1. Flash Storage
2018 Brand Leader Survey
Mini-Report

2. June 2018 Brand Leader Survey
Brand Leader Survey Mini-Report
This IT Brand Pulse mini-report includes only market leader data
from the independent, non-sponsored survey covering six
categories of brand leadership—Market, Price, Performance,
Reliability, Service & Support and Innovation—for fifteen
Flash Storage products (plus one added question on Contributions
to Innovation over the past five years).
Complete survey data for each product category is available.
Please contact us at info@itbrandpulse.com for information and
pricing.
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3. June 2018 Brand Leader Survey
2018 Flash Storage Brand Leader Survey Table of Contents Page
Brand Leader Survey Methodology 4
Brand Leader Voting Definitions 5
2018 Flash Storage Brand Leader Survey Winners Chart 6
Survey Respondent - Title/Job Description 8
Survey Respondent - Data Center Environment 9
All Flash FC Array 2018 Market Leader Chart 11
All Flash Hyperconverged Infrastructure (HCI) 2018 Market Leader Chart 12
All Flash iSCSI Array 2018 Market Leader Chart 13
All Flash NAS Array 2018 Market Leader Chart 14
All Flash NVMe-oF Storage 2018 Market Leader Chart 15
All Flash Unified SAN/NAS Array 2018 Market Leader Chart 16
Computational Storage 2018 Market Leader Chart 17
Flash Cache Software 2018 Market Leader Chart 18
Hybrid HDD/SSD Array 2018 Market Leader Chart 19
NAND Flash Chips 2018 Market Leader Chart 20
NVDIMM 2018 Market Leader Chart 21
NVMe-oF Network Adapters 2018 Market Leader Chart 22
PCIe NVMe Card – SSD 2018 Market Leader Chart 23
SSD 2018 Market Leader Chart 24
Ultra-Low Latency SSD 2018 Market Leader Chart 25
Contributions to Innovation: Ultra-Low Latency Storage for Edge Computing (2014-2018) Brand Leader Chart 26
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4. June 2018 Brand Leader Survey
2018 Flash Storage
Brand Leader Survey Methodology
• Brand Leader reports are designed to measure the pulse of brand leadership in specific product
categories using results from independent, non-sponsored surveys with at least 200 respondents.
• The Flash Storage Brand Leader Survey was conducted in June, 2018.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand
Pulse IT professional database.
– Two hundred and seven IT Pros responded to this survey.
– Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, randomly-listed vendor
choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> service & support leader?
6. Who do you perceive as the <product category> innovation leader?
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5. June 2018 Brand Leader Survey
5
Brand Leader Definitions

6. June 2018 Brand Leader Survey
2018 Flash Storage
Brand Leaders - Voted by IT Pros
Survey ConductedJune, 2018
All Flash FC Array Pure Storage Dell EMC Pure Storage NetApp/SolidFire NetApp/SolidFire Pure Storage
All Flash Hyperconverged Infrastructure (HCI) Nutanix Dell EMC Nutanix VMware Dell EMC Nutanix
All Flash iSCSI Array Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
All Flash NAS Array NetApp Dell EMC NetApp NetApp NetApp NetApp
All Flash NVMe-oF Storage Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Pure Storage
All Flash Unified SAN/NAS Array Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Computational Storage ScaleFlux ScaleFlux ScaleFlux ScaleFlux ScaleFlux ScaleFlux
Flash Cache Software VMware VMware VMware VMware VMware VMware
Hybrid HDD/SSD Array Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
NAND Flash Chips Samsung Samsung Samsung Samsung Samsung Samsung
NVDIMM Intel Micron Intel Intel Intel Intel
NVMe-oF Network Adapters Mellanox Mellanox Mellanox Mellanox Mellanox Mellanox
PCIe NVMe Card – SSD Intel Western Digital Intel Western Digital Dell EMC Intel
SSD Samsung Samsung Samsung Samsung Samsung Samsung
Ultra-Low Latency SSD Intel Samsung Intel Intel Intel Intel
Contributions to Innovation: Ultra-Low Latency
Storage for Edge Computing (2014-2018)
Intel

7. Respondent Profiles
Flash Storage
2018 Brand Leader Survey

8. June 2018 Brand Leader Survey
Respondent Title/Job Description:
VAR/OEM
Other
Security Administrator/Architect
Network Administrator/Architect
Executive/Management
Data Center Manager
Server Administrator/Architect
Storage Administrator/Architect
IT Manager/Director
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9. June 2018 Brand Leader Survey
Your environment is best described as:
Other
Product Development
Public Cloud/Data Center Provider
High-Performance Computing Data Center
Small-Medium Business Data Center
Enterprise Data Center
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10. Market Leaders
Flash Storage
2018 Brand Leader Survey

