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2019 Servers Brand Leader Report

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The 2019 Servers Brand Leader Survey covers 11 server products. This report includes the results of IT Pro voting for six categories of brand leadership for each service: Market, Price, Performance, Reliability, Innovation, and Service & Support.

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2019 Servers Brand Leader Report

  1. 1. 2019 IT Brand Leader Survey Report Server Products
  2. 2. 2019 Servers Brand Leader Survey Servers Brand Leader Survey Report The 2019 Servers brand leader surveys cover 11 Server products. This report includes the results of voting for six categories of brand leadership for each service: Market, Price, Performance, Reliability, Service & Support and Innovation. Numerical survey data is available upon request. Please contact us at info@itbrandpulse.com. 2
  3. 3. 2019 Servers Brand Leader Survey 2019 Servers Brand Leader Survey Table of Contents Page Brand Leader Survey Methodology 4 Brand Leader Voting Definitions 5 Survey Respondent - Title/Job Description 7 Survey Respondent - Data Center Environment 8 2019 Servers Brand Leader Survey Winners Chart 10 Product Category Definitions 11 Summary Analysis 12 Rackmount Servers 2019 Brand Leader Chart 14 Blade Servers 2019 Brand Leader Chart 15 White Box Servers 2019 Brand Leader Chart 16 Hyper Converged Systems 2019 Brand Leader Chart 17 Server OS 2019 Brand Leader Chart 18 Server Hypervisors 2019 Brand Leader Chart 19 Server CPUs 2019 Brand Leader Chart 20 ARM-based Server CPUs 2019 Brand Leader Chart 21 Server GPUs 2019 Brand Leader Chart 22 Server LOM 2019 Brand Leader Chart 23 SmartNICs 2019 Brand Leader Chart 24 About the Author 25 3
  4. 4. 2019 Servers Brand Leader Survey 4 • Brand Leader reports are designed to measure the pulse of brand leadership in specific product categories using results from independent, non-sponsored surveys with at least 200 respondents. • The Servers Brand Leader Survey was conducted in May, 2019. – Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand Pulse database of 150,000 IT professionals. – Responses were collected using an online survey engine. • In each part, respondents were provided with a product category description, randomly-listed vendor choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions: 1. Who do you perceive as the <product category> market leader? 2. Who do you perceive as the <product category> price leader? 3. Who do you perceive as the <product category> performance leader? 4. Who do you perceive as the <product category> reliability leader? 5. Who do you perceive as the <product category> innovation leader? 6. Who do you perceive as the <product category> service & support leader? 4 4 Servers Brand Leader Survey Methodology
  5. 5. 2019 Servers Brand Leader Survey Brand Leader Definitions 5
  6. 6. 2019 IT Brand Leader Survey Report Respondent Profiles
  7. 7. 2019 Servers Brand Leader Survey Respondent Title/Job Description: Other VAR/OEM Data Center Manager Security Administrator/Architect Executive/Management Storage Administrator/Architect Network Administrator/Architect Server Administrator/Architect IT Manager/Director 7
  8. 8. 2019 Servers Brand Leader Survey Your environment is best described as: Other Public Cloud/Data Center Provider High-Performance Computing Data Center Product Development Small-Medium Business Data Center Enterprise Data Center 8
  9. 9. 2019 IT Brand Leader Survey Report Survey Results
  10. 10. 2019 Servers Brand Leader Survey 2019 Servers Brand Leaders Voted by IT Pros Rackmount Servers Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Blade Servers HPE Dell EMC Cisco Dell EMC HPE Dell EMC White Box Servers Supermicro Supermicro Supermicro Supermicro Supermicro Supermicro Hyper Converged Systems Dell EMC Dell EMC VMware VMware Nutanix Dell EMC Server OS Microsoft Windows Red Hat Linux Red Hat Linux Red Hat Linux Red Hat Linux Microsoft Windows Server Hypervisors VMware VMware VMware VMware VMware VMware Server CPUs Intel AMD Intel Intel Intel Intel ARM-based Server CPUs Marvell ThunderX Marvell ThunderX Marvell ThunderX Marvell ThunderX Marvell ThunderX Marvell ThunderX Server GPUs NVIDIA AMD NVIDIA NVIDIA NVIDIA NVIDIA Server LOM Intel Broadcom Intel Intel Intel Intel SmartNICs Intel Intel Intel Intel Intel Intel 10
  11. 11. 2019 Servers Brand Leader Survey 11 Product Category Definitions • Rackmount Servers: Rack mount servers with very high levels of redundancy, reliability, compute power, performance and cost. • Blade Servers: A blade server is a stripped-down server computer with a modular design optimized to minimize the use of physical space and energy. Servers are added by inserting blades into a server blade enclosure. • White Box Servers: Unbranded or branded, e.g. HP, servers which can be purchased directly from the original equipment manufacturer (ODM), typically without the service and support available with traditional enterprise servers. • Hyper Converged Systems: Combinations of server, storage and networking and management software that facilitates the provisioning and management of the combined unit. • Server OS: Enterprise Server Operating System: Multi-user operating systems used to host tier-1 business applications. • Server Hypervisors: Software that virtualizes physical server hardware, with each virtual server capable of supporting a separate guest operating system and applications. • Server CPUs: Multi-core processors used in enterprise servers. • ARM-based Server CPUs: Server CPUs incorporating ARM cores and used in enterprise servers. • Server GPUs: Graphic processing cards used for applications such as deep learning and visual computing such as graphic design and video editing. • Server LOM: LAN-on-Motherboard (LOM) network controller chip on the server motherboard. Typically a 1GbE or 10GbE NIC chip, a 10GbE converged networking adapter chip, or a chip on a pluggable module (MLOM). • SmartNICs: SmartNICs are softwared-defined, ASIC or FPGA-based, NICs that offloaded services such as virtual switching (OVS), storage, data and network encryption (IPSEC/SSL), and more. 11
