Slides Digital Now webinar 25 juni

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Slides Digital Now webinar 25 juni

  1. 1. Webinars over digital marketing#dgtlnow13#dgtlnow13Webinar 3: Advertisers as MediaCompanies
  2. 2. 16:00 Welkom en introductie16:15 Advertisers as Media Companies - Jeroen de Bakker16:45 Break16.50 Cannes Lions 201317:20 Wrap UpAGENDA#dgtlnow13#dgtlnow13@jorisheuk#dgtlnow13
  3. 3. Moderatoren#dgtlnow13#dgtlnow13#dgtlnow13Babs van GisbergenMobile
  4. 4. Fuel BandNike
  5. 5. #dgtlnow13#dgtlnow13
  6. 6. The MediaMarshall McLuhan
  7. 7. Advertisers asMedia Companies#dgtlnow13#dgtlnow13
  8. 8. Ik ben JeroenHallo,ik ben Jeroen@jeroedeb
  9. 9. Ik ben JeroenHallo,ik ben Jeroen“Advertisers as media companies”
  10. 10. Ik ben Jeroen“We’re not in the business ofkeeping the media companiesalive”
  11. 11. Ik ben Jeroen“We’re not in the business ofkeeping the media companiesalive”“We’re in the business ofconnecting with consumers”- Trevor Edwards
  12. 12. Ik ben Jeroen“To be entertained,informed orprovided utility”
  13. 13. Pre-digital Post-digitalInterruptie ParticipatieImago manipulatie Waarde creatieDingen zeggen tegenconsumentenDingen doen voorconsumentenNiet tastbare waarden Tastbare waardenPerceptie Gedraghttp://www.slideshare.net/garethk/the-brief-in-the-post-digital-age
  14. 14. “Solve a need, share an interestor passion and/or connect mewith the people I care about...”- Contagious Magazine
  15. 15. Ik ben Jeroen“Generous ideasare bigger thanbig ideas”
  16. 16. Bron: blog Wolff Olins
  17. 17. Tenslotte...1. Koppeling met de ‘business’2. Zorg voor ‘unfair advantage’3. Begin vooral klein
  18. 18. Ik ben JeroenBedanktvoor deaandachtjeroen@lab1111.com
  19. 19. BREAKWebinars over digital marketing#dgtlnow13#dgtlnow13
  20. 20. #dgtlnow13#dgtlnow13Cannes Lions
  21. 21. Heineken international N.VWieden+Kennedy AmsterdamHeineken’s Legendary JourneyCreative Effectiveness
  22. 22. Funeral Insurance Company DELAOgilvy & Mather AmsterdamWhy wait until it’s too late?Promo & Activation Lion
  23. 23. AmstelDDB & Tribal AmsterdamAmstel Trophy CanPromo & Activation Lion
  24. 24. Metropole OrkestHAVAS Worldwide AmsterdamMetropole TweetphonyPromo & Activation Lion
  25. 25. Philips Lifestyle EntertainmentDDB & Tribal AmsterdamThe Sound of CreationCyber Lion
  26. 26. KLM Royal Dutch AirlinesDDB & Tribal AmsterdamKLM SpaceCyber Lion
  27. 27. Wat is uw favoriete case?POLL 1• Heineken• DELA• Amstel• Metropole Orkest• Philips• KLM
  28. 28. Wrap Up#dgtlnow13#dgtlnow13
  29. 29. #dgtlnow13#dgtlnow13
  30. 30. Challenge and/or Contact me@jorisheukjoris@makerstreet.nl@jorisheuk
  31. 31. Senior Marketing Professionals (SMP)•5 PE punten voor het volgen van alle vier de sessies.•1 PE punten per losse sessie

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