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Clash 'next wave' Tour

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Clash 'next wave' Tour

  1. 1. CLASH MAGAZINE PRESENTS: ‘NEXT WAVE’ PARTNERSHIP OPPORTUNITY
  2. 2. a rchy marshall has been out record shopping in South London. Speaking about his purchases, the one that seems to please him the most is the soundtrack to Watership Down, the classic 1978 animated film that tells the dark, moving and violent tale of a warrenof rabbitsfleeingtheirhome,withafewgruesome battlesalongtheway. “‘BrightEyes’,”Marshallslowlydrawlswith warmhumour,referringtoArtGarfunkel’s wistfulfolklullabythatbecamethefilm’s theme.“That’swhatI’mfeelingnow.” For someone who frequently looks like a rabbit caught in the headlights in his press shots (albeit a rabbit dressed by Burberry), Marshall’s choice of record purchase is a fitting one. And if you want to drive the metaphor a notch further, you could say that the mix of innocence and worldly smarts displayed by the furry protagonists in Watership Down is also very much present in Archy Marshall, manifested in his King Krule moniker - a name which has been bubbling on various excited music industry lips since mid-2011. But first take a step back even further to 2010. Marshall was known as Zoo Kid and had been gradually posting his raw, urban ballads onto his Bandcamp page, collectively titling them ‘U.F.O.W.A.V.E’, before leftfield indie label House Anxiety released ‘Out Getting Ribs’, with ‘Has This Hit’ as a B-side, two of the stand-out tracks from the collection. It did the trick. The fuzzy emotiveness of ‘Out Getting Ribs’ perfectly showcased Marshall’s powerful, overly rugged voice, spitting deeply personal reflections over rough, treble-y guitar riffs, arousing a fair bit of astonishment that this was all coming from a sixteen-year-old. Fast-forward two years to late 2012. Marshall has changed his musical alias to King Krule and has just released another burning, stripped-down single with a jangled punk ethos, ‘Rock Bottom’, from his self-titled EP on Rinse, the label of former pirate radio station Rinse FM, a pioneering force in grime, dubstep and other dark sounds of the electronic underground. It’s an initially surprising pairing, even for him. “They originally approached me, and I was quite taken back by it,” says Marshall. But he was also no stranger to pirate radio. “I chose ‘Rock Bottom’ to release on Rinse because the weekend when I wrote it, me and my friend were listening to [the station] quite a lot. There was a good continuity to it.” Releasing on Rinse isn’t exactly going to harm his credentials, either - not that he needs a boost in that area. It’s fair to say that Marshall has been (rightly) hyped over the last two years, but it’s been of a positive nature, with people expecting him to accomplish big things rather than demanding it. As you may have gathered by now, Archy Marshall isn’t your average young singer-songwriter. Perhaps it’s not surprising in someone who cites progressive mid-Twentieth Century poet W. H. Auden as a lyrical inspiration, but Marshall wrings more emotion out of every gruff, jagged lyrical passage in ‘Out Getting Ribs’ than can possibly be healthy, making for a quietly outstanding song. But music is more a cathartic exercise for Marshall than the channelling of an extroverted personality. “I’m quite… dry,” he claims. “That’s why I use my music, I use that as the emotional side of myself. I don’t like to get wrapped up in exposing too much emotion.” Writing music to expel emotion