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THE NEW MODEL FOR
ENTREPRENEURSHIP
IN URBAN AMERICA
100 Urban Entrepreneurs Inc. is a registered 501(c)(3) nonprofit organ...
The number of young urban Americans who
want to start their own business has never been
higher — yet their access to capit...
100 Urban Entrepreneurs has created a unique
model to empower these young people — a
program we’ve designed to be approach...
100UE GOALS
AND OBJECTIVES
100UE will ensure that every young person (age 18 to 35)
in urban communities across the countr...
100UE’S UNIQUE
APPROACH
Access to information, capital and professional networks is
the main obstacle blocking urban youth...
100UE’S Programs
100UE Live 60-Second Business-Pitch Events
 One-, two- or three-day events designed to maximize community...
100UE live EVENTS
Targeted to first-time entrepreneurs whose companies are either at the idea stage
or have been in busine...
PITCH-EVENT MULTIPLIER EFFECT
For every pitch winner, 100UE reachES more than 35,000 People.                       PLUS: A...
STARTUP PROGRAM
Ten steps to go from idea to viable business (see right).

Each step is taught by an expert in that partic...
STARTUP
MENTORING
All 100UE recipients are individually paired with a mentor
 to help guide them through the program.

100...
DOCUMENTING
ENTREPRENEURS’
JOURNEYS
All 100UE-funded entrepreneurs are contractually responsible for documenting
their sta...
Urban Entrepreneurship Stages
and Development
 Without a ready network of “friends-and-family” investors or other capital ...
GEOGRAPHIC
REACH: 100UE
TARGET CITIES
100UE’s nationwide plan has a targeted local impact designed
to reach the greatest c...
100UE Demographics
NUMBER OF 100UE FUNDEES WHO ARE BASED IN . . .                               # Company Founders        ...
OPERATIONAL NEEDS
Use of proceeds:
 Funding for 100 entrepreneurs
 Incubator programs
 Tour events and travel
 Meetups
 Vi...
New York

                                                         Detroit
                                              C...
CONTACT
 100UrbanEntrepreneurs.org
 Deborah Cotter
 (877) 968-1003
 deborah@100UE.org
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100 Urban Entrepreneurs

