Lesson 3


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Lesson 3

  1. 1. Lesson 3: The growth of tourism within the UK. By the end of the lesson you will know the location of UK tourist destinations and the reasons why they are so popular.
  2. 2. Thinking activity... <ul><li>In the 1970s do you think most UK tourists </li></ul><ul><li>went on holiday in: </li></ul><ul><li>a). The UK or </li></ul><ul><li>b). Abroad? </li></ul><ul><li>Choose your answer and give a reason for your choice. </li></ul><ul><li>2. In the present day do you think most UK tourists went on holiday in: </li></ul><ul><li>a). The UK or </li></ul><ul><li>b). Abroad? </li></ul><ul><li>Choose your answer and give a reason for your choice. </li></ul>
  3. 3. The changes in tourism... <ul><li>The balance of UK holidays and overseas holidays did see a shift in the balance in the 1990s (more abroad holidays), the tourist industry in the UK is still a huge profit earner. In 2007 alone an estimated £65 billions was produced from domestic tourism in the UK. </li></ul><ul><li>On top of domestic tourism, a further £20 billion has been made by international tourists. </li></ul><ul><li>The UK is No.6 in world visitor numbers. </li></ul><ul><li>Who do you think have places 1 to 5? </li></ul><ul><li>The UK is behind France, Spain, USA, China and Italy. </li></ul>
  4. 4. Tourism is vital to our economy. <ul><li>2 million jobs are created through tourism; whether it be directly or indirectly. </li></ul><ul><li>Direct employment covers 5% of the total workforce in the UK. This type of work includes accommodation workers (hotels to camp sites), food and drink, transport, travel agents or tour operators, museums, entertainment.....the list goes on! </li></ul><ul><li>The vast majority of tourist jobs is concentrated around London; why do you think this is? That said locations are spread across the UK. </li></ul>
  5. 5. Tourism goes up and down... <ul><li>When people have an income that relies upon tourism it can be very difficult as things can happen that makes tourists go elsewhere. </li></ul><ul><li>What do you think those factors might be? </li></ul><ul><li>Factors that affect the numbers of tourists visiting the UK </li></ul><ul><li>Things have been changing in the UK </li></ul><ul><li>economy for the past 12 months and people </li></ul><ul><li>have also been affected by the bad weather </li></ul><ul><li>conditions. For example... </li></ul>
  6. 6. The summers of 2007 and 2008. <ul><li>What do you remember about these summers? </li></ul><ul><li>These set of summers were extremely wet and </li></ul><ul><li>it could possibly have had a negative impact on </li></ul><ul><li>tourism, especially on UK coastal resorts, in </li></ul><ul><li>summer 2009. </li></ul><ul><li>Why do you think this is? </li></ul><ul><li>People may wish to go to the Mediterranean. Why? </li></ul>
  7. 7. <ul><li>The financial state of tourists can also </li></ul><ul><li>depend on where they go on holiday, for </li></ul><ul><li>example the 2008/09 banking crisis in our </li></ul><ul><li>country. </li></ul><ul><li>Terrorism : </li></ul><ul><li>The graph shows the decline in tourists after the London bombings... </li></ul>
  8. 8. Overseas visitors to the UK – what influences them to come? CURRENCY Weak £, Strong $ UK is good value Strong £, Weak $ X UK expensive SECURITY Terrorist bomb attack e.g. 7/7 bombings X fearful No recent incident Peace of mind ECONOMIC ACTIVITY Expanding economy Happy to spend Rising unemployment X Afraid to spend MEDIA COVERAGE Good publicity about the UK Attracts Bad reports/tourist incidents X repels
  9. 9. Activity 1 – 10 minutes. <ul><li>Answer the following questions in full sentences </li></ul><ul><li>in your exercise book. </li></ul><ul><li>Explain how tourism in the UK can be affected by: </li></ul><ul><li>a). A weak £? </li></ul><ul><li>b) a terrorist attack in London, like on 7/7? </li></ul><ul><li>c). When there is more unemployment in the world? </li></ul><ul><li>d). When the UK is getting good global media coverage? </li></ul>
  10. 10. <ul><li>Why do people come to the UK as a tourist? </li></ul>
  11. 11. Where are the UK tourist areas? <ul><li>Surveys have shown that most overseas visitors spend 50% of their time in London. </li></ul><ul><li>What locations in London do you think are seen by almost all tourists to London? </li></ul><ul><li>Try and list as many as you can in 1 minute! </li></ul>
  12. 12. Trafalgar Square Piccadilly Circus Tower of London Houses of Parliament and Big Ben. The London Eye
  13. 13. There are other cities around the country... <ul><li>Many tourists from overseas visit cities such </li></ul><ul><li>as: </li></ul><ul><li>York </li></ul><ul><li>Edinburgh </li></ul><ul><li>Oxford </li></ul><ul><li>Cambridge </li></ul><ul><li>Stratford-upon-Avon </li></ul><ul><li>Windsor </li></ul>
  14. 14. Why are those cities so popular? <ul><li>The cities named are so popular due to </li></ul><ul><li>the city itself, some are close to coastal </li></ul><ul><li>locations, and the National Parks of </li></ul><ul><li>England, Scotland and Wales. </li></ul>
  15. 15. Coastal resorts UK. <ul><li>They are in decline, roughly 20% of UK holidays are taken there. </li></ul><ul><li>A beach is a must and if the sea is taking the beach away through longshore drift, the council will put in place groynes to stop this. </li></ul><ul><li>The most popular coastal resorts in the UK are in the south due to the better climate and the highest number of hours sunshine. </li></ul>
  16. 16. Brighton This is an example of a groyne, to prevent to sand being taken away through longshore drift.
