Be the first to like this
Social networks, i.e. the circles of people we are socially connected to, have been recognised to play a role in shaping our travel and activity behaviour. This not only has to do with socialisation being the purpose of travel, but also with enabling mobility and other activities through the so-called social capital. Another theme in the literature connecting social environment and travel behaviour is social influence, i.e. the investigation of how travel behaviour can be affected by observation or comparison with other people. Research about the impact of social influence on travel choices is still at its infancy. In this talk, I will give an overview of how choice modelling can be used to investigate the relationships between social networks, travel and activities. I will touch upon work that I have done so far, in particular I will describe my applications of the Multiple Discrete-Continuous Extreme Value (MDCEV) model to frequency of social interactions as well as to allocation of time to different activities, taking the social dimension into account. In these studies, I make use of social network and travel data collected in places as diverse as Switzerland and Chile. I will also discuss ongoing work making use of longitudinal life-course data to model the impact of family of origin and the “mobility environment” people grew up in on travel decision of adults. Finally, I will outline future plans about modelling behavioural changes due to social influence using the smartphone app travel data that are being collected in Leeds within the “Choices and consumption: modelling long and short term decisions in a changing world” (“DECISIONS”) project.