1. SDN/NFV and Software Tools
2016 Brand Leader Survey
Mini-Report

2. Brand Leader Survey Mini-Report
This IT Brand Pulse mini-report includes only market leader data from the
independent, non-sponsored surveys covering six categories of brand
leadership–Market, Price, Performance, Reliability, Service & Support
and Innovation–for twelve classes of SDN/NFV and Software Tools.
Complete survey data for each product category is available. Please
contact us at info@itbrandpulse.com for information and pricing.
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3. Table of Contents
SDN/NFV and Software Tools Brand Leader Survey Mini-Report, 2016
Brand Leader Survey Methodology Page 4
Brand Leader Voting Definitions Page 5
2016 SDN/NFV and Software Tools Brand Leader Chart Page 6
List of Selected IT Professional Respondents Page 7
Respondent Title/Job Description Page 9
Respondent Data Center Environment Page 10
2016 Layer 4-7 NFV Services Platform Market Leader Bar Chart Page 12
2016 SDN Enabled Switch Market Leader Bar Chart Page 13
2016 SDN Monitoring Market Leader Bar Chart Page 14
2016 SDN Platform Market Leader Bar Chart Page 15
2016 Application Performance Management Tools Market Leader Bar Chart Page 16
2016 Business Intelligence Tools Market Leader Bar Chart Page 17
2016 Functional Testing Tools Market Leader Bar Chart Page 18
2016 Identity & Access Management Tools Market Leader Bar Chart Page 19
2016 IT Infrastructure Monitoring Solutions Market Leader Bar Chart Page 20
2016 Security Information & Event Management Solutions Market Leader Bar Chart Page 21
2016 Unified Communications Market Leader Bar Chart Page 22
2016 Virtualization Management Tools Market Leader Bar Chart Page 23
2016 Bonus Questions: Trusted Brands in Computing, Storage, and Networking in 2020 Page 25-27
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4. SDN/NFV and Software Tools
Brand Leader Survey Methodology
• Brand Leader Reports are designed to measure the pulse of brand leadership in specific product
categories using independent, non-sponsored surveys with at least 200 respondents.
• The SDN/NFV and Software Tools surveys were conducted in April, 2016.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand
Pulse IT professional database.
– Two hundred and seven IT Pros completed this survey.
– Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, list of vendor choices
(plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> service & support leader?
6. Who do you perceive as the <product category> innovation leader?
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5. 5
Brand Leader Definitions

6. 2016 SDN/NFV
& Software Tools
Voted by IT Pros
Survey conducted April, 2016
Layer 4-7 NFV Services Platform Cisco VMware Cisco Cisco Cisco VMware
SDN Enabled Switches Cisco Dell Cisco Cisco Cisco Cisco
SDN Monitoring HPE HPE HPE HPE HPE HPE
SDN Platform Cisco Cisco Cisco Cisco Cisco Cisco
Unified Communications Cisco Cisco Cisco Cisco Cisco Cisco
Application Performance
Management Tools
Microsoft Microsoft Microsoft Microsoft Microsoft Microsoft
Business Intelligence Tools Oracle Microsoft SAP SAP Oracle Oracle
Functional Testing Tools IBM HPE IBM IBM HPE IBM
Identity & Access Management
Tools
IBM
CA
Technologies
IBM IBM IBM IBM
IT Infrastructure Monitoring
Solutions
CA
Technologies
SpiceWorks
CA
Technologies
CA
Technologies
Nagios SpiceWorks
Security Info & Event
Management Solutions
Splunk Splunk Splunk Splunk SolarWinds Splunk