is one thing. Writing affecting, uncompromising songs that join the dots you never saw between post-punk, dub, noir-ish new wave and jazz, however, is quite another. But this is no empty homage to various hip genres, nor a revivalist at work. It’s simply Marshall’s natural sound, a melting pot of dynamic and varied musical trajectories, thanks partly to his parents soundtracking his childhood with everything from Fela Kuti to ska bands - check the King Krule Rinse FM podcast for a fascinating glimpse into Marshall’s myriad passions, covering everything from New York No Wave to oddball synth-pop to freak-funk jazz to rootsy reggae. Marshall describes his own res sound in a charmingly lo-fi w very big jumble. I call it the way that it is ta that’s happen one thin CLASHMUSIC.COM t o R R e n t I a L RBALLADEER KING KRUL W O RD S: TRISTA N PA RKER PH O TO G RA PH Y: RO RY VA N M ILLIN G EN FA SH IO N : JAYSO N H IN D LEY TCH - CHAPTER R FOCUSES ON A REG OVERT; OUR FAVOURITE F THE GR CLASH_81_sethi.indd 105 THE PROLIFIC CLASH ‘ONE’S TO WATCH’ HAS A PROVEN TRACK RECORD OF PLUCKING OUT THE BEST NAMES IN NEW MUSIC, AND FROM ACROSS THE GENRE BOARD, LONG BEFORE OTHERS. IT’S SOMETHING THAT WE PRIDE OURSELVES ON. ARTISTS WE’VE LEAPT ON BEFORE THE REST INCLUDE: • KING KRULE • ALT J • ALUNAGEORGE • CHVRCHES • HAIM • JAKE BUGG • JAMES BLAKE • LAURA MVULA ‘NEXT WAVE’:A NEW FACE FOR 2014 33
  3. 3. IN 2014, WE’RE RE-BRANDING OUR ‘ONES TO WATCH’ TAG TO SOMETHING WE CAN TRULY OWN – THIS REINCARNATION IS TO BE NAMED ‘NEXT WAVE’, AND WE’RE LOOKING FOR A PARTNER TO WORK WITH US ON A SERIES OF FOUR EVENTS TO PROMOTE THE STARS OF 2014. TO CELEBRATE WE INTEND TO LAUNCH FEBRUARY 2014 AND ‘NEXT WAVE’ WILL TAKE UP RESIDENCY AT HACKNEYS BRAND NEW VENUE, ‘OSLO’, OWNED BY RENOWNED GIG PROMOTERS DHP, WHERE WE’LL BE SEPARATING TALENT FROM HYPE AND FILTERING ORIGINALITY OVER TREND. 4
  4. 4. • MISPERS • THE HICS • ROSIE LOWE • JUNGLE • DAN CROLL • SOUTHERN • INDIANA • CHARLOTTE OC 5 EACH THURSDAY WE WILL SHOWCASE 2 BRAND NEW ACTS IN FRONT OF A CAPACITY 300 CROWD. ARTISTS WE’RE IN CONVERSATIONS WITH INCLUDE: THE EVENTS WILL BE FREE TO ATTEND AND A MIX OF INDUSTRY AND COMPETITION WINNERS. THE EVENTS WILL BE PRODUCED IN CONJUNCTION WITH PUBLIC WORLDWIDE AND DELIVERED TO THE HIGHEST PRODUCTION STANDARDS
  5. 5. WE’RE LOOKING FOR A PARTNER OR PARTNERS IN THE TRUEST SENSE OF THE WORD, NOT JUST FOR BADGING, WE BELIEVE THAT OUR GUESTS WILL EXPECT THE VERY HIGHEST QUALITY BRAND EXPERIENCE AND AS SUCH WE WOULD LIKE TO OFFER THE RIGHT BRAND THE FOLLOWING OPPORTUNITIES: • BRANDING OPPORTUNITIES IN THE NAMING OF THE EVENT • ASSOCIATION IN KEY PRE-EVENT MESSAGING • SHARING OF ALL VIDEO CONTENT FROM THE EVENT • EXCLUSIVE BACKSTAGE INTERVIEWS • BRANDING ON A BESPOKE NEXT WAVE AREA ON CLASHMUSIC.COM • COMPETITION OPPORTUNITIES TO GIVE TICKETS AWAY THROUGH YOUR NETWORKS • FULL MAGAZINE COVERAGE AND SUPPORT • OPPORTUNITY FOR YOUR BRAND TO INVITE BRAND SUPPORTERS • OPPORTUNITIES WITHIN THE NEXT WAVE APP. TO LAUNCH IN JANUARY (OUR APP. WON THE BEST MUSIC APP. AT THE DIGITAL MAGAZINE AWARDS ABOUT 10 MINUTES AGO!!) • FULL MEDIA PARTNERSHIP BRAND OPPORTUNITIES 6
  6. 6. WE WILL BE FILMING CONTENT AT THESE EVENTS AND DEVELOPING A SOCIAL MEDIA STRATEGY FOR AMPLIFICATION, WE WILL DO THIS IN COLLABORATION WITH THE CHOSEN BRAND PARTNERS. SOCIAL MEDIAAMPLIFICATION 7
  7. 7. THANK YOU HQ 194 HERCULES ROAD LONDON SE1 7LD CLIENT DIRECTOR MATT GOODWIN MATTG@CLASHMUSIC.COM T. +44(0)207 628 2312 M. +44(0)780 874 0729 8

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