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Arany László - Új üzleti modellek és a platform gazdaság jó példái


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Az előadás az IVSZ 2018-as MENTA konferenciáján hangzott el 2018. szeptember 13-án.

A közösségi gazdaság új üzleti modelljeire épülő vállalatok a legtöbb iparágban már jelen vannak, felbukkanásuk gyors és gyökeres piaci átrendeződést eredményezett. Az igazán sikeres platform economy cégek nemcsak a kereslet és kínálat minden fél számára hatékony összehangolásáról gondoskodnak, hanem az értékteremtés magasabb szintjein is hatással van tevékenységük. Arany László a mobilitási piac egyik sikertörténetén keresztül mutatja be, milyen stratégiák mentén változtathat meg iparági normákat egy platform vállalat.

előadó: Arany László (managing director, Flixbus)

Published in: Technology
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Arany László - Új üzleti modellek és a platform gazdaság jó példái

  1. 1. 0 New business models and the good examples of the platform economy László Arany, managing director (FlixBus)
  2. 2. 1 Reflecting on personal experiences in digital transformation and platform businesses Strategy Consultant Managing Director Freelance Consultant Digital Transformation Strategy Managing Director Managing Director Digital transformation of large companies Platform businesses
  3. 3. 2 Aggregators and marketplaces are asset-light, but cannot control the entire customer experience Marketplace Aggregator Provide convenient way of comparing products/services Ratings and reviews reflect and pledge quality and reliability Marketplaces offer convenient ordering and secure payment Can control/own only a small part of the customer journey Can only partly increase efficiency of the supply side Do not have control of the supply side Asset-light and easy to scale
  4. 4. 3 Incumbent players have large customer base and capital, but slow and afraid of transformation “Innovate or die”: the average age of an S&P 500 company decreased to less than 20 years from 60 years in the 1950s Clients of Large customer base Own and control the entire customer journey Have sufficient capital (or can easily raise it) for innovation Asset intensive, not easily scalable Legacy IT systems hinder digital transformation and efficient use of customer data Internal politics and corporate culture reluctant to change/transform Afraid of putting current revenue streams at risk with new digital offerings
  5. 5. 4 Asset-light ecosystems can quickly grow and innovate, while having control over the entire customer experience and optimizing supply Own and control the entire customer journey Asset-light and easy to scale Can control and optimize the supply side Ensured quality, convenient ordering and secure payment Can increase efficiency of the supply side
  6. 6. 5 „Best from both worlds" – creation of unique business model Network planning and price management Marketing, PR and quality management Sale & service Operations + Buspartner
  7. 7. 6 Providing high quality throughout the whole customer journey FlixBus – new way of mobility, new travel experience • Free Wi-Fi Brand consistency – you know what to expect in Paris, London, Rome, Berlin, Vienna and Bucharest „Available – at any time and anywhere!“ • Booking over mobile application • Dynamic prices on airline level • GPS-Livetracking and real-time information • Google Maps integration Best offer for the best price • Plug-ins next to the seat • More legroom • Free luggage • Toilet on board • Flexible rebooking • Green and sustainable travelling • Possibility of CO² compensation
  8. 8. 7 Prague Flix offices International connections Domestic networks Beginning (2013-2015) Summer 2017 Paris Berlin Munich Milan Zagreb Stockholm Amsterdam Bukarest From startup to Europe’s largest bus network Budapest Aarhus Madrid Warsaw
  9. 9. 8 From startup to Europe’s largest bus network 300.000+ Daily connections 40Mio 2000+ Destinations European countries 28 Employees 1200+ Satisfied passengers (2017) 1700+ FlixBuses