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Getting started in internet marketing and sales by jason weaver of idaho web marketing meetup

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Getting started in internet marketing and sales by jason weaver of idaho web marketing meetup

  1. 1. GETTING STARTED ININTERNET MARKETING /SALES goo.gl/grU1F -By Jason Weaver Organizer of the Idaho WebMarketing Meetup www.IWMM.org
  2. 2. About Me
  3. 3. About me – eRexburg.com
  4. 4. About me - OpenBook.net
  5. 5. About me - OpenBook.net
  6. 6. About me - OpenBook.net
  7. 7. About me -MonkeyBarStorage.com 4 years of Internet marketing experience
  8. 8. About Idaho Web MarketingMeetup Started in 2010 Now 150+ Members
  9. 9. About Idaho Web MarketingMeetupEducation / Agency / Give Back Monthly Meetings (In Person, Live Stream & Recording Database) Yearly Internet Safety & Security Event Online Discussion Board Informative Blog Client Work Internships
  10. 10. History
  11. 11. Quality / Relevance / Trust“Google exists to provide the world’s best Internetsearch experience. Google accomplishes this formillions of users daily by delivering a powerful, fast, andeasy way to find the most relevant informationavailable…” -Google
  12. 12. • Quality• Trust• Relevant
  13. 13. Custom Search
  14. 14. Be On Page 1 v
  15. 15. Internet Markers
  16. 16. Derek Ostler  Got training on job spending other peoples money  Picks up side clients  Goes to local meetups  Goes to national conferences  Takes people to lunch  Job shadows  Got BS BYU-I Business/Marketing  Became Google certified  Only works Mon - Thur
  17. 17. Derek Ostler
  18. 18. What Will They Pay YouStarting  Locally - $21 - $30K  Nationally - $35 - $40k  Derek – Writes his own check
  19. 19. Top 6 Skills to Learn & 4 BestPractices  SEO  On Site Optimization  PPC - Keyword Mapping  Conversion  Tests Everything Optimization  Track Everything -  Web Coding KPI’s  Social Media  Be Unique & Targeted in Other Words Become Awesome
  20. 20. BecomeAwesome
  21. 21. Get More Online BusinessThere is only 2 ways to get more business online1. Get in front of more people2. Or catch more already seeing youBecome Awesome + Get in Front of Your Target= Success Online
  22. 22. Pest Control – Awesome?
  23. 23. Pest Control – 24% ConversionRate
  24. 24. Awesome Landing Pages
  25. 25. Get More Eyes
  26. 26. Channels / Platforms / Mediums  SEO  PPC  Social Media  Ebay  Affiliate  Partnerships  …
  27. 27. Alternative – Do SomethingCrazy
  28. 28. Alternative – Do SomethingCrazy
  29. 29. Understand Online Customers Keyword Tool: adwords.google.com/o/KeywordTool Research Tools: servicebusinesssem.com/do-you-need- to-do-online-research-for-your-brand
  30. 30. On Site Optimization  Perfect Optimization seomoz.org/blog/perfecti ng-keyword-targeting-on- page-optimization  Free 45 Day Trial seomoz.org/partners/idah owebmarketingmtp
  31. 31. Track Everything
  32. 32. Track Everything & Focus onKPI’s servicebusinesssem.com/what-is-the-value-of- a-direct-mailer-vs-website-leads
  33. 33. Track Everything & Focus onKPI’s Web traffic – Google Analytics Unique Visitors Web form submissions – Google Analytics Goal Tracking Phone calls – Call Rail / Google Analytics Spend on advertising – You or your tools Direct emails – You Value of a sale – You
  34. 34. A/B Testing
  35. 35. A/B Testing Free Google Analytics Content Experiments analytics.blogspot.com/2012/06/helping-to- create-better-websites.html Visual Website Optimizer visualwebsiteoptimizer.com
  36. 36. Education
  37. 37. Certification All Available Tests: google.starttest.com/ 2 Tests For Free: google.com/intl/en/ads/engage/
  38. 38. Jobs & Internships inbound.org/jobs iwmm.org/internships seomoz.org/article/recommended sempo.org/?page=jobs
  39. 39. Who to Follow - All Things SEO seomoz.org/blog seomoz.org/moztop10 seomoz.org/blog/category/whiteboard-Friday seomoz.org/beginners-guide-to-seo seomoz.org/partners/idahowebmarketingmtp
  40. 40. Who to Follow - All Things PPC &More
  41. 41. Who to Follow – Local Help iwmm.org/learn-internet-marketing meetup.com/idaho-web-marketing iwmm.org/blog
  42. 42. Questions

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