Get More Out Of Your
Data Visualizations
Koen Verbeeck
WHO AM I?
AGENDA
• guidelines on data visualization
• showing off with SSRS
AGENDA
• guidelines on data visualization
• showing off with SSRS
GUIDELINES ON DATA VISUALIZATION
• what’s the story you want to tell?
• choose the correct chart type
• use visual percept...
GUIDELINES ON DATA VISUALIZATION
• what’s the story you want to tell?
x y
10 8,04
8 6,95
13 7,58
9 8,81
11 8,33
14 9,96
6 ...
GUIDELINES ON DATA VISUALIZATION
• different kind of stories
– explanatory: (static) reports / dashboards
• strategic – hi...
GUIDELINES ON DATA VISUALIZATION
• example: strategic dashboard
Information Dashboard Design p. 177 – Stephen Few
GUIDELINES ON DATA VISUALIZATION
• example: operational dashboard
Information Dashboard Design p. 199 – Stephen Few
GUIDELINES ON DATA VISUALIZATION
• example: analytical dashboard
Information Dashboard Design p. 201 – Stephen Few
GUIDELINES ON DATA VISUALIZATION
• example: exhibition
http://www.biodiaspora.com http://seekshreyas.com/beerviz/
GUIDELINES ON DATA VISUALIZATION
• choose the correct chart type
– comparing categories
– bar/column chart, dot plot, Gant...
GUIDELINES ON DATA VISUALIZATION
• choose the correct chart type
– showing changes over time
– line chart, sparklines, are...
DEMOCREATE SPARKLINES AND DATA
BARS IN EXCEL
GUIDELINES ON DATA VISUALIZATION
• choose the correct chart type
– hierarchies and part-to-whole relationships
– pie chart...
GUIDELINES ON DATA VISUALIZATION
• careful with pie charts!
DEMOCREATE A DECENT PIE CHART IN
SSRS
GUIDELINES ON DATA VISUALIZATION
• choose the correct chart type
– plotting connections and relationships
– Scatter plot, ...
GUIDELINES ON DATA VISUALIZATION
• choose the correct chart type
– plotting geo-spatial data
GUIDELINES ON DATA VISUALIZATION
• remember: correlation does not imply
causation
GUIDELINES ON DATA VISUALIZATION
• use visual perception wisely
• 138924567897132165498713218945642315156032
1654256487450...
GUIDELINES ON DATA VISUALIZATION
• use visual perception wisely
– not all can be used quantitatively
length width orientat...
GUIDELINES ON DATA VISUALIZATION
• use visual perception wisely
– an example
http://en.wikipedia.org/wiki/File:FrancePopul...
GUIDELINES ON DATA VISUALIZATION
• Gestalt principles
– principle of proximity
GUIDELINES ON DATA VISUALIZATION
• Gestalt principles
– principle of similarity
GUIDELINES ON DATA VISUALIZATION
• Gestalt principles
– principle of enclosure
GUIDELINES ON DATA VISUALIZATION
• Gestalt principles
– principle of closure/continuity
GUIDELINES ON DATA VISUALIZATION
• reduce data/ink ratio
– remove non-data pixels
• no 3D effects. EVER. No seriously, don...
GUIDELINES ON DATA VISUALIZATION
• reduce data/ink ratio
– reduce unnecessary data pixels
• display only what is really ne...
GUIDELINES ON DATA VISUALIZATION
• reduce data/ink ratio
– highlight most import pixels
GUIDELINES ON DATA VISUALIZATION
• reduce data/ink ratio
– KPIs
DEMOCREATE BULLET GRAPH IN SSRS
GUIDELINES ON DATA VISUALIZATION
• don’t forget the 10%
GUIDELINES ON DATA VISUALIZATION
• what’s the story you want to tell?
• choose the correct chart type
• use visual percept...
GUIDELINES ON DATA VISUALIZATION
• resources
AGENDA
• guidelines on Data Visualization
• showing off with SSRS
SHOWING OFF WITH SSRS
• to watch: Dataviz you thought you could
not do with SSRS by Jason Thomas
• 24 hours of PASS busine...
SHOWING OFF WITH SSRS
DEMOSHOW SOME FUN STUFF IN SSRS
Follow Technet Belgium
@technetbelux
Subscribe to the TechNet newsletter
aka.ms/benews
Be the first to know
THANKS FOR LISTENING
Belgium’s biggest IT PRO Conference
SQL Track: Get more out of your data visualizations
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SQL Track: Get more out of your data visualizations

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With data you can tell important and compelling stories, if done right. In this session, we will review a few guidelines on how to create communicative visualizations and how this can be implemented in Excel and Reporting Services.

Because SSRS is often underestimated, we'll finish off with some eye-catchers.

