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BECOME A SEO SPECIALIST &
JOB PROFILE

Everything to BOOST your IT Career - Free Training Courses, Practice
Exams, Intervi...
WHAT IS SEO
 Search Engine Optimization (SEO) can be defined as the

process of affecting the visibility of a website or ...
ROLES OF SEO SPECIALIST
 Search Engine Optimization (SEO) marketing specialist

plays a variety of roles.
 Researchers -...
SEO TASKS
 Manage search engine marketing (SEM) campaigns on

Google, Yahoo and Bing.
 Maximize return on investment and...
RESPONSIBILITIES
 Manage and measure the success of SEO campaigns.
 Prepare reports, perform site audits and compile bes...
SEO TECHNIQUES
White Hat SEO

Black Hat SEO

 Search engines recommend

 Search engines doesn’t

as part of good design
...
SKILLS REQUIRED
 Effective data analysis and application of critical-thinking.
 Understanding of e-commerce systems.
 C...
NEED EXPERTISE IN
 Working with keyword tools such as Google, Word

Tracker, Keyword Discovery, etc
 Knowledge of HTML/C...
SEO AS CAREER
 Education in computer information systems (CIS),

business or marketing is required.
 An associate’s degr...
Contact Us:
For more details, please log on to www.ITLearnMore.com
Most Trusted Website for all Learning Needs by Students...
Thank you !
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How to Become a SEO

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How to Become a SEO

  1. 1. BECOME A SEO SPECIALIST & JOB PROFILE Everything to BOOST your IT Career - Free Training Courses, Practice Exams, Interview Questions, Jobs, Career Guidance and more www.ITLearnMore.com
  2. 2. WHAT IS SEO  Search Engine Optimization (SEO) can be defined as the process of affecting the visibility of a website or a web page in a search engine's natural or un-paid (organic) search results.  An SEO specialist will play a crucial role in improving a company’s organic search results.  The professionals target different kinds of search, including image search, local search, video search, academic search, news search and industryspecific vertical search engines.
  3. 3. ROLES OF SEO SPECIALIST  Search Engine Optimization (SEO) marketing specialist plays a variety of roles.  Researchers - identify relevant key words.  Writer - drafts optimized copy.  Analysts - study algorithms and recommend best practices for improved search engine rankings.
  4. 4. SEO TASKS  Manage search engine marketing (SEM) campaigns on Google, Yahoo and Bing.  Maximize return on investment and analyze data to identify trends.  Make recommendations to optimize the trends.  Monitor industry changes, manage and refine SEO strategies.  Execute optimization tactics, improve website structure, page construction, keyword lists and SEO copywriting.  Translate data such as web analytics into recommendations and act on them.
  5. 5. RESPONSIBILITIES  Manage and measure the success of SEO campaigns.  Prepare reports, perform site audits and compile best practices documentation, eliminate duplicate content.  Develop keyword strategy, baiting and link building.  Architecture improvement, usability and website design, website ranking analysis.  Expertise in in both online and offline SEO techniques.
  6. 6. SEO TECHNIQUES White Hat SEO Black Hat SEO  Search engines recommend  Search engines doesn’t as part of good design  Conforms to search engines’ guidelines  Produce results that last a long time  Content indexed and ranked by a search engine similar to what is provided by user  Makes content easily accessible to the spiders approve  Attempts to improve rankings in unapproved ways  Eventually lands in either temporarily/permanent ban.  Uses text hidden, either as text colored similar to the background, in an invisible div, or positioned off screen.  Cloaking- gives a different page.
  7. 7. SKILLS REQUIRED  Effective data analysis and application of critical-thinking.  Understanding of e-commerce systems.  Comparing and recommending software systems for specific tasks.  Evaluate traffic, product offering, content, design, landing page quality, security.  Payment options, shipping options and demographics of prospective customers when determining keywords and campaigns.
  8. 8. NEED EXPERTISE IN  Working with keyword tools such as Google, Word Tracker, Keyword Discovery, etc  Knowledge of HTML/CSS and website administration.  Proficiency in MS Excel, PowerPoint, and Word.  Website analysis using a variety of analytics tools including Google Analytics besides internal reporting tools.  Knowledge of pay per click (PPC) programs.  Optimizing data gathered from both organic and paid sources.
  9. 9. SEO AS CAREER  Education in computer information systems (CIS), business or marketing is required.  An associate’s degree in CIS is needed in case of interest in coding and designing optimized websites.  Demand for SEO professionals is expected grow rapidly, as these marketing specialists are required by the firms to continue to generate awareness and attract new customers.  Web development companies, advertising agencies and new media firms besides corporations ranging from consumer goods manufacturers to business service providers all employ SEO specialists.
  10. 10. Contact Us: For more details, please log on to www.ITLearnMore.com Most Trusted Website for all Learning Needs by Students, Graduates and Working Professionals You can also Find us on :
  11. 11. Thank you !

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