Personal Information
Organization / Workplace
Lexington, MA United States
Website
www.itsma.com
About
For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B services marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.
Tags
thought leadership
abm
services marketing
engagement & advocacy
executive engagement
executive programs
budget trends and directions
sales & field enablement
b2b
b2b marketing
communications
content
marketing operations and culture
content & communications
buyer behavior
thought leadership selling
itsma
social media
marketing
buyer research
demand generation and lead management
and advertising
client experience management
account based marketing
lead generation
sales enablement
marketing measurement
account-based marketing
marketing strategy and planning
customer buying behavior
strategy & planning
b2b marketers
marketing operations
buyer personas
budget allocations
b2b buyer journey
help buyers buy
b2b social buyer
deloitte
benchmarking study
interactive onlinedigital marketing
relationship marketing
research
covid-19
buyer insight
sales and field enablement
content marketing
how buyers consume information
agile
survey
b2b marketing trends
b2b marketing budgets
marketing budget
personalization
marketing metrics
marketing performance
dell
aligning sales and marketing
thought leadership marketing
driving business with thought leadership
developing new markets
marketing with social media
generating and nurturing leads
enabling sales channels
building client loyalty and trust
marketing association
marketing excellence awards
ibm
cisco
microsoft
globalization and outsourcing
marketing benchmarks
increasing marketings role and status in the organ
client loyalty management
councils
loyalty programs
sales and marketing collaborationalignment
solutions marketing
reference management
market analysis and segmentation
it executives
pandemic
how executives engagement
b2b executives
buying priorities
marketing budget allocations
content management
one-to-many abm
one-to-few abm
analytics & measurement
transforming marketing
talent management
customer experience
marketing leadership
c-suite engagement
market analysis
content and communications
engagement and advocacy
insight-led marketing
big data
amdocs
oracle
sap
digital
buying behavior
aligning marketing
agility
sales
abm lite
strategic abm
programmatic abm
scaling
marketing survey
marketing priorities
marketing staffing
online marketing
digital marketing
marketing budgets
increasing marketing's role and status in the orga
marketing measurement and metrics
marketing budgets and metrics
budget allocation and trends
using offline activity to personalize the experien
b2i
improve relevance and personalization
5 rings of buying insight
buyer behaviors
preferences
demographic information
relevance
budget trends
services marketing trends
budget study
2014
digital engagement
lead nurturing
differentiation
metrics
return on investment
sales and marketing collaboration
sales and marketing alignment
roi
ss_infographics
how to write a value proposition
value proposition
sales support
b2b selling
marketing sales alignment
solution council
advertising
solutions marketer
b2b solutions
marketing technology
marketing automation
demand gen
demand generation
brand study
marketing strategy
brand strategy
it solutions
brand building
it professional services
brand research
services marketing profession
trends
2013
bt
docusign
infosys
optum
capgemini
net promoter score
customer relationship
chief customer officer
customer loyalty
customer engagement
customer satisfaction
customer loyalty index
customer advocacy
marketing skills
marketing transformation
marketing-driven
marketing organization
marketing technologist
strategic marketing organization
lead management
technology sales
marketing and sales alignment
hcl america
hp
cognizant
hds
fujitsu
business-to-business
social buyer
interactive online|digital marketing
focus report
annual research
it marketing
managing marketing
unique considerations of marketing business servic
delivering customer value through marketing
marketing planning process
project management in marketing
media
social
leadership
priorities
lifecycle management
product and portfolio management
offer development
account planning and research
briefing
solutions
interactive online digital marketing
demand and lead generation
voice of the stakeholder
and positioning
reputation
brand
communications and advertising
See more
Presentations
(15)
See all
Infographics
(3)
Presentations
(15)
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Infographics
(3)
Personal Information
Organization / Workplace
Lexington, MA United States
Website
www.itsma.com
About
For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B services marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.
Tags
thought leadership
abm
services marketing
engagement & advocacy
executive engagement
executive programs
budget trends and directions
sales & field enablement
b2b
b2b marketing
communications
content
marketing operations and culture
content & communications
buyer behavior
thought leadership selling
itsma
social media
marketing
buyer research
demand generation and lead management
and advertising
client experience management
account based marketing
lead generation
sales enablement
marketing measurement
account-based marketing
marketing strategy and planning
customer buying behavior
strategy & planning
b2b marketers
marketing operations
buyer personas
budget allocations
b2b buyer journey
help buyers buy
b2b social buyer
deloitte
benchmarking study
interactive onlinedigital marketing
relationship marketing
research
covid-19
buyer insight
sales and field enablement
content marketing
how buyers consume information
agile
survey
b2b marketing trends
b2b marketing budgets
marketing budget
personalization
marketing metrics
marketing performance
dell
aligning sales and marketing
thought leadership marketing
driving business with thought leadership
developing new markets
marketing with social media
generating and nurturing leads
enabling sales channels
building client loyalty and trust
marketing association
marketing excellence awards
ibm
cisco
microsoft
globalization and outsourcing
marketing benchmarks
increasing marketings role and status in the organ
client loyalty management
councils
loyalty programs
sales and marketing collaborationalignment
solutions marketing
reference management
market analysis and segmentation
it executives
pandemic
how executives engagement
b2b executives
buying priorities
marketing budget allocations
content management
one-to-many abm
one-to-few abm
analytics & measurement
transforming marketing
talent management
customer experience
marketing leadership
c-suite engagement
market analysis
content and communications
engagement and advocacy
insight-led marketing
big data
amdocs
oracle
sap
digital
buying behavior
aligning marketing
agility
sales
abm lite
strategic abm
programmatic abm
scaling
marketing survey
marketing priorities
marketing staffing
online marketing
digital marketing
marketing budgets
increasing marketing's role and status in the orga
marketing measurement and metrics
marketing budgets and metrics
budget allocation and trends
using offline activity to personalize the experien
b2i
improve relevance and personalization
5 rings of buying insight
buyer behaviors
preferences
demographic information
relevance
budget trends
services marketing trends
budget study
2014
digital engagement
lead nurturing
differentiation
metrics
return on investment
sales and marketing collaboration
sales and marketing alignment
roi
ss_infographics
how to write a value proposition
value proposition
sales support
b2b selling
marketing sales alignment
solution council
advertising
solutions marketer
b2b solutions
marketing technology
marketing automation
demand gen
demand generation
brand study
marketing strategy
brand strategy
it solutions
brand building
it professional services
brand research
services marketing profession
trends
2013
bt
docusign
infosys
optum
capgemini
net promoter score
customer relationship
chief customer officer
customer loyalty
customer engagement
customer satisfaction
customer loyalty index
customer advocacy
marketing skills
marketing transformation
marketing-driven
marketing organization
marketing technologist
strategic marketing organization
lead management
technology sales
marketing and sales alignment
hcl america
hp
cognizant
hds
fujitsu
business-to-business
social buyer
interactive online|digital marketing
focus report
annual research
it marketing
managing marketing
unique considerations of marketing business servic
delivering customer value through marketing
marketing planning process
project management in marketing
media
social
leadership
priorities
lifecycle management
product and portfolio management
offer development
account planning and research
briefing
solutions
interactive online digital marketing
demand and lead generation
voice of the stakeholder
and positioning
reputation
brand
communications and advertising
See more