Networked Storage
2017 Brand Leader Survey
Mini-Report

Brand Leader Survey Mini-Report
This IT Brand Pulse mini-report includes only market leader data from the
independent, non-sponsored survey covering six categories of brand
leadership–Market, Price, Performance, Reliability, Service & Support
and Innovation–for twelve Networked Storage products.
Complete survey data for each product category is available. Please
contact us at info@itbrandpulse.com for information and pricing.
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Jan. 2017 Brand Leader Survey

Table of Contents
Networked Storage Brand Leader Survey Mini-Report, 2017
Brand Leader Survey Methodology Page 4
Brand Leader Voting Definitions Page 5
2017 Networked Storage Brand Leader Survey Winners Chart Page 6
Respondent Title/Job Description Page 8
Respondent Data Center Environment Page 9
2017 Converged Network Adapter Market Leader Chart Page 11
2017 Deduplication Backup Target Appliance Market Leader Chart Page 12
2017 Enterprise HDD Market Leader Chart Page 13
2017 FCoE Switch Market Leader Chart Page 14
2017 Fibre Channel Disk Array Market Leader Chart Page 15
2017 Fibre Channel HBA Market Leader Chart Page 16
2017 Fibre Channel Switch Market Leader Chart Page 17
2017 iSCSI Disk Array Market Leader Chart Page 18
2017 Mid-Range Tape Drive Market Leader Chart Page 19
2017 NAS Disk Array Market Leader Chart Page 20
2017 Tape Library Market Leader Chart Page 21
2017 Unified SAN/NAS Disk Array Market Leader Chart Page 22
2017 Bonus Question: Deploying New Technology Page 24
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Networked Storage
Brand Leader Survey Methodology
• Brand Leader Reports are designed to measure the pulse of brand leadership in specific product
categories using independent, non-sponsored surveys with at least 200 respondents.
• The Networked Storage survey was conducted in January, 2017.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand
Pulse IT professional database.
– Two hundred and three IT Pros responded to this survey.
– Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, list of vendor choices
(plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> service & support leader?
6. Who do you perceive as the <product category> innovation leader?
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Brand Leader Definitions

2017 Networked Storage
Brand Leaders
Voted by IT Pros
Survey conducted January, 2017
Converged Network Adapters
Broadcom/
Emulex
Cisco
Broadcom/
Emulex
Cisco Cisco
Broadcom/
Emulex
Deduplication Backup Target Appliances Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Enterprise HDDs Seagate WD Seagate Seagate Seagate Seagate
FCoE Switches Cisco Brocade Cisco Cisco Cisco Cisco
Fibre Channel Disk Arrays Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Fibre Channel HBAs
Broadcom/
Emulex
Broadcom/
Emulex
Broadcom/
Emulex
Broadcom/
Emulex
Broadcom/
Emulex
Broadcom/
Emulex
Fibre Channel Switches Brocade Brocade Cisco Brocade Brocade Brocade
iSCSI Disk Arrays Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Mid-Range Tape Drives Quantum Quantum Quantum Quantum Quantum Quantum
NAS Disk Arrays NetApp NetApp NetApp NetApp NetApp NetApp
Tape Libraries Quantum Quantum Quantum Quantum Quantum Quantum
Unified SAN/NAS Disk Arrays NetApp NetApp NetApp NetApp NetApp NetApp

Respondent Profiles

Respondent Title/Job Description:
VAR/OEM
Other
Executive/Management
Network Administrator/Architect
Server Administrator/Architect
Storage Administrator/Architect
Data Center Manager
IT Manager/Director
Jan. 2017 Brand Leader Survey
8

Your environment is best described as:
Other
Public Cloud/Data Center Provider
Product Development
High performance computing data center
Small-medium business data center
Enterprise data center
Jan. 2017 Brand Leader Survey
9

Market Leaders

2017 Market Leader
Converged Network Adapters
Broadcom/Emulex Cavium/QLogic Cisco Intel Other
Who do you perceive
as the market leader
for Converged
Network Adapters?
Jan. 2017 Brand Leader Survey
11

2017 Market Leader
Deduplication Backup Target Appliances
Barracuda Dell EMC ExaGrid
Systems
Fujitsu HDS HPE IBM NEC NetApp Quantum Other
Jan. 2017 Brand Leader Survey
Who do you perceive
as the market leader
for Deduplication
Backup Target
Appliances?
12

2017 Market Leader
Enterprise HDDs
HGST Seagate Toshiba Western Digital
(WD)
Other
Jan. 2017 Brand Leader Survey
Who do you perceive
as the market leader
for Enterprise HDDs?
13

2017 Market Leader
FCoE Switches
Brocade Cisco Juniper Other
Jan. 2017 Brand Leader Survey
Who do you perceive
as the market leader
for FCoE Switches?
14

2017 Market Leader
Fibre Channel Disk Arrays
DDN Dell EMC Fujitsu HDS HPE Huawei IBM NEC NetApp Oracle Seagate/
Dot Hill
Other
Jan. 2017 Brand Leader Survey
Who do you perceive
as the market leader
for Fibre Channel Disk
Arrays?
15

2017 Market Leader
Fibre Channel HBAs
ATTO Broadcom/Emulex Cavium/QLogic Other
Jan. 2017 Brand Leader Survey
Who do you perceive
as the market leader for
Fibre Channel HBAs?
16

2017 Market Leader
Fibre Channel Switches
Brocade Cisco Other
Jan. 2017 Brand Leader Survey
Who do you
perceive as the
market leader for
Fibre Channel
Switches?
17

2017 Market Leader
iSCSI Disk Arrays
Dell EMC HPE Huawei IBM NetApp Oracle Other
Jan. 2017 Brand Leader Survey
Who do you perceive as
the market leader for
iSCSI Disk Arrays?
18

2017 Market Leader
Mid-Range Tape Drives
HPE IBM Oracle Overland
Storage
Quantum SpectraLogic Other
Jan. 2017 Brand Leader Survey
Who do you perceive as
the market leader for
Mid-Range Tape Drives?
19

2017 Market Leader
NAS Disk Arrays
Dell EMC HDS HPE Huawei NetApp Oracle Other
Jan. 2017 Brand Leader Survey
Who do you perceive as
the market leader for
NAS Disk Arrays?
20

2017 Market Leader
Tape Libraries
HPE IBM Oracle Overland
Storage
Qualstar Quantum Spectra
Logic
Other
Jan. 2017 Brand Leader Survey
Who do you perceive as
the market leader for
Tape Libraries?
21

2017 Market Leader
Unified SAN/NAS Disk Arrays
Dell EMC Fujitsu HDS HPE Huawei IBM NetApp Oracle Other
Jan. 2017 Brand Leader Survey
Who do you perceive
as the market leader
for Unified SAN/NAS
Disk Arrays?
22

Bonus Question

My company plans on deploying the following new
information technology in 2017 (select all that apply):
Other
NoSQL Databases
Artificial Intelligence/
Machine Learning/Deep Learning
Big Data Analytics
Software Defined Storage
Software Defined Networking
All Flash Arrays
Jan. 2017 Brand Leader Survey
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