1. Servers
2018 Brand Leader Survey
Mini-Report

2. February 2018 Brand Leader Survey
Brand Leader Survey Mini-Report
This IT Brand Pulse mini-report includes only market leader data
from the independent, non-sponsored survey covering six
categories of brand leadership—Market, Price, Performance,
Reliability, Service & Support and Innovation—for twelve
Server products.
Complete survey data for each product category is available.
Please contact us at info@itbrandpulse.com for information and
pricing.
2

3. February 2018 Brand Leader Survey
Servers Brand Leader Survey Mini-Report, 2018 Table of Contents
Brand Leader Survey Methodology Page 4
Brand Leader Voting Definitions Page 5
2018 Servers Brand Leader Survey Winners Chart Page 6
Survey Respondent - Title/Job Description Page 8
Survey Respondent - Data Center Environment Page 9
ARM-based Server Processors 2018 Market Leader Chart Page 11
Dense Low Power Microservers 2018 Market Leader Chart Page 12
Edge Servers 2018 Market Leader Chart Page 13
Enterprise Blade Servers 2018 Market Leader Chart Page 14
Enterprise Rackmount Servers 2018 Market Leader Chart Page 15
Enterprise Server Hypervisor 2018 Market Leader Chart Page 16
Enterprise Server LOM & MLOM 2018 Market Leader Chart Page 17
Enterprise Server Operating System 2018 Market Leader Chart Page 18
Enterprise Server Processors 2018 Market Leader Chart Page 19
Integrated Systems 2018 Market Leader Chart Page 20
Server GPUs 2018 Market Leader Chart Page 21
White Box Servers 2018 Market Leader Chart Page 22
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4. February 2018 Brand Leader Survey
Servers
Brand Leader Survey Methodology
• Brand Leader reports are designed to measure the pulse of brand leadership in specific product
categories using results from independent, non-sponsored surveys with at least 200 respondents.
• The Servers Brand Leader Survey was conducted in February, 2018.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand
Pulse IT professional database.
– Two hundred and one IT Pros responded to this survey.
– Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, randomly-listed vendor
choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> service & support leader?
6. Who do you perceive as the <product category> innovation leader?
4

5. February 2018 Brand Leader Survey
5
Brand Leader Definitions

6. February 2018 Brand Leader Survey
February 2018
Servers
Brand Leaders - Voted by IT Pros
ARM-based Server Processors Qualcomm Qualcomm Qualcomm Qualcomm Qualcomm Qualcomm
Dense Low Power Microservers HPE HPE HPE HPE HPE HPE
Edge Servers HPE Dell EMC HPE HPE HPE HPE
Enterprise Blade Servers HPE Dell EMC HPE HPE HPE HPE
Enterprise Rackmount Servers HPE Dell EMC HPE HPE HPE HPE
Enterprise Server Hypervisor VMware VMware VMware VMware VMware VMware
Enterprise Server LOM & MLOM Intel Intel Intel Intel Intel Intel
Enterprise Server Operating System Microsoft Red Hat Red Hat Red Hat Microsoft Microsoft
Enterprise Server Processors Intel Intel & AMD
(tie)
Intel Intel Intel Intel
Integrated Systems Cisco Dell EMC Cisco Cisco Cisco Cisco
Server GPUs NVIDIA Intel NVIDIA NVIDIA Intel NVIDIA
White Box Servers Supermicro Supermicro Supermicro Supermicro Supermicro Supermicro

7. Respondent Profiles
Servers
2018 Brand Leader Survey

8. February 2018 Brand Leader Survey
Respondent Title/Job Description:
VAR/OEM
Other
Security Administrator/Architect
Executive/Management
Data Center Manager
Network Administrator/Architect
Storage Administrator/Architect
Server Administrator/Architect
IT Manager/Director
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9. February 2018 Brand Leader Survey
Your environment is best described as:
Other
Public Cloud/Data Center Provider
Product Development
High-Performance Computing Data Center
Small-Medium Business Data Center
Enterprise Data Center
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10. Market Leaders
Servers
2018 Brand Leader Survey

11. February 2018 Brand Leader Survey
2018 Market Leader
ARM-based Server Processors
Ampere Cavium Marvell Qualcomm
Who do you
perceive as the
market leader for
ARM-based Server
Processors?
11

12. February 2018 Brand Leader Survey
2018 Market Leader
Dense Low Power Microservers
HPE Quanta Supermicro
Who do you
perceive as the
market leader for
Dense Low Power
Microservers?
12

13. February 2018 Brand Leader Survey
2018 Market Leader
Edge Servers
Cisco Dell EMC HPE Huawei Supermicro
Who do you
perceive as the
market leader for
Edge Servers?
13

14. February 2018 Brand Leader Survey
2018 Market Leader
Enterprise Blade Servers
Cisco Dell EMC Fujitsu Hitachi HPE Huawei IBM Lenovo NEC Oracle Supermicro
Who do you perceive
as the market leader
for Enterprise Blade
Servers?
14

15. February 2018 Brand Leader Survey
2018 Market Leader
Enterprise Rackmount Servers
Cisco Dell EMC Fujitsu HPE Huawei IBM Lenovo NEC Oracle Supermicro
Who do you perceive
as the market leader
for Enterprise
Rackmount Servers?
15

16. February 2018 Brand Leader Survey
2018 Market Leader
Enterprise Server Hypervisor
IBM Microsoft Oracle Red Hat SUSE VMware
Who do you
perceive as the
market leader for
Enterprise Server
Hypervisor?
16

17. February 2018 Brand Leader Survey
2018 Market Leader
Enterprise Server LOM & MLOM
Broadcom Cavium/QLogic Intel Mellanox
Who do you
perceive as the
market leader for
Enterprise Server
LOM & MLOM
17

18. February 2018 Brand Leader Survey
2018 Market Leader
Enterprise Server Operating System
18
HPE IBM Microsoft Oracle Red Hat SUSE
Who do you
perceive as the
market leader for
Enterprise Server
Operating System?

19. February 2018 Brand Leader Survey
2018 Market Leader
Enterprise Server Processors
AMD Ampere Cavium IBM Intel Qualcomm
Who do you
perceive as the
market leader for
Enterprise Server
Processors?
19

20. February 2018 Brand Leader Survey
2018 Market Leader
Integrated Systems
Cisco Dell EMC HPE/
Simplivity
Huawei IBM Lenovo NetApp Nutanix Oracle Pivot3 Scale
Computing
Who do you perceive
as the market leader
for Integrated
Systems?
20

21. February 2018 Brand Leader Survey
2018 Market Leader
Server GPUs
AMD Intel NVIDIA
Who do you
perceive as the
market leader for
Server GPUs?
21

22. February 2018 Brand Leader Survey
2018 Market Leader
White Box Servers
Inventec Iron Systems Mitac Pegatron Quanta Supermicro Wistron/
Wiwynn
Who do you
perceive as the
market leader for
White Box Servers?
22