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2019 Flash Brand Leader Report

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The 2019 Flash Brand Leader Survey covers 12 flash products. This report includes the results of IT Pro voting for six categories of brand leadership for each service: Market, Price, Performance, Reliability, Innovation, and Service & Support.

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2019 Flash Brand Leader Report

  1. 1. 2019 IT Brand Leader Survey Report Flash Products
  2. 2. August 2019 Brand Leader Survey Flash Brand Leader Survey Report The 2019 Flash brand leader surveys cover 12 Flash products. This report includes the results of voting for six categories of brand leadership for each service: Market, Price, Performance, Reliability, Service & Support and Innovation. Numerical survey data is available upon request. Please contact us at info@itbrandpulse.com. 2
  3. 3. August 2019 Brand Leader Survey 2019 Flash Brand Leader Survey Table of Contents Page Brand Leader Survey Methodology 4 Brand Leader Voting Definitions 5 Survey Respondent - Title/Job Description 7 Survey Respondent - Data Center Environment 8 2019 Flash Brand Leader Survey Winners Chart 10 Product Category Definitions 11 Summary Analysis 12 SSD 2019 Brand Leader Chart 13 NVDIMM 2019 Brand Leader Chart 14 Computational Storage 2019 Brand Leader Chart 15 All Flash SAN Array 2019 Brand Leader Chart 16 All Flash NAS Array 2019 Brand Leader Chart 17 All Flash NVMe-oF Array 2019 Brand Leader Chart 18 Hybrid HDD/SSD Array 2019 Brand Leader Chart 19 All Flash Hyperconverged Infrastructure (HCI) 2019 Brand Leader Chart 20 On-Prem All-Flash Storage-as-a-Service 2019 Brand Leader Chart 21 Public Cloud All-Flash Storage-as-a-Service 2019 Brand Leader Chart 22 Hybrid Cloud All-Flash Storage-as-a-Service 2019 Brand Leader Chart 23 Multi-Cloud All-Flash Storage-as-a-Service 2019 Brand Leader Chart 24 About the Author 25 3
  4. 4. August 2019 Brand Leader Survey 4 • Brand Leader reports are designed to measure the pulse of brand leadership in specific product categories using results from independent, non-sponsored surveys with at least 200 respondents. • The Flash Brand Leader Survey was conducted in 2019. – Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand Pulse database of 150,000 IT professionals. – Responses were collected using an online survey engine. • In each part, respondents were provided with a product category description, randomly-listed vendor choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions: 1. Who do you perceive as the <product category> market leader? 2. Who do you perceive as the <product category> price leader? 3. Who do you perceive as the <product category> performance leader? 4. Who do you perceive as the <product category> reliability leader? 5. Who do you perceive as the <product category> innovation leader? 6. Who do you perceive as the <product category> service & support leader? 4 4 Flash Brand Leader Survey Methodology
  5. 5. August 2019 Brand Leader Survey Brand Leader Definitions 5
  6. 6. 2019 IT Brand Leader Survey Report Respondent Profiles
  7. 7. August 2019 Brand Leader Survey Respondent Title/Job Description: VAR/OEM Data Center Manager Security Administrator/Architect Storage Administrator/Architect Executive/Management Other Network Administrator/Architect Server Administrator/Architect IT Manager/Director 7
  8. 8. August 2019 Brand Leader Survey Your environment is best described as: Public Cloud/Data Center Provider Other High-Performance Computing Data Center Product Development Small-Medium Business Data Center Enterprise Data Center 8
  9. 9. 2019 IT Brand Leader Survey Report Survey Results
  10. 10. August 2019 Brand Leader Survey 2019 Flash Brand Leaders Voted by IT Pros SSD Samsung Samsung Samsung Samsung Samsung Samsung NVDIMM Intel Micron Intel Intel Intel Intel Computational Storage Samsung Samsung Samsung Samsung Samsung Samsung All Flash SAN Array Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC All Flash NAS Array Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC All Flash NVMe-oF Array IBM NetApp IBM IBM IBM & Pure Storage (tie) IBM Hybrid HDD/SSD Array Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC All Flash Hyperconverged Infrastructure (HCI) Dell Technologies (EMC + VMware) Dell Technologies (EMC + VMware) Dell Technologies (EMC + VMware) Dell Technologies (EMC + VMware) Dell Technologies (EMC + VMware) Dell Technologies (EMC + VMware) On-Prem All-Flash Storage-as-a-Service HPE HPE Pure Storage HPE Pure Storage HPE Public Cloud All-Flash Storage-as-a-Service AWS AWS AWS AWS AWS AWS Hybrid Cloud All-Flash Storage-as-a-Service VMware Pure Storage VMware VMware VMware VMware Multi-Cloud All-Flash Storage-as-a-Service IBM VMware VMware IBM VMware IBM 10
  11. 11. August 2019 Brand Leader Survey 11 Product Category Definitions • SSD: SAS/SATA or NVMe SSD modules in various form-factors • NVDIMM: DIMM packages with some type of non-volatile memory on-board • Computational Storage: Compute moved to processing inside flash storage systems for applications like pattern matching, indexing, and searching • All Flash SAN Array: All-flash arrays for block storage with FC and/or iSCSI interfaces • All Flash NAS Array: All-flash arrays for file storage with Ethernet interfaces • All Flash NVMe-oF Array: All-flash arrays for block or file storage with NVMe over FC, NVMe over RoCE or NVMe over TCP interfaces • Hybrid HDD/SSD Array: SAN and/or NAS arrays supporting HDDs and SSDs • All Flash Hyperconverged Infrastructure (HCI): HCI systems configured with all-flash storage • On-Prem All-Flash Storage-as-a-Service: All-flash object, block or file storage as-a-service available on- premises at a customer • Public Cloud All-Flash Storage-as-a-Service: All-flash object, block or file storage as-a-service available in a public cloud • Hybrid Cloud All-Flash Storage-as-a-Service: All-flash object, block or file storage as-a-service available in a public cloud AND on-premises at customer • Multi-Cloud All-Flash Storage-as-a-Service: All-flash object, block or file storage as-a-service available in multiple public clouds (AWS + Azure + Google, setc.) 11
