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Speechwriting in the Age of Social Media

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Speechwriting in the Age of Social Media

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Slides for the speech I will deliver on October 19, 2010 at the PRSA International Conference in Washington, DC. Full details at http://execcomms.wikispaces.com/PRSA+2010

Slides for the speech I will deliver on October 19, 2010 at the PRSA International Conference in Washington, DC. Full details at http://execcomms.wikispaces.com/PRSA+2010

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Speechwriting in the Age of Social Media

  1. 1. Speechwriting in the age of social mediaMagnifying the Impact of a Speech<br />Ian Griffin<br />Executive Communications<br />@cheshirelad<br />#prsa_ic<br />PRSA International Conference<br />Washington, DC<br />October 19, 2010<br />
  2. 2. Social Media magnifies the impact of a speech before, during andafteran event.<br />
  3. 3. Traditional Media<br />
  4. 4.
  5. 5.
  6. 6. Social Media<br />
  7. 7. LinkedIn Groups & Polls enable you to research topics before you start writing a speech<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11. Twitter gives the audience a backchannel for discussion during a speech<br />
  12. 12. “…audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called a backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.”<br />
  13. 13. The Backchannel in Action<br />
  14. 14. Podcasts and videos reach people after a speech is delivered<br />
  15. 15.
  16. 16.
  17. 17. Transcripts<br />
  18. 18.
  19. 19. Contact Information<br />ian.griffin@exec-comms.com<br />@cheshirelad<br />#prsa_ic<br />http://www.exec-comms.com/blog<br />http://execcomms.wikispaces.com<br />http://youtube.com/execcomms<br />

Editor's Notes

  • Shows an empty auditorium – the shape of things to come?Down economy – meetings industry hit hard by company and association travel budget cut backsThose who do show up carry iPhones and Laptops and text while you talk - some speakers freak out and find this rude. Better to turn to your advantage.This presentation will show you a number of ways in which social media can magnify the impact of a speech.
  • Here I’ll review key concepts from the book (TBD)Warning: More and more audience members will Tweet anyway while you speak. Get them involved or risk losing control.ALSO: Remember to record audio and video with low-cost digital recorders and cameras.Talking of recording …
  • Simple transcripts from audio recordings also work.ALSO: Scan archived Tweets to measure the impact of your talk (how many of your soundbites were picked up and re-tweeted?); post a speech transcript to your website or blog; share slides on slideshare.Which leads me to demonstrate one way to pull it all together …
  • In conclusion: pulling it all together Consider creating a Presentation Home Page.Integrate all social media on this site which is available before, during and after the presentation. Make it a repository for event details; session description; bio and contact information; poll results; presentation slides; reference materials; overview videos; handouts; live video feed of the presentation; blog postings prior and post-event; backchannel chat room area. Example: See: http://bit.ly/7yNOc6 for the Presentation Home Page of my talk today. I set it up mid-January and gathered feedback before I arrived to speak. Please review and add your comments, opinions… and Tweets!Remember: A presentation is one moment in time and space. Look beyond the auditorium - magnify the impact of a speech with social media.

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