100 Urban Entrepreneurs

  1. 1. THE NEW MODEL FOR ENTREPRENEURSHIP IN URBAN AMERICA 100 Urban Entrepreneurs Inc. is a registered 501(c)(3) nonprofit organization.
  2. 2. The number of young urban Americans who want to start their own business has never been higher — yet their access to capital, education and even basic startup information remains limited. What is the best way to address this problem, thereby creating jobs and increasing wealth in urban America?
  3. 3. 100 Urban Entrepreneurs has created a unique model to empower these young people — a program we’ve designed to be approachable, transparent and success-driven. More than 50 entrepreneurs have participated so far, reaching thousands of others in the process, and our program is now sufficiently scalable to offer access to entire communities — for whom entrepreneurship is the leading solution to creating jobs and wealth.
  4. 4. 100UE GOALS AND OBJECTIVES 100UE will ensure that every young person (age 18 to 35) in urban communities across the country has access to and understands the essentials of starting a business. 100UE will annually fund and mentor 100 urban entrepreneurs as part of this initiative to serve as its leaders. 100UE will thereby empower urban communities by developing a new generation of leaders, creating jobs and increasing wealth.
  5. 5. 100UE’S UNIQUE APPROACH Access to information, capital and professional networks is the main obstacle blocking urban youth from successfully starting businesses. 100UE removes this obstacle by making the startup process transparent to this audience for the first time. Pitching: See how entrepreneurs communicate business ideas to investors. Selection: See which entrepreneurs and companies get funded, and why. Funding: See how entrepreneurs raise and spend money when starting a company. L aunch: See the steps required to turn an idea into a viable business.
  6. 6. 100UE’S Programs 100UE Live 60-Second Business-Pitch Events One-, two- or three-day events designed to maximize community outreach. Held regularly in urban communities across the country. They provide firsthand insight into the pitching and selection processes. Startup Program Awards $10,000 grants to entrepreneurs whose pitches are deemed the most successful. 100UE Funding Recipient Also consists of an eight-week business-mentoring program. Charlie Fyffe Provides insight into when financing is forthcoming, and why. Charlie’s Brownies, Los Angeles “My passion for baking, coupled with my business Startup Mentoring experience, has put me in a perfect position.” One-on-one guidance for funding recipients. Charlie’s Brownies is a gourmet-brownie retailer and Matches entrepreneurs with successful businesspeople by industry, catering service that operates locally in West Los geography and need. Angeles, California. It uses no preservatives or artificial flavors — just natural ingredients and home-baked love. Documenting Entrepreneurs’ Journeys Before moving to Los Angeles, Charlie’s Brownies gained prominence in the Bay Area as a student initiative at the Follows all 100 entrepreneurs (during the eight-week program, University of California, Berkeley, where it supplied baked business launch and beyond). goods to the Tully’s Coffee shop on campus. It currently Provides insight into the process of actually launching a business. supplies coffee shops and caters events throughout the greater Los Angeles area.
  7. 7. 100UE live EVENTS Targeted to first-time entrepreneurs whose companies are either at the idea stage or have been in business for less than one year. Open to businesses in any industry. Entrepreneurs submit their business ideas in advance via a detailed questionnaire at the 100UE Web site (submitting a formal business plan is not mandatory). They’re judged based on the overall business idea, the individual’s command of his or her material and the quality of the pitch. Two-round format: Round 1: 60-second prepared pitch covering the overall business. Round 2: 30-second pitch addressing the judges’ feedback from Round 1. Other pitch-event activities include small-business training, financial-literacy Previous pitch-event partners: education, advice from successful entrepreneurs and networking sessions. W hite House Urban Entrepreneurship Summits The National Urban League Annual Conference Black Enterprise Annual Entrepreneurs Conference + Expo HBCUs: Howard University, Florida AM University
  8. 8. PITCH-EVENT MULTIPLIER EFFECT For every pitch winner, 100UE reachES more than 35,000 People. PLUS: All recipients amplify their message by documenting their journey: Blogging 1 Social 25,000+ 10,000+ 500+ 150+ 10+ PITCH- Media Social-Media Media Audience PITCH PITCH-event event hits views Members submissions Finalists winner PR AND media outreach This helps illustrate why complete transparency is the key to educating the entire community of urban entrepreneurs nationwide. MESSAGE MULTIPLIED by a factor of 100
  9. 9. STARTUP PROGRAM Ten steps to go from idea to viable business (see right). Each step is taught by an expert in that particular discipline. Program is online, on conference calls, in live meetings; THE 10 STEPS THROUGH WHICH 100UE TAKES switching to live incubator format. ENTREPRENEURS FROM IDEA TO VIABLE BUSINESS Ideas Identity Created and developed by 100UE’s founders, all of whom Market Research are successful entrepreneurs. Business Etiquette Finance, Legal Office Technology, Vendors Partners Supplier Diversity Minority Certification Marketing Sales Distribution Team Funding
