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ITCamp 2012 - Alessandro Teglia - Community open panel

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ITCamp 2012 - Alessandro Teglia - Community open panel

  1. 1. Open Panel: IT Communities and personal developmentAlessandro Teglia – CEE Community Program Manager MS@aleadCristian Lefter – Microsoft MVP SQL Server@xmldeveloper@ itcampro # itcamp12 Premium conference on Microsoft technologies
  2. 2. ITCAMP 2012 SPONSORS@ itcampro # itcamp12 Premium conference on Microsoft technologies
  3. 3. The WHAT The WHO Today’s Agenda What is a What is the MVP Award The CPM The “Influencer” Community Program What they Becoming The WHERE do? an MVP Where to Where to The HOW find them be active MVP Nomination MVP Tips & Cycles Tricks Going Social Some Data Convention- New webMVP MVP Quick al IT online 2.0Population Facts places Presence@ itcampro # itcamp12 Premium conference on Microsoft technologies
  4. 4. Community Overview What is a community? • A group that shares a commonality either through experience, point-of- view, communication, location or a topic of interest • Ability to influence • Efficient source of information and insights Why are communities • Ability to reach masses important to Microsoft? • Perceived as unbiased third-party • Provide excellent external customer and partner experience (CPE) • Peer networking Why do influencers • Business development and competitive business advantage participate in Microsoft • Credibility, recognition, prestige • Early access to product roadmaps and bits/technical curiosity Programs? • Access to Microsoft personnel • Ability to influence Microsoft product direction What’s in it for them? • Free stuff (e.g. MSDN subscriptions)@ itcampro # itcamp12 Premium conference on Microsoft technologies 4
  5. 5. Influencer Communities (based on program’s primary purpose) Microsoft Microsoft Partner Sparks Student Network • Website Individual • Dream User Group Partners (MPN) MS Tier 1 Commun- • Biz SupportOutbound (MSP) & Tech Clubs • VSIP • SPI Services Events ities (UGSS)Activities Microsoft Certified Trainers Faculty MSDN Connection User Microsoft Groups Most Community Regional Contributor Valuable Directors Metro Analyst Award Professiona (RDs) & Press ls (MVP) Relations Tech Adoption ProgramInbound (TAP) Microsoft Connect • CustomerActivities Profile Program Insiders & Advisors Customer Partner Technical Advisory Support Council (Dev (PAC) Cluster) Managed Unmanaged Product Input Product Adoption Reach Community Community Community Placement logic: Driven by the primary purpose of the community on the y axis (inbound vs. outbound influence) and by the degree to which they are managed vs. unmanaged by Microsoft on the X axis.@ itcampro # itcamp12 Premium conference on Microsoft technologies 5
  6. 6. The Microsoft MVP Award Program- The Microsoft MVP Award is a THANK YOU (for their past community contributions)- MVPs are independent experts- The Microsoft MVP award recognizes exceptional technology community leaders who foster free exchange of knowledge by actively sharing their real world expertise with users and Microsoft- It’s an year-over-year Award and it’s based on a single expertise- Microsoft has no expectations towards MVPs (courtesy, professionalism, and adherence to generic Code of conduct: http://www.microsoft.com/communities/conduct/default.mspx- The MVP is not a MS Certification @ itcampro # itcamp12 Premium conference on Microsoft technologies
  7. 7. What they do (some examples) Community Content Ask The Expert Delivery Business Engagements Book Writing KB Articles Creation Forum Support Blogging/Micro-BloggingSocial Media Presence Technical Support Product Feedback Issues’ Escalation Content Localization Technical Speeches Microsoft Community Microsoft Properties Contributor Award Enrichment@ itcampro # itcamp12 Premium conference on Microsoft technologies
  8. 8. What I do… CPE M&O EDU C&O OEM DPE CPM PR BG Leads Social CEE HQ Engagements SMB Product Teams@ itcampro # itcamp12 Premium conference on Microsoft technologies