  12. 12. 2019 Servers Brand Leader Survey 12 Summary Analysis • IT pros vote Dell in every category of Rackmount Server brand leadership – No surprise here. Once again Dell EMC is selected as the brand leader in the volume segment of the server market. • HPE selected again as market leader for Blade Servers – HPE was selected again as market leader an innovation leader, but IT pros voted for Dell EMC as price, reliability, and support leader…and for Cisco as performance leader. • Supermicro overwhelming favorite as brand leader for White Box Servers – The survey results illustrate that ODM volume with hyperscale cloud service providers does not translate to brand awareness with enterprise IT pros. Supermicro owns the mindshare of enterprise integrators and IT pros. • Dell EMC and VMware run #1 and #2 in voting for Hyper Converged Systems market leader – The halo of the VMware and EMC Dell brands shines over voting for HCI brand leadership. The two captured every category except innovation where IT pros selected Nutanix. • Microsoft chosen as Server OS market leader, but IT pros like Red Hat Linux in 4 of 6 categories – For the first time ever, Linux was chosen in more than one category of brand leadership. Microsoft Windows was selected as the market and support leader, while Red Hat Linux was voted as leader for price, performance, reliability and innovation. • VMware Dominates IT Pro Voting for Server Hypervisors – Yawn…VMware sweeps voting for brand leadership in server hypervisors. 12
  13. 13. 2019 Servers Brand Leader Survey 13 Summary Analysis • Intel Sweeps Brand Leader Voting for Server CPUs…Except for Price – It would have been shocking if Intel was not selected again as the leader in 5 of 6 brand leader categories. AMD is selected as price leader. • Marvell ThunderX is Selected in Every Category of Brand Leadership for ARM Server-Based CPUs – With Qualcomm dropping out of the server CPU game, Marvel is winning a brand war of attrition against Ampere. • NVIDIA Sweeps Brand Leader Voting for Server GPUs…Except for Price – Once again AMD spoils the sweep for Nvidia by winning IT pro votes as price leader. • Intel Sweeps Brand Leader Voting for Server LOM…Except for Price – We IT Brand Leader research shows that server admins know who supplies their LAN on Motherboard (LOM) chips, and they prefer Intel. • IT Pros vote for Intel as the Market, Price, Performance, Reliability, Service & Support and Innovation Leader for SmartNICs – The Intel FPGA and Ethernet NIC marketing machine has been hard at work shaping the minds of the IT community. They have been rewarded with IT pro votes in every category of brand leadership for SmartNICs. 13
  14. 14. 2019 Servers Brand Leader Survey Rackmount Servers 14 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Dell EMC HPE Cisco IBM Fujitsu Oracle Lenovo Supermicro Huawei NEC Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Rackmount Servers?
  15. 15. 2019 Servers Brand Leader Survey Blade Servers 15 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% HPE Dell EMC Cisco Supermicro Huawei Lenovo Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Blade Servers?
  16. 16. 2019 Servers Brand Leader Survey White Box Servers 16 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% Supermicro Inventec Quanta Pegatron Iron Systems MITAC Wistron/Wiwynn Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for White Box Servers?
  17. 17. 2019 Servers Brand Leader Survey Hyper Converged Systems 17 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% Dell EMC VMware Nutanix Cisco HPE/Simplivity Microsoft Stratoscale Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Hyper Converged Systems?
  18. 18. 2019 Servers Brand Leader Survey Server OS 18 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Microsoft Windows Red Hat Linux HP-UX Oracle Solaris IBM-AIX SUSE Linux Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Server OS?
  19. 19. 2019 Servers Brand Leader Survey Server Hypervisors 19 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% VMware vSphere Microsoft Hyper-V Oracle VM Red Hat Virtualization PowerVM SUSE KVM/Xen Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Server Hypervisors?
  20. 20. 2019 Servers Brand Leader Survey Server CPUs 20 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% Intel Xeon IBM Power AMD Epyc Ampere eMag Marvell/ ThunderX Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Server CPUs?
  21. 21. 2019 Servers Brand Leader Survey ARM-based Server CPUs 21 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% Marvell ThunderX Ampere eMag Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for ARM-based Server CPUs?
  22. 22. 2019 Servers Brand Leader Survey Server GPUs 22 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% NVIDIA Intel AMD Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Server GPUs?
  23. 23. 2019 Servers Brand Leader Survey Server LOM 23 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% Intel Broadcom Mellanox Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Server LOM?
  24. 24. 2019 Servers Brand Leader Survey SmartNICs 24 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Intel Mellanox BittWare Marvell/Cavium Accolade Netronome Napatech Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for SmartNICs?
  25. 25. 2019 Servers Brand Leader Survey About the Author 25 Samantha Griffin is a Manager of Brand Leader Research at IT Brand Pulse. Samantha.griffin@itbrandpulse.com

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