  10. 10. STARTUP MENTORING All 100UE recipients are individually paired with a mentor to help guide them through the program. 100UE recruits mentors who have a specialty in each step of the program to deliver their expertise to the entire group. SOME OF 100UE’S INDUSTRY MENTORS We also recruit industry experts to provide additional Michael “Blue” Williams, music-industry manager: marketing, management and public outreach insights to funding recipients whose businesses are in Aerial Ellis, founder of Urbane Imagery: PR those industries. Michael Seibel, founder and CEO, Justin.tv: new media and broadcast technology Rachel Rodgers, founder of the Rachel Rodgers Law Office: small-business law A ngela Benton, CEO of Black Web Media: technology and new media W illiam T. Rolack Sr., director at Adecco Group North America: marketplace diversity and inclusion
  11. 11. DOCUMENTING ENTREPRENEURS’ JOURNEYS All 100UE-funded entrepreneurs are contractually responsible for documenting their startup journey via: Online video Blog posts 100UE Funding Recipient Social media Lameka Weeks Press Height Goddess, Dallas O ther media outlets “Through fashion, I inspire women to love their height, and spread that confidence to others.” This documentation takes place on: Height Goddess, based in Dallas, offers stylish clothing 100UE platforms for tall women. It’s designed with height in mind — fit for the tall frame, yet still stylish. Historically, tall women Recipients’ personal and business platforms in search of flattering clothes have been subjected to Partner platforms constant disappointment, ending up with a wardrobe Platforms of third-party media outlets that just isn’t long enough, age-appropriate or flattering. Height Goddess, operating strictly online and in boutiques, hopes to inspire tall women to embrace their uniqueness and spread that same confidence to others.
  12. 12. Urban Entrepreneurship Stages and Development Without a ready network of “friends-and-family” investors or other capital sources, urban entrepreneurs are often at a distinct disadvantage during the crucial early days of their startup. 100UE supports urban entrepreneurs at this stage. 100UE then prepares entrepreneurs to take their business through the development cycle by introducing them to those capable of providing the next level of funding; we are therefore forming significant relationships with higher-tier funding sources. Funding timeline for urban entrepreneurs AMOUNT Free $10K $25K–$75K $50K–$250K $250K–$500K Millions Millions STAGE Idea Seed Funding Proof of Concept Cashflow Growth Expansion Capital Markets 100 URBAN SOURCE Angel Investor Bank Venture Capital Private Equity Investment Bank ENTREPRENEURS Most business ideas fail due to a lack of seed funding the urban Community Participation of 1% of VC $ goes to African-Americans
  13. 13. GEOGRAPHIC REACH: 100UE TARGET CITIES 100UE’s nationwide plan has a targeted local impact designed to reach the greatest concentration of African-Americans, Latinos and other minorities in underserved communities. Potential Incubator Cities Our city-specific incubators will consist of a physical location, Atlanta Los Angeles 100UE program implementation and operational partnerships. We’ve selected these cities based on demographics, location 100UE Empowerment Cities and their high rate of entrepreneurship. Chicago Detroit Houston Miami New Orleans New York 100UE will host events and programs, and conduct other Tallahassee Washington, D.C. outreach, in additional markets based on need and partnerships formed.
  14. 14. 100UE Demographics NUMBER OF 100UE FUNDEES WHO ARE BASED IN . . . # Company Founders Race/Ethnicity/Nationality OF FOUNDERS Atlanta 17 81% Tallahassee, Fl New York 10% 5% 5% Birmingham, Al African-American African-American/Caucasian Ethiopian Bahamian Los Angeles INDUSTRY Chicago Technology/Online 8 Dallas Professional Services Fashion/Apparel Detroit Food/Culinary Cosmetics/Beauty Raleigh, NC 3 Marketing/PR/Consulting San Francisco Packaged Goods Education Springfield, Ma Physical Fitness/Health 1  2  3 1 2 3 4 5 6 1 2 3 4 5 age YEARS IN BUSINESS FIRST-TIME COLLEGE gender of 8 76% BUSINESS DEGREE principals 22% 18% 4 NO NO 24 17 19% 78% 82% MALE FEMALE 2 YES YES 5% 20-25  26-30  31-35 OVER 35 0–1 years 1–2 years 2+ years * Rounded percentages may not add up to 100%.
  15. 15. OPERATIONAL NEEDS Use of proceeds: Funding for 100 entrepreneurs Incubator programs Tour events and travel Meetups Video pitch booth Content creation and documentation of entrepreneurs’ journeys Research Staffing and operations
  16. 16. New York Detroit Chicago Washington, D.C. Incubator City Los Angeles Incubator City Atlanta New Houston Orleans Tallahassee Miami In order to extend our programs to 100 urban entrepreneurs each year — and reach thousands of others in the process — 100UE is seeking to raise $4 million annually for our foundation. This funding will be allocated across A NETWORK OF core cities, creating a national movement with strong local impact.
  17. 17. CONTACT 100UrbanEntrepreneurs.org Deborah Cotter (877) 968-1003 deborah@100UE.org
  • VictoriaServetnyk

    Apr. 5, 2016
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    Mar. 11, 2014
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    Mar. 21, 2013

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