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Basics of Facebook Marketing


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Highlights of the Basics of Facebook Marketing 4 Reports in 1. Learn how to use your personal profile, business page, groups, and advertising to market your business on Facebook. Slides include suggested post types to help you get started. Link to full report and additional training at the end.
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Basics of Facebook Marketing

  1. 1. Basics of Facebook Marketing Profiles, Groups, Pages & Advertising
  2. 2. Personal Profiles
  3. 3. Showcase Your Lifestyle
  4. 4. You in Action
  5. 5. Post Ideas: ● Celebrate your successes ● Congratulate team members ● Videos or photos of you in your office space or work area ● Cross-posts from your Facebook Business Page Important: Facebook Terms of Service prohibit using a personal profile for business. Keep that in mind as you craft your business related posts.
  6. 6. Take it easy on the advertising. Your friends aren’t necessarily your target market.
  7. 7. Business Pages
  8. 8. Build Relationships
  9. 9. 48% of Facebook’s 1.3 billion users log on every day.
  10. 10. You need a Facebook Business Page.
  11. 11. Help your fans get to know you.
  12. 12. Post Ideas: ● How-to videos and articles ● Funny memes and videos ● Product updates ● Special offers ● Snapshots into your life ● Awards and news about your company and products Important: Don’t rely on ads as posts. Help your followers develop a relationship with you and your brand.
  13. 13. Include a Call to Action. Make sure your Facebook Page followers can easily subscribe to your emails. Use the option to add a “Sign Up” or “Subscribe” button.
  14. 14. Groups
  15. 15. Feed Your Customers
  16. 16. Participate in Facebook Groups related to your business
  17. 17. Post Ideas: ● Answer questions related to your product, company, or industry ● Get feedback on your website, marketing, or upcoming product Launch ● When allowed: post ads, offers, and links to your website Important: Follow group rules. Do not spam with advertising.
  18. 18. Create a Facebook Group for your customers
  19. 19. Post Ideas: ● Loyal customer offers ● Product reviews ● Product how-tos ● One-on-one access to you or your support team ● Member-only deals Important: Go beyond what you do on your Business Page. Make this a special place for your customers.
  20. 20. Advertising
  21. 21. Find New Customers
  22. 22. Target Your Ideal Customer
  23. 23. success comes from careful ad planning
  24. 24. Set a Goal Are you advertising to sell a product, get likes on your Facebook Business Page, or to drive traffic to your website?
  25. 25. Select a demographic Define your target audience by interests, age, income, and more. By Phancy Physicist (Own work) [CC BY-SA 3.0 (], via Wikimedia Commons
  26. 26. Use Images Image-based ads are more effective than text-based ads.
  27. 27. Set a Call to Action Directly ask the potential customer to buy, like, or visit based on the goal you set for the advertising campaign. Nick Youngson - link to -
  28. 28. Ready for more?
  29. 29. Get the Full Report Basics of Facebook Marketing - 4 Reports in 1
  30. 30. Take Diego Davila’s Udemy Course The Complete Facebook Marketing 2017
  31. 31.
  32. 32. Credits & Contact Credits: All images public domain unless attribution given with image. If you believe your image has been used improperly, please contact us at Contact for more information about how AJG Consulting LLC can help you with your communication efforts: Amy Jo Garner, CLXO 405-601-2662 Social Media