  9. 9. MVP Fast Facts The MVP (Most Valuable Professional) Award Program recognises influential independent experts for their great communities contributions Reviewed & awarded annually MVP QUICK FACTS MVPs can be found:@ itcampro # itcamp12 Premium conference on Microsoft technologies
  10. 10. EMEA MVP Population UK 193 CEE 14% 333 24% WE, 1,446 Total France 463, 179 13% 33% MEA 150 Germany Total 1,421 10% 133 9%@ itcampro # itcamp12 Premium conference on Microsoft technologies
  11. 11. MVP Nomination Cycles The Microsoft MVP award lasts 12 months which means that every MVP has to demonstrate the value he/she delivered to the Communities and to Microsoft, both from a quality and a quantity perspective Community Program BG Lead Tie Break Manager• Info from the Sub • Approves • Agree• Info from the MVP • Push back• Info from the field • Declines• Info from the Product • Disagree Group 1° January 1° April 1° July 1° October • Nomination • Nomination • Nomination • Nomination deadline deadline deadline deadline • Lead Review • Lead Review • Lead Review • Lead Review deadline deadline deadline deadline • BG Lead • BG Lead • BG Lead • BG Lead deadline deadline deadline deadline • Award Date • Award Date • Award Date • Award Date@ itcampro # itcamp12 Premium conference on Microsoft technologies
  12. 12. MVP Candidates’ Examples John Smith Dean Fargo Andreas Valin Sergejus Boban • 15 technical • 1200 technical • 12 webcasts • 7 technical speeches during replies on a 3° delivered articles published MS/non MS party forum • 50 submitted on TechNet events • Forum moderator bugs • 30 technical blog • 1 book • 80 technical blog • 7 technical posts • 12 magazine posts speeches • Community articles • 300 technical website owner • UG President replies in and maintainer TechNet/MSDN • 3 MS events as an Forums ATE Other useful info could be: Reach: blog, webcasts, speeches, articles, etc.. Very well recognized as a good technical guru on a specific expertise and with a strong Passion Friendly, willingness to collaborate, good online manners and tones Other community involvements like Culminis/INETA/UGSS, Insider (ASP, C#, ), UG Lead, MSP...@ itcampro # itcamp12 Premium conference on Microsoft technologies
  13. 13. How to (some tips…)- Be Available: - In the forums, during Microsoft events, during User Groups meetings, after your technical presentations, etc…- Be Visible: - With your blog posts, your webcasts and screencasts, your technical articles, your tweets, etc…- Be Focused: - Try to focus your energy on a specific Microsoft Product/Technologies. See the full list of MVP expertise here: https://mvp.support.microsoft.com/communities/mvp.aspx- Be Recognized (by your peers): - Become a forum moderator/leader/top poster, have a good network of blog readers, being mentioned in the online communities, being invite by other User Groups to be a speaker, etc…@ itcampro # itcamp12 Premium conference on Microsoft technologies
  14. 14. MVPs can be found…MVPs Can Be Found…@ itcampro # itcamp12 Premium conference on Microsoft technologies
  15. 15. Social MediaThe MVP Award Program engages in three social media activities to: Engage with the MVP and technical community Host an environment that generates buzz and excitement around Microsoft technology and community Raise awareness of the value added by MVPs, by showcasing their community contributions and content. - Our blog showcases some of the MVP amazing contributions made supporting technical communities http://blogs.msdn.com/MVPAwardProgram - My blog: http://belead.me - Our Facebook Fan Page offers MVPs a unique opportunity to have fun, share memories and connect with other MVPs and the wider community http://www.facebook.com/MVPAwardProgram - Regional CEE & Italy FB Page: http://www.facebook.com/ceeitmvp - Our Twitter site offers MVPs an opportunity to join in the latest buzz in the Community! We re-tweet a range of great content from MVPs around the world. @MVPAward - Mine: @alead  - Follow #mvpbuzz !@ itcampro # itcamp12 Premium conference on Microsoft technologies
  16. 16. Q&A@ itcampro # itcamp12 Premium conference on Microsoft technologies

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