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SQL Track: Get more out of your data visualizations

  1. 1. Get More Out Of Your Data Visualizations Koen Verbeeck
  2. 2. WHO AM I?
  3. 3. AGENDA • guidelines on data visualization • showing off with SSRS
  4. 4. AGENDA • guidelines on data visualization • showing off with SSRS
  5. 5. GUIDELINES ON DATA VISUALIZATION • what’s the story you want to tell? • choose the correct chart type • use visual perception wisely • reduce data/ink ratio
  6. 6. GUIDELINES ON DATA VISUALIZATION • what’s the story you want to tell? x y 10 8,04 8 6,95 13 7,58 9 8,81 11 8,33 14 9,96 6 7,24 4 4,26 12 10,84 7 4,82 5 5,68
  7. 7. GUIDELINES ON DATA VISUALIZATION • different kind of stories – explanatory: (static) reports / dashboards • strategic – high level overview • operational – detail level – analytical: pivot tables / interactive visualizations – exhibition: usually pretty visualizations
  8. 8. GUIDELINES ON DATA VISUALIZATION • example: strategic dashboard Information Dashboard Design p. 177 – Stephen Few
  9. 9. GUIDELINES ON DATA VISUALIZATION • example: operational dashboard Information Dashboard Design p. 199 – Stephen Few
  10. 10. GUIDELINES ON DATA VISUALIZATION • example: analytical dashboard Information Dashboard Design p. 201 – Stephen Few
  11. 11. GUIDELINES ON DATA VISUALIZATION • example: exhibition http://www.biodiaspora.com http://seekshreyas.com/beerviz/
  12. 12. GUIDELINES ON DATA VISUALIZATION • choose the correct chart type – comparing categories – bar/column chart, dot plot, Gantt, histogram, …
  13. 13. GUIDELINES ON DATA VISUALIZATION • choose the correct chart type – showing changes over time – line chart, sparklines, area chart, candlestick chart, barcode chart…
  14. 14. DEMOCREATE SPARKLINES AND DATA BARS IN EXCEL
  15. 15. GUIDELINES ON DATA VISUALIZATION • choose the correct chart type – hierarchies and part-to-whole relationships – pie chart, waffle chart, stacked bars, tree map, …
  16. 16. GUIDELINES ON DATA VISUALIZATION • careful with pie charts!
  17. 17. DEMOCREATE A DECENT PIE CHART IN SSRS
  18. 18. GUIDELINES ON DATA VISUALIZATION • choose the correct chart type – plotting connections and relationships – Scatter plot, bubble plot, heat map, network diagram
  19. 19. GUIDELINES ON DATA VISUALIZATION • choose the correct chart type – plotting geo-spatial data
  20. 20. GUIDELINES ON DATA VISUALIZATION • remember: correlation does not imply causation
  21. 21. GUIDELINES ON DATA VISUALIZATION • use visual perception wisely • 138924567897132165498713218945642315156032 165425648745000512173654502345435102154545 4987840579218600479333470 • 138924567897132165498713218945642315156032 165425648745000512173654502345435102154545 4987840579218600479333470
  22. 22. GUIDELINES ON DATA VISUALIZATION • use visual perception wisely – not all can be used quantitatively length width orientation shape enclosure size hue intensity 2D position
  23. 23. GUIDELINES ON DATA VISUALIZATION • use visual perception wisely – an example http://en.wikipedia.org/wiki/File:FrancePopulationDe nsity1968.png http://www.theusrus.de/blog/the-good-the-bad- 22012/
  24. 24. GUIDELINES ON DATA VISUALIZATION • Gestalt principles – principle of proximity
  25. 25. GUIDELINES ON DATA VISUALIZATION • Gestalt principles – principle of similarity
  26. 26. GUIDELINES ON DATA VISUALIZATION • Gestalt principles – principle of enclosure
  27. 27. GUIDELINES ON DATA VISUALIZATION • Gestalt principles – principle of closure/continuity
  28. 28. GUIDELINES ON DATA VISUALIZATION • reduce data/ink ratio – remove non-data pixels • no 3D effects. EVER. No seriously, don’t. • no backgrounds, shadows or gradients • remove grid lines, decoration, borders, fill colors
  29. 29. GUIDELINES ON DATA VISUALIZATION • reduce data/ink ratio – reduce unnecessary data pixels • display only what is really needed to tell your story
  30. 30. GUIDELINES ON DATA VISUALIZATION • reduce data/ink ratio – highlight most import pixels
  31. 31. GUIDELINES ON DATA VISUALIZATION • reduce data/ink ratio – KPIs
  32. 32. DEMOCREATE BULLET GRAPH IN SSRS
  33. 33. GUIDELINES ON DATA VISUALIZATION • don’t forget the 10%
  34. 34. GUIDELINES ON DATA VISUALIZATION • what’s the story you want to tell? • choose the correct chart type • use visual perception wisely • reduce data/ink ratio
  35. 35. GUIDELINES ON DATA VISUALIZATION • resources
  36. 36. AGENDA • guidelines on Data Visualization • showing off with SSRS
  37. 37. SHOWING OFF WITH SSRS • to watch: Dataviz you thought you could not do with SSRS by Jason Thomas • 24 hours of PASS business analytics edition • http://www.sqlpass.org/bac/2014/Sessions/ SneakPeeks/Details.aspx?sid=5907
  38. 38. SHOWING OFF WITH SSRS
  39. 39. DEMOSHOW SOME FUN STUFF IN SSRS
  40. 40. Follow Technet Belgium @technetbelux Subscribe to the TechNet newsletter aka.ms/benews Be the first to know
  41. 41. THANKS FOR LISTENING
  42. 42. Belgium’s biggest IT PRO Conference

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