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5 BIG IDEAS TO
KEEP CONTROL
OF
INDIE TRANSMEDIA
PROJECTS
WHY AN INDIE
TRANSMEDIA
PROJECT?
The conservative reality of
mainstream entertainment
creatively stunts
transmedia projects.
‘Indie transmedia’
raises very provocative
questions about
entertainment and creativity.
Transmedia projects
can deliver
rich original experiences
using easily available tools.
The goal is to realise
a new aesthetic
from the construction of
a complex whole.
WORK ON INDIE
PROJECTS THAT
EXCITE YOU.
1
YOU CANNOT
CONTROL
EVERYTHING.
What do you want to
Keep Control of?
Vision・key decisions on story.
Creative process・development.
Intellectual Property Rights.
Channels・platforms・media mix.
What are you trying to
Achieve with your project?
Is it an experiment?
Will you create valuable IP?
Do you aim for social awareness?
Will it establish your company?
Somethi...
Be Prepared to
Share Strategically!
DECIDE WHAT
YOU NEED TO
CONTROL.
2
KNOW WHAT
PROJECT SUCCESS
MEANS.
Establishes your property.
Establishes your authorship.
Shows what you can do.
Increases value to sources of finance.
Attr...
Describe your
Project Vision.
Intentions. Goals. Strategy.
DESCRIBE &
COMMUNICATE YOUR
VISION.
3
SALIGIA-7
TRANSMEDIA SCI-FI THRILLER
SALIGIA-7
TRANSMEDIA SCI-FI THRILLER
IMMERSIVE LOCATIVE THEATRE
PERVASIVE STORY & GAME EVENTS
SOCIAL MEDIA NARRATIVES - WE...
STORYTELLING
+ GAMEPLAY
+ LIVE - SPECTACLE
+ SOCIAL - DIGITAL
WHAT’S THE PLAN?
2011 201720142012 2013 2015 2016
ZA#
2018 2019 2020
PILOT
R&D +
PLAYTESTING
NOVELS. E-BOOKS.
GRAPHIC NOVE...
2011 201720142012 2013 2015 2016
ZA#
2018 2019 2020
WHAT WILL IT TAKE?
PILOT
DEVELOP YOUR
READINESS.
Adopt an
Instalment Approach.
Story episodes. Game levels.
Instalment-based design is a
Practical Solution to complexity.
Each instalment is fundable.
You only know so much.
Your th...
ZOMBIE ALARM #1
TRANSMEDIA PILOT
RESEARCH AND DEVELOPMENT
STORY
Teenagers in Amsterdam who display
symptoms of an unknown illness.
3 NARRATIVES
Self-styled zombie hunters intent
on finding out what’s going on.
3 NARRATIVES
Reactions of society to the
threat of a zombie outbreak.
3 NARRATIVES
print
news
News stories
get confused between
fiction and reality
broadcast
fictional current
affairs show
the story of
2 o...
www.youtube.com/watch?v=m5Tqm3mewnM
BREAK DOWN YOUR
PROJECT INTO
INSTALMENTS.
4
WORK TOWARDS
CREATIVE CLARITY.
Clarity of form cannot be
achieved until there is first
clarity in the designer’s
mind and actions.
architect Christopher ...
XDWEXPERIENCE DESIGN for game- and story- WORLDS
TRANSMEDIA STORYTELLING
+ EXPERIENCE DESIGN
EXPERIENCE DESIGN.
Audiences create meaning
TRANSMEDIA STRUCTURE.
TRANSMEDIA ARCHITECTURE.
EXPERIENCE DESIGN.
Time / Duration
Interactivity
Intensity
Breadth / Consistency
Sensorial
Cognitive Triggers
Significance...
EXPERIENCE DESIGN.
TRANSMEDIA STRUCTURE.
Game design & Gameplay
Narrative & Story structure
Interaction design
Theatre & P...
EXPERIENCE DESIGN.
TRANSMEDIA STRUCTURE.
TRANSMEDIA ARCHITECTURE.
Timing, Pacing, Phasing
Choice of media, Sequencing
DEFINE YOUR
LONG TERM
CREATIVE FOCUS.
5
1 2
3 4
BE
EXCITED.
SELECTIVE
CONTROL.
COMMUNICATE
YOUR VISION.
BE
PRACTICAL.
5 YOUR
CREATIVE FOCUS.
Thank You
@IANGINN TWITTER
Cover Image
CTrey Ratcliff
via Compflight
Icons
from The Noun Project
Book: Piotrek Chuchla
The...
C
THIS DECK SUPPORTED IAN’S PRESENTATION DURING COLOMBIA 3.0 IN BOGOTÁ, WHERE HE SPOKE TO AN
AUDIENCE OF 1100 DELEGATES, P...
IAN GINN IS A EUROPEAN CONSULTANT, TRANSMEDIA STORY ARCHITECT AND
EXPERIENCE DESIGNER. CONSULTING ENGAGEMENTS CURRENTLY IN...
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EXPERIENCE DESIGN. Audiences create meaning 5 Big Ideas to Keep Control of Indie Transmedia Projects

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EXPERIENCE DESIGN.
Audiences create meaning
TRANSMEDIA STRUCTURE.
TRANSMEDIA ARCHITECTURE.

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