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Psa podcasting video_2014

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Tactical tips on podcasting and video for professional speakers

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Psa podcasting video_2014

  1. 1. Podcasting and Video Professional Speaking Association Northwest Chapter November 12, 2014 #psanwnov Ian Griffin
  2. 2. Podcasting Tapping into the power of the spoken word
  3. 3. ‘Entrepreneur’ Podcasts on iTunes
  4. 4. My Playlist Alan Watts The History of Rome Professionally Speaking
  5. 5. What is a Podcast? • On-demand ‘syndicated’ audio (RSS feed) • “TIVO for your ears” • Three main types of podcast 1. The expert (or author) reading into the microphone 2. Interviews (on the phone or in person) 3. Groups (classes, seminars, presentations)
  6. 6. Why Podcast? • Branding – be heard above the noise – Broadcast expertise – niche yourself – “Radio Show” – An excuse to call and interview experts • The voice not the pen • Minimal time investment – 30 minutes • Zero cost
  7. 7. Niche Yourself
  8. 8. Step 3: Publishing (For Wordpress/Podpress)
  9. 9. Does Podcasting Work?
  10. 10. What kind of equipment? • Digital Tape recorder • Optional: – Microphone – Telephone adapter • Computer software – Audacity, Sony Soundforge, Garage Band • Publishing option – Podpress, BlogTalk Radio, Libsyn*
  11. 11. High-end Microphone • Blue Snowball Mic • $62 from Amazon
  12. 12. 3 Steps to Produce Your Own Podcast • Recording • Editing • Publishing
  13. 13. Step One: Recording • “Content is King” • Keep it natural • Script only if you are the solo expert • Prep the interviewee • Keep the recorder running – edit later • Ask follow-up questions
  14. 14. Livescribe Echo Smartpen £95.00 from amazon.co.uk
  15. 15. Step Two: Editing • Download audio to PC via USB port • Consider intro/outtro music • Example - Audacity:
  16. 16. Portable Studio Set-Up http://www.exec-comms.com/blog/2011/08/09/alan-stevens-the-media-coach/
  17. 17. Step 3: Publishing (For Wordpress/Podpress) • Upload audio file to your web server • Create blog entry and include file • Verify playback • On iTunes within the hour – automagically!
  18. 18. Video A picture is worth a thousand words…
  19. 19. Why Video? • Emotionally connect • From Studio to “Scrappy” – Studio, Green Screen, “Outside Broadcast”, GoPro, Flip Camera, iPhone, Screencast • Content: 1. Speaker Showcase 2. Testimonials 3. Training and Webinars
  20. 20. Google Loves Video Owns
  21. 21. What kind of equipment? • iPhone, “Flip”, HD Camera • Optional – Wireless Mic & Tripod • Computer software – Windows Movie Maker, iMovie • Publishing option – YouTube, Vimeo • Screencast Recording – Camtasia, Jing
  22. 22. Windows Movie Maker
  23. 23. Flip Camera
  24. 24. Flip Camera
  25. 25. YouTube Channel
  26. 26. YouTube
  27. 27. Vimeo Creator School
  28. 28. YouTube
  29. 29. YouTube
  30. 30. Speaker Showcase Market Yourself
  31. 31. Testimonials
  32. 32. High End Studio
  33. 33. Toastmaster Time Television
  34. 34. Screen Recording
  35. 35. Contact Information Ian Griffin Executive Communications ian.griffin@exec-comms.com http://www.exec-comms.com/blog/category/podcasts https://www.youtube.com/user/ExecComms

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