11. June 2018 Brand Leader Survey
2018 Market Leader
All Flash FC Array
Dell
EMC
Hitachi HPE Huawei IBM Kaminario NetApp/
SolidFire
Nimbus
Data
Oracle Pure
Storage
Western
Digital/
Tegile
Who do you
perceive as the
market leader for
All Flash FC Arrays?
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12. June 2018 Brand Leader Survey
2018 Market Leader
All Flash Hyperconverged Infrastructure (HCI)
Cisco Dell EMC HPE Huawei Microsoft Nutanix Pivot3 Stratoscale VMware
Who do you perceive
as the market leader
for All Flash
Hyperconverged
Infrastructure (HCI)?
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13. June 2018 Brand Leader Survey
2018 Market Leader
All Flash iSCSI Array
Dell EMC HPE NetApp/SolidFire Nimbus Data Pure Storage
Who do you
perceive as the
market leader
for All Flash
iSCSI Arrays?
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14. June 2018 Brand Leader Survey
2018 Market Leader
All Flash NAS Array
Dell EMC Hitachi HPE NetApp Nimbus Data Oracle Western Digital /
Tegile
Who do you
perceive as the
market leader
for All Flash
NAS Arrays?
14

15. June 2018 Brand Leader Survey
2018 Market Leader
All Flash NVMe-oF Storage
Apeiron
Data
Systems
Dell EMC E8 Storage Excelero IBM NetApp Pavilion
Data
Systems
Pure Storage Western
Digital
Who do you
perceive as the
market leader for
All Flash NVMe-oF
Storage?
15

16. June 2018 Brand Leader Survey
2018 Market Leader
All Flash Unified SAN/NAS Array
Dell EMC Hitachi HPE NetApp Nimbus Data Oracle Western Digital/
Tegile
Who do you
perceive as the
market leader for
All Flash Unified
SAN/NAS Arrays?
16

17. June 2018 Brand Leader Survey
2018 Market Leader
Computational Storage
Agylstor Eideticom NGD Systems ScaleFlux
Who do you
perceive as the
market leader for
Computational
Storage?
17

18. June 2018 Brand Leader Survey
2018 Market Leader
Flash Cache Software
Broadcom IBM Intel NetApp VMware
Who do you
perceive as the
market leader
for Flash Cache
Software?
18

19. June 2018 Brand Leader Survey
2018 Market Leader
Hybrid HDD/SSD Array
Dell EMC Hitachi HPE IBM NetApp Oracle Tintri Western
Digital/
Tegile
Who do you perceive
as the market leader
for Hybrid HDD/SSD
Arrays?
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20. June 2018 Brand Leader Survey
2018 Market Leader
NAND Flash Chips
Intel Micron Samsung SK Hynix Toshiba Western Digital
Who do you
perceive as the
market leader for
NAND Flash Chips?
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21. June 2018 Brand Leader Survey
2018 Market Leader
NVDIMM
AgigA Tech HPE Intel Micron NetList Viking Technology
Who do you
perceive as the
market leader
for NVDIMM?
21

22. June 2018 Brand Leader Survey
2018 Market Leader
NVMe-oF Network Adapters
Broadcom Cavium/QLogic Chelsio Intel Mellanox Solarflare
Who do you perceive
as the market leader
for NVMe-oF Network
Adapters?
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23. June 2018 Brand Leader Survey
2018 Market Leader
PCIe NVMe Card – SSD
Dell EMC Huawei IBM Intel Lite-On Micron Seagate Toshiba Western
Digital
Who do you
perceive as the
market leader
for PCIe NVMe
Card – SSD?
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24. June 2018 Brand Leader Survey
2018 Market Leader
SSD
Intel Kingston Lite-On Micron Samsung Seagate SK Hynix Toshiba Western
Digital
Who do you
perceive as the
market leader
for SSDs?
24

25. June 2018 Brand Leader Survey
2018 Market Leader
Ultra-Low Latency SSD
Intel Samsung
Who do you
perceive as the
market leader
for Ultra-Low
Latency SSDs?
25

26. June 2018 Brand Leader Survey
Innovation Leader (2014-2018)
Ultra-Low Latency Storage for Edge Computing
Intel HPE Mellanox Samsung Dell EMC Other
Which company contributed
most to innovation in Ultra-
Low Latency Storage for
Edge Computing over the
past 5 years?
26