  12. 12. August 2019 Brand Leader Survey 12 Summary Analysis • Samsung Repeats as Market Leader for SSD, Selected for First Time as Market Leader for Computational Storage – Samsung has reigned as the undisputed brand leader for enterprise SSDs, selected as market leader in every annual IT brand leader survey conducted. The company introduced SmartSSD computational storage in late 2018 and IT pros responded in 2019 by selecting Samsung as the market leader. • Dell Technologies Companies Voted Market Leader for All-Flash SAN Array, All-Flash NAS Array, Hybrid HDD/SSD Array, All-Flash HCI, & Hybrid Cloud All-Flash Storage-as-a-Service – IT pros voted for Dell EMC and VMware, or for the combination of Dell EMC and VMware, as the market leader in 5 storage product categories. VMware is powering storage brand leadership for Dell Technologies in HCI and Hybrid Cloud STaaS. • IT Pros Vote Choose IBM as Market Leader for All-Flash NVMe-oF Arrays and Multi-Cloud Storage-as-a-Service – IBM has invested heavily in marketing NMVe storage fabrics and multi-cloud data services. IT pros rewarded the company with their votes for IBM as market leader for All-Flash NVMe-oF arrays and for Multi-Cloud STaaS. • HPE GreenLake Selected as Market Leader for On-Prem Storage-as-a-Service – HPE boldly announced their entire portfolio will be available as-a-service by 2022. Their massive marketing thrust did not go un-noticed as IT pros selected HPE as the market leader for on-prem STaaS. • AWS Voted Market, Price, Performance, Reliability, Service & Support, and Innovation Leader for Public Cloud Storage-as-a-Service – The company that started the cloud revolution with the world’s first public cloud storage-as-a-service offering, is dominating global revenue market share, as well as voting from IT pros for brand leadership. • Intel Optane Repeats as Brand Leader for NVDIMM – IT pros once again voted for Intel Optane memory in every category of brand leadership for NVDIMM products. 12
  13. 13. August 2019 Brand Leader Survey SSD 13 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Samsung Intel Toshiba WDC Micron SK Hynix Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for SSD?
  14. 14. August 2019 Brand Leader Survey NVDIMM 14 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Intel Micron Samsung Netlist Viking AgigA Tech SMART Everspin Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for NVDIMM?
  15. 15. August 2019 Brand Leader Survey Computational Storage 15 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% Samsung ScaleFlux NGD Systems Agylstor Eideticom Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Computational Storage?
  16. 16. August 2019 Brand Leader Survey All Flash SAN Array 16 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% Dell EMC HPE IBM NetApp Pure Storage Hitachi Oracle Western Digital Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for All Flash SAN Array?
  17. 17. August 2019 Brand Leader Survey All Flash NAS Array 17 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Dell EMC NetApp Hitachi HPE Oracle Western Digital Nimbus Data Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for All Flash NAS Array?
  18. 18. August 2019 Brand Leader Survey All Flash NVMe-oF Array 18 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% IBM Pure Storage NetApp E8 Storage Excelero Apeiron Data Systems Pavilion Data Systems Vexata Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for All Flash NVMe-oF Array?
  19. 19. August 2019 Brand Leader Survey Hybrid HDD/SSD Array 19 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% Dell EMC HPE Hitachi NetApp IBM Western Digital Oracle IBM Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Hybrid HDD/SSD Array?
  20. 20. August 2019 Brand Leader Survey All Flash Hyperconverged Infrastructure (HCI) 20 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% Dell Technologies (EMC + VMware) Cisco Nutanix HPE Microsoft Huawei Pivot3 Stratoscale Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for All Flash Hyperconverged Infrastructure (HCI)?
  21. 21. August 2019 Brand Leader Survey On-Prem All-Flash Storage-as-a-Service 21 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% HPE Pure Storage VMware Kaminario Zadara Storage Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for On-Prem All-Flash Storage-as-a-Service?
  22. 22. August 2019 Brand Leader Survey Public Cloud All-Flash Storage-as-a-Service 22 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% AWS Microsoft Azure Google Cloud Pure Storage NetApp Kaminario Zadara Storage HPE Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Public Cloud All-Flash Storage-as-a-Service?
  23. 23. August 2019 Brand Leader Survey Hybrid Cloud All-Flash Storage-as-a-Service 23 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% VMware Pure Storage HPE Kaminario Zadara Storage Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Hybrid Cloud All-Flash Storage-as-a-Service?
  24. 24. August 2019 Brand Leader Survey Multi-Cloud All-Flash Storage-as-a-Service 24 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% IBM VMware NetApp HPE Pure Storage Zadara Storage Market Price Performance Reliability Innovation Service & Support Who do you perceive as the Market, Price, Performance, Reliability, Innovation, and Service & Support leader for Multi-Cloud All-Flash Storage-as-a-Service?
  25. 25. August 2019 Brand Leader Survey About the Author 25 Samantha Griffin Analyst & Manager, Brand Leader Research Samantha.griffin@itbrandpulse.com Harrison Griffin Analyst Harrison.griffin@itbrandpulse.com

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