  17. 17. National Parks in the UK. <ul><li>What examples are there of National </li></ul><ul><li>Parks in England, Scotland and Wales? </li></ul><ul><li>What is a National Park? </li></ul>
  18. 18. The Butler tourist resort cycle-life model. By the end of the lesson you will know what the Butler model is and be able to explain what it shows.
  19. 19. How did Blackpool go from hero to, almost, zero in 100 years?
  20. 20. So, what is the Butler Model?
  21. 21. <ul><li>The model has six stages to it. The sixth </li></ul><ul><li>stage has two options attached; decline </li></ul><ul><li>or rejuvenation. </li></ul><ul><li>So, what does each of the six parts </li></ul><ul><li>mean? </li></ul>
  22. 22. Exploration <ul><li>You initially get a small number of tourists attracted to something in particular, like beaches, attractive landscape, historical or cultural features. </li></ul><ul><li>The locals who live there have not yet developed many tourist facilities. </li></ul>
  23. 23. Involvement <ul><li>The local people in the area start to see the opportunities available and provide accommodation, food, transport, guides and other services that tourists may use. </li></ul>
  24. 24. Development <ul><li>Large companies will build hotels and leisure complex’s and advertise holiday packages. </li></ul><ul><li>Tourist numbers rise dramatically. </li></ul><ul><li>Job opportunities increase for locals which bring many advantages and disadvantages. </li></ul>
  25. 25. Consolidation <ul><li>Tourism is now a major part of the local economy, but possible at the expense of other developments to the location. </li></ul><ul><li>Numbers of visitors is much more steady and so employment has become more secure. </li></ul><ul><li>However, some hotels and other facilities are becoming degraded, so the type of customer goes downmarket. Rowdiness becomes an issue in the destination. </li></ul>
  26. 26. Stagnation <ul><li>The destination becomes unfashionable and so the number of visitors declines. </li></ul><ul><li>Businesses begin to change hands and often fall. </li></ul>
  27. 27. Decline or rejuvenation <ul><li>Declines: visitors begin to prefer other resorts. </li></ul><ul><li>Day trippers and weekenders become the main source of income. </li></ul><ul><li>Rejuvenation: attempts are made to modernise the resort and attract different people. </li></ul>
  28. 28. Activity 1 – The Butler Model. <ul><li>Copy out the Butler Model from the text book – Page 302. </li></ul><ul><li>Underneath make notes as to what each </li></ul><ul><li>of the six stages entail. </li></ul>
  29. 29. Activity 2 – The Living Time Graph. <ul><li>Each of you has been given a handout with a number of statements attached. </li></ul><ul><li>Your task is to decide where each of those </li></ul><ul><li>statements fits into the Butler Model. Write in. </li></ul><ul><li>You have 15 minutes to complete the task. </li></ul>
  30. 30. Activity 3: ICT Task <ul><li>Using the book (Page 303) and the internet, </li></ul><ul><li>A. To what extent has Blackpool’s development as a tourist resort followed the Butler model? </li></ul><ul><li>B. Produce a “tourism plan for Blackpool” poster. How can it attract more tourists in the future? </li></ul>
  31. 31. Plenary. <ul><li>Peer coaching. </li></ul><ul><li>EVERYONE! Write down one thing you </li></ul><ul><li>have learnt this lesson and write down on </li></ul><ul><li>thing you have not understood this lesson. </li></ul><ul><li>Now, lets see if we can help people to </li></ul><ul><li>understand what they do they get? </li></ul>