1. Networking & Storage
2018 Brand Leader Survey
Mini-Report

2. March 2018 Brand Leader Survey
Brand Leader Survey Mini-Report
This IT Brand Pulse mini-report includes only market leader data
from the independent, non-sponsored survey covering six
categories of brand leadership—Market, Price, Performance,
Reliability, Service & Support and Innovation—for eleven
Networking & Storage products.
Complete survey data for each product category is available.
Please contact us at info@itbrandpulse.com for information and
pricing.
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3. March 2018 Brand Leader Survey
Networking & Storage Brand Leader Survey Mini-Report, 2018 Table of Contents
Brand Leader Survey Methodology Page 4
Brand Leader Voting Definitions Page 5
2018 Networking & Storage Brand Leader Survey Winners Chart Page 6
Survey Respondent - Title/Job Description Page 8
Survey Respondent - Data Center Environment Page 9
Bare Metal Switch OS 2018 Market Leader Chart Page 11
Embedded Blade Server Networking 2018 Market Leader Chart Page 12
Enterprise File Synchronization & Sharing 2018 Market Leader Chart Page 13
Multi-Protocol Top-of-Rack Switches 2018 Market Leader Chart Page 14
Multi-Protocol Core Switches 2018 Market Leader Chart Page 15
Open Networking Switch (Bare Metal Switch) 2018 Market Leader Chart Page 16
Scale-out Object Storage Appliance 2018 Market Leader Chart Page 17
Scale-out Object Storage Software 2018 Market Leader Chart Page 18
Scale-out File Storage 2018 Market Leader Chart Page 19
Servers for Software Defined Storage 2018 Market Leader Chart Page 20
WAN Optimization 2018 Market Leader Chart Page 21
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4. March 2018 Brand Leader Survey
Networking & Storage
Brand Leader Survey Methodology
• Brand Leader reports are designed to measure the pulse of brand leadership in specific product
categories using results from independent, non-sponsored surveys with at least 200 respondents.
• The Networking & Storage Brand Leader Survey was conducted in March, 2018.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand
Pulse IT professional database.
– Two hundred and two IT Pros responded to this survey.
– Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, randomly-listed vendor
choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> service & support leader?
6. Who do you perceive as the <product category> innovation leader?
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5. March 2018 Brand Leader Survey
5
Brand Leader Definitions

6. March 2018 Brand Leader Survey
March 2018
Networking & Storage
Brand Leaders - Voted by IT Pros
Bare Metal Switch OS Arista Arista Arista Arista Arista Arista
Embedded Blade Server Networking Cisco Dell EMC Cisco Cisco Dell EMC Cisco
Enterprise File Sync & Share Google Google Microsoft Google Microsoft Google
Multi-Protocol Core Switches Cisco Cisco Cisco Cisco Cisco Cisco
Multi-Protocol Top-of-Rack Switches Cisco Cisco Cisco Cisco Cisco Cisco
Open Networking Switch
(Bare Metal Switch)
Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Scale out Object Storage Appliance Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Scale out Object Storage Software Red Hat Red Hat Red Hat Red Hat Red Hat Red Hat
Scale-out File Storage NetApp Dell EMC NetApp NetApp IBM NetApp
Servers for Software Defined Storage Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
WAN Optimization Cisco Cisco Cisco Cisco Cisco Cisco

7. Respondent Profiles
Networking & Storage
2018 Brand Leader Survey

8. March 2018 Brand Leader Survey
Respondent Title/Job Description:
VAR/OEM
Other
Security Administrator/Architect
Executive/Management
Storage Administrator/Architect
Data Center Manager
Network Administrator/Architect
Server Administrator/Architect
IT Manager/Director
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9. March 2018 Brand Leader Survey
Your environment is best described as:
Other
Product Development
Public Cloud/Data Center Provider
High-Performance Computing Data Center
Small-Medium Business Data Center
Enterprise Data Center
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10. Market Leaders
Networking & Storage
2018 Brand Leader Survey

11. March 2018 Brand Leader Survey
2018 Market Leader
Bare Metal Switch OS
Arista Big Switch Cumulus Pica8 Pluribus
Who do you perceive
as the market leader
for Bare Metal
Switch OS?
11

12. March 2018 Brand Leader Survey
2018 Market Leader
Embedded Blade Server Networking
Cisco Dell EMC Fujitsu HPE Huawei Lenovo NEC Oracle Supermicro
Who do you
perceive as the
market leader for
Embedded Blade
Server Networking?
12

13. March 2018 Brand Leader Survey
2018 Market Leader
Enterprise File Synchronization & Sharing
Accelion Axway BlackBerry Box Citrix Dropbox Egnyte Google Microsoft
Who do you perceive
as the market leader
for Enterprise File
Synchronization &
Sharing?
13

14. March 2018 Brand Leader Survey
2018 Market Leader
Multi-Protocol Core Switches
Arista Brocade Cisco Dell EMC Extreme
Networks
HPE Huawei Juniper Nokia/
Alcatel
ZTE
Who do you
perceive as the
market leader for
Multi-Protocol Core
Switches?
14

15. March 2018 Brand Leader Survey
2018 Market Leader
Multi-Protocol Top of Rack Switches
Arista Cisco Dell EMC Extreme
Networks
HPE Huawei Juniper Nokia/
Alcatel
ZTE
Who do you
perceive as the
market leader for
Multi-Protocol Top
of Rack Switches?
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16. March 2018 Brand Leader Survey
2018 Market Leader
Open Networking Switch (Bare Metal Switch)
Alpha
Networks
Dell EMC D-Link Edge-Core HPE Interface
Masters
Penguin Quanta QCT
Who do you
perceive as the
market leader for
Open Networking
Switch (Bare Metal
Switch)?
16

17. March 2018 Brand Leader Survey
2018 Market Leader
Scale-out Object Storage Appliance
Cloudian DDN Dell EMC HDS Huawei IBM NetApp Quantum
Who do you
perceive as the
market leader for
Scale-out Object
Storage Appliance?
17

18. March 2018 Brand Leader Survey
2018 Market Leader
Scale-out Object Storage Software
Basho Caringo Cloudian Hedvig HGST/
Amplidata
IBM/
Cleversafe
Nexenta Red Hat Scality SUSE Swift
Stack
Tarmin VMware
Who do you
perceive as the
market leader for
Scale-out Object
Storage Software?
18

19. March 2018 Brand Leader Survey
2018 Market Leader
Scale-out File Storage
Dell EMC Hitachi HPE Huawei IBM Microsoft NetApp Quantum Red Hat Scality SUSE
Who do you perceive
as the market leader
for Scale-out File
Storage?
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20. March 2018 Brand Leader Survey
2018 Market Leader
Servers for Software Defined Storage
Cisco Dell EMC HPE Huawei Inspur Lenovo Quanta Supermicro
Who do you perceive as
the market leader for
Servers for Software
Defined Storage?
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21. March 2018 Brand Leader Survey
2018 Market Leader
WAN Optimization
Array
Networks
Circadence Cisco Citrix Exinda FatPipe
Networks
InfoVista/
Ipanema
Riverbed Sangfor Silver
Peak
Symantec/
Blue Coat
Who do you perceive
as the market leader
for WAN Optimization?
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