7. Selected Organizations Represented in the Surveys
City of Los Angeles
Constellation Brands
Comcast
Cox Enterprise
DAIWA Capital Markets
Daybreak Game (Sony Online)
Delta Airlines
Detroit Medical Center
Ernst & Young
ETH Zürich
ExxonMobil
Fed. Home Loan Bank
FedEx
Ford Motor Company
General Motors
Henry Ford Health System
Intelsat
International Game Technology
J.M. Smucker Co.
J.P. Morgan-Chase
Kaspersky Lab
Kingston
Lockheed Martin
LRZ
20th Century Fox
American Airlines
Assurant
AT&T
Averitt Express
Baker Hughes
Battelle Memorial Institute
Bank of America
Bank of the West
Baylor College of Med
Belden
Bhabha Atomic Rsrch (BARC)
Blizzard Entertainment
Booz Allen Hamilton
Blue Cross
Boston Scientific
BC Lottery Corp (BCLC)
Bridgestone Retail
CA Department of Insurance
Chanel
Chapman Univ/Dodge Film
Chevron
Children‘s Hospital of Pittsburgh
Chubb
Macy‘s
Mastercard
MassIT (State of MA)
McAfee
Michael Kors
Milliman
MIT
Morgan Stanley
NASA
National Severe Storms Lab
Nat'l Institute of Health (NIH)
Nationwide Insurance
NYC Housing Authority
Oppenheimer & Co.
Optum (United Health Group)
Orbital ATK
PBS
Pacific Northwest Nat‘l Lab
Prudential
Regus
REI
Rutgers University
Sandia National Labs
Seneca Gaming Corp (SGC)
Siemens
Smith & Nephew
Social Security Administration
Sony Pictures
Staples
St. Luke's Hospital
Thomson Reuters
SunEdison
Telecom Italia
Temco Services
UBS
UCLA
Unisys
UN Federal Credit Union
United States Postal Service
Universal Parks and Resorts
U.S. Dept. of Commerce
USC Marshall School of Business
Verizon
Vonage
Walmart
Weizmann Institute of Science
Whole Foods
Zions Bancorporation
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8. Respondent Profiles

9. Respondent Title/Job Description:
VAR / OEM
Other
Storage Administrator/Architect
Executive/Management
Server Administrator/Architect
Data Center Manager
Network Administrator/Architect
IT Manager/Director
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10. Your environment is best described as:
Other
Public Cloud/Data Center Provider
Product Development
Small-medium business data center
High performance computing data center
Enterprise data center
10

11. Market Leaders

12. 2016 Market Leader
Layer 4-7 NFV Services Platform
Brocade Cisco
Evolved
Services
Platform
Embrane HPE IBM Juniper Midokura Nuage PlumGrid Tail-f VMware NSX Other
Who do you perceive
as the market leader
for Layer 4-7 NFV
Services Platform?
April 2016 Brand Leader Survey
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13. 2016 Market Leader
SDN Enabled Switch
Arista Brocade Cisco Dell Extreme
Networks
HPE Huawei Juniper Pica8 Plexxi
Switch
Other
Who do you perceive
as the market leader
for SDN Enabled
Switch?
April 2016 Brand Leader Survey
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14. 2016 Market Leader
SDN Monitoring
Arista DANZ Big Switch Big TAP Gigamon Visibility
Fabric
HPE Intelligent
Management Center
Microsoft Distributed
Ethernet Monitoring
(DEMON)
Other
Who do you perceive
as the market leader
for SDN Monitoring?
April 2016 Brand Leader Survey
14

15. 2016 Market Leader
SDN Platform
Brocade Cisco APIC HPE Huawei IBM Juniper NEC Plexxi Other
Who do you perceive
as the market leader
for SDN Platform?
April 2016 Brand Leader Survey
15

16. 2016 Market Leader
Unified Communications
Who do you perceive as
the market leader for
Unified Communications?
April 2016 Brand Leader Survey
16

17. 2016 Market Leader
Business Intelligence Tools
Who do you perceive as the
market leader for Business
Intelligence Tools?
April 2016 Brand Leader Survey
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18. 2016 Market Leader
Application Performance Management Tools
AppDynamics
APM
CA APM Dell FogLight Dynatrace Fluke
Networks
Visual
TrueView
HPE
AppPulse
Mobile
Microsoft
SCOM
New Relic
APM
Riverbed
SteelCentral
AppResponse
SecureActive
Performance
Vision
Other