1. Cloud and On-Premise
2016 Brand Leader Survey
Mini-Report

2. Brand Leader Survey Mini-Report
This IT Brand Pulse mini-report includes only market leader data from the
independent, non-sponsored survey covering six categories of brand
leadership–Market, Price, Performance, Reliability, Service & Support
and Innovation–for fourteen classes of Cloud Service and On-Premise
Providers.
Complete survey data for each product category is available. Please
contact us at info@itbrandpulse.com for information and pricing.
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3. Table of Contents
Cloud and On-Premise Brand Leader Survey Mini-Report, 2016
Brand Leader Survey Methodology Page 4
Brand Leader Voting Definitions Page 5
2016 Cloud and On-Premise Brand Leader Survey Winners Chart Page 6
List of Selected IT Professional Respondents Page 7
Respondent Title/Job Description Page 9
Respondent Data Center Environment Page 10
2016 Cloud Backup & Archive as a Service Market Leader Chart Page 12
2016 On-Premise vs. Cloud Backup & Archive as a Service Market Leader Chart Page 13
2016 Cloud Dedicated Enterprise Servers Market Leader Chart Page 14
2016 On-Premise vs. Cloud Dedicated Enterprise Servers Market Leader Chart Page 15
2016 Cloud Enterprise-Class Storage Market Leader Chart Page 16
2016 On-Premise vs. Cloud Enterprise-Class Storage Market Leader Chart Page 17
2016 Cloud SSD Storage Market Leader Chart Page 18
2016 On-Premise vs. Cloud SSD Storage Market Leader Chart Page 19
2016 Cloud Virtual Desktop Market Leader Chart Page 20
2016 On-Premise vs. Cloud Virtual Desktop Market Leader Chart Page 21
2016 Cloud Virtual Servers Market Leader Chart Page 22
2016 On-Premise vs. Cloud Virtual Servers Market Leader Chart Page 23
2016 Cloud Unified Communications Market Leader Chart Page 24
2016 On-Premise vs. Cloud Unified Communications Market Leader Chart Page 25
2016 Bonus Questions Page 27-29
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4. Cloud and On-Premise
Brand Leader Survey Methodology
• Brand Leader Reports are designed to measure the pulse of brand leadership in specific product
categories using independent, non-sponsored surveys with at least 200 respondents.
• The Cloud and On-Premise survey was conducted in May, 2016.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand
Pulse IT professional database.
– Two hundred and twelve IT Pros completed this survey.
– Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, list of vendor choices
(plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> service & support leader?
6. Who do you perceive as the <product category> innovation leader?
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5. 5
Brand Leader Definitions

6. 2016 Cloud & On-Premise
Voted by IT Pros
Survey conducted May, 2016
Cloud Backup & Archive as a Service AWS AWS AWS AWS AWS AWS
Cloud Dedicated Enterprise Servers AWS AWS AWS AWS AWS AWS
Cloud Enterprise Class Storage AWS AWS AWS AWS AWS AWS
Cloud SSD Storage AWS AWS AWS AWS AWS AWS
Cloud Virtual Desktops VMware VMware VMware VMware VMware VMware
Cloud Virtual Servers AWS AWS AWS AWS AWS AWS
Cloud Unified Communications Microsoft Microsoft Microsoft Microsoft Microsoft Microsoft
On-Premise vs. Cloud Backup & Archive EMC & Veeam (tie) AWS EMC EMC AWS AWS
On-Premise vs. Cloud Dedicated Enterprise Servers HPE AWS HPE HPE AWS HPE
On-Premise vs. Cloud Enterprise Class Storage EMC AWS EMC EMC AWS AWS
On-Premise vs. Cloud SSD Storage EMC Pure Storage EMC EMC EMC EMC
On-Premise vs. Cloud Virtual Desktops VMware VMware VMware VMware VMware VMware
On-Premise vs. Cloud Virtual Servers VMware VMware VMware VMware VMware VMware
On Premise vs. Cloud Unified Communications Cisco Cisco Cisco Cisco Cisco Cisco

