaces Ultra High Resolutions Displays Infinite Battery Life Continuous Connectivity “Always On, Always Connected”
  37. 37. 37 Conclusions: Electronic Systems  Permeate our lives today ...  Visibly and Invisibly, they have enabled the improved services and exciting new products in our lives! (IT and ICT are included in this)  They are the Children of a Globalised Creative Industry ... And make a significant Direct and Indirect contribution to the UK Economy  Further miniaturisation will take them to Ubiquity...  They will keep us Amused, Entertained, Healthy, Fed and Warm  They will enable us to do Business, and control Finance  They will be central to future plans for Climate, Transportation, Energy, Health, Security and Urbanisation  We and the Economy, will willingly become totally dependent on them ... They will be become Un-Noticed and could become Un-Valued!  Have barely scratched the surface of their Potential ...  The UK has a thriving, but largely invisible, ES Business Community 1 ... Value and Nurture them; ES is an excellent business opportunity! 1:
  38. 38. 38 Prof. Ian Phillips Principal Staff Eng’r, ARM Ltd Visiting Prof. at ... Contribution to Industry Award 2008 Thank You For Listening Presentation available at:
  39. 39. 39 Notes:  The title says little; "a Technology Conference: humanising technology", though the organisers "Invest Northern Ireland" says a little more. With this genesis I believe it to be primarily a Conference aimed at encouraging inward investment in technology and technology businesses in NI. And with that in mind the conference will be a technology business/opportunity shop window, to an audience more notable for the size of their pockets, than their technical know-how. An introduction to Electronic Systems technology for the non-technologist, and indication of where business fit into their global life-cycles.  We would like you to arrive in Belfast on Monday 18 February 2013. In the evening Invest NI is hosting a Networking Dinner which you would be most welcome to attend.  The following day we would require you to arrive at the Titanic Centre in good time to speak at 2.30 pm. Of course you would be more than welcome to join the conference earlier in the day if you so wish. We would like you to speak for 45 minutes and then participate in a Q & A session for a further fifteen minutes. You will then be free to depart, again if you so wish.  We understand the delegate list will include directors and senior staff from local, small and medium sized businesses.