7. Selected Organizations Represented in the Surveys
Constellation Brands
Comcast
Corpbanca
Cox Communications
Curriki
DAIWA Capital Markets
Daybreak Game (Sony Online)
Delta Airlines
Detroit Medical Center
Deutsche Welle
D&H Distributing
Duke University
Einstein Healthcare Network
ExxonMobil
Fed. Home Loan Bank
FedEx
Ford Motor Company
General Motors
Henry Ford Health System
IFF
Intelsat
International Game Technology
ISRG
Jockey International
J.P. Morgan-Chase
20th Century Fox
Aetna
American Airlines
AT&T
Averitt Express
Baker Hughes
Battelle Memorial Institute
Bank of America
Bank of the West
Baylor College of Med
Belden
Bhabha Atomic Rsrch (BARC)
Blizzard Entertainment
Boeing
Blue Cross
Boston Scientific
BC Lottery Corp (BCLC)
Bridgestone Corporation
Chanel
Chalmers Univ. of Technology
Chevron
Children‘s Hospital of Pittsburgh
Chubb
City of Los Angeles
City of San Francisco
Kaspersky Lab
Kingston
Lockheed Martin
Lowe‘s
Macy‘s
Mastercard
Michael Kors
Mimeo
MIT
Morgan Stanley
NASA
Nat'l Institute of Health (NIH)
Nationwide Insurance
NYC SBS
Oppenheimer & Co.
Optum (United Health Group)
Owens Corning
Pacific Northwest Nat‘l Lab
Perrigo
PPG Industries
Premier Foods
Prudential
Regus
REI
Sandia National Labs
SeaWorld Parks & Entertainment
Siemens
Social Security Administration
Sony
Staples
State of LA
Thomson Reuters
Torchmark Corporation
Telecom Italia
Telos
UBS
UCLA
Unisys
United States Postal Service
Universal Parks and Resorts
UPS
U.S. Dept. of Defense
USC Marshall School of Business
Verizon
Vienna General Hospital
vRad
Walmart
Weizmann Institute of Science
YRC Worldwide
Zions Bancorporation
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8. Respondent Profiles

9. Respondent Title/Job Description:
VAR / OEM
Other
Executive/Management
Storage Administrator/Architect
Network Administrator/Architect
Data Center Manager
Server Administrator/Architect
IT Manager/Director
9

10. Your environment is best described as:
Other
Public Cloud/Data Center Provider
Product Development
Small-medium business data center
High performance computing data center
Enterprise data center
10

11. Market Leaders

12. 2016 Market Leader
Cloud Backup & Archive as a Service
AWS AT&T Cloud
Services
CenturyLink
Cloud
Services
Computer
Sciences
Corp (CSC)
Cloud
Services
Dimension
Data Cloud
Services
Google
Cloud
Services
IBM
Softlayer
Cloud
Services
Iron
Mountain
Cloud
Services
Microsoft
Azure Cloud
Services
Oracle Cloud
Services
Rackspace
Cloud
Services
VMware
Cloud
Services
Other
Who do you perceive as
the market leader for
Cloud Backup & Archive
as a Service?
May 2016 Brand Leader Survey
12

13. 2016 Market Leader
On-Premise vs. Cloud Backup & Archive as a Service
Who do you perceive as
the market leader for On-
Premise vs. Cloud Backup
& Archive as a Service?
May 2016 Brand Leader Survey
13

14. 2016 Market Leader
Cloud Dedicated Enterprise Servers
AWS CenturyLink
Cloud
Services
Computer
Sciences
Corp (CSC)
Cloud
Services
Dimension
Data Cloud
Services
Google
Cloud
Services
IBM
Softlayer
Cloud
Services
Microsoft
Azure Cloud
Services
Oracle
Cloud
Services
Rackspace
Cloud
Services
VMware
Cloud
Services
Other
Who do you perceive as
the market leader for
Cloud Dedicated
Enterprise Servers?
May 2016 Brand Leader Survey
14

15. 2016 Market Leader
On-Premise vs. Cloud Dedicated Enterprise Servers
Who do you perceive as the
market leader for On-Premise
vs. Cloud Dedicated
Enterprise Servers?
May 2016 Brand Leader Survey
15

16. 2016 Market Leader
Cloud Enterprise-Class Storage
AT&T Cloud
Services
AWS CenturyLink
Cloud
Services
Computer
Sciences
Corp (CSC)
Cloud
Services
Dimension
Data Cloud
Services
Google
Cloud
Services
IBM
Softlayer
Cloud
Services
Iron
Mountain
Cloud
Services
Microsoft
Azure Cloud
Services
Oracle
Cloud
Services
Rackspace
Cloud
Services
VMware
Cloud
Services
Other
Who do you perceive as
the market leader for
Cloud Enterprise-Class
Storage?
May 2016 Brand Leader Survey
16

17. 2016 Market Leader
On-Premise vs. Cloud Enterprise-Class Storage
Who do you perceive as the
market leader for On-Premise vs.
Cloud Enterprise-Class Storage?
May 2016 Brand Leader Survey
17

18. 2016 Market Leader
Cloud SSD Storage
AWS Google Cloud
Services
IBM Softlayer Cloud
Services
Microsoft Azure
Cloud Services
Rackspace Cloud
Services
Other
Who do you perceive as
the market leader for
Cloud SSD Storage?
May 2016 Brand Leader Survey
18

19. 2016 Market Leader
On-Premise vs. Cloud SSD Storage
Who do you perceive as the
market leader for On-Premise
vs. Cloud SSD Storage?
May 2016 Brand Leader Survey
19

20. 2016 Market Leader
Cloud Virtual Desktop
AT&T Cloud
Services
AWS CenturyLink
Cloud
Services
Computer
Sciences
Corp (CSC)
Cloud
Services
Dimension
Data Cloud
Services
Google
Cloud
Services
IBM
Softlayer
Cloud
Services
Iron
Mountain
Cloud
Services
Microsoft
Azure Cloud
Services
Oracle
Cloud
Services
Rackspace
Cloud
Services
VMware
Cloud
Services
Other
Who do you perceive as
the market leader for
Cloud Virtual Desktops?
May 2016 Brand Leader Survey
20

21. 2016 Market Leader
On-Premise vs. Cloud Virtual Desktop
Who do you perceive as the
market leader for On-Premise
vs. Cloud Virtual Desktop?
May 2016 Brand Leader Survey
21

22. 2016 Market Leader
Cloud Virtual Servers
AT&T Cloud
Services
AWS CenturyLink
Cloud
Services
Computer
Sciences
Corp (CSC)
Cloud
Services
Dimension
Data Cloud
Services
Google
Cloud
Services
IBM
Softlayer
Cloud
Services
Iron
Mountain
Cloud
Services
Microsoft
Azure Cloud
Services
Oracle Cloud
Services
Rackspace
Cloud
Services
VMware
Cloud
Services
Other
Who do you perceive as
the market leader for
Cloud Virtual Servers?
May 2016 Brand Leader Survey
22

23. 2016 Market Leader
On-Premise vs. Cloud Virtual Servers
Who do you perceive as the
market leader for On-Premise
vs. Cloud Virtual Servers?
May 2016 Brand Leader Survey
23

24. 2016 Market Leader
Cloud Unified Communications
AT&T Cloud
Services
AWS CenturyLink
Cloud
Services
Computer
Sciences
Corp (CSC)
Cloud
Services
Dimension
Data Cloud
Services
Google
Cloud
Services
IBM
Softlayer
Cloud
Services
Iron
Mountain
Cloud
Services
Microsoft
Cloud
Services
Oracle Cloud
Services
Rackspace
Cloud
Services
VMware
Cloud
Services
Other
Who do you perceive
as the market leader
for Cloud Unified
Communications?
May 2016 Brand Leader Survey
24

25. 2016 Market Leader
On-Premise vs. Cloud Unified Communications
Who do you perceive as the
market leader for On-Premise
vs. Cloud Unified
Communications?
May 2016 Brand Leader Survey
25

26. Bonus Questions

27. IT Pros were asked,
“I attend IT trade shows mostly because”:
Other
I need to get out of the office
I don’t attend IT trade shows; 99% of the
information I need is on the internet
It's a perk for working hard
I can't find the information needed on the internet
I don’t attend IT trade shows; they're an
expensive waste of time
It's the best way to network
I can see and touch lots of new products
27

28. IT Pros were asked,
“The right amount of time for an online technology primer is:
Other
5 minutes
1 hour
45 minutes
15 minutes
30 minutes
28

29. IT Pros were asked:
“My favorite way of learning about a new technology is”:
Other
Online slide presentation I can download
White paper
Face-to-face instructor-led course
Live Webinar with Q&A
On-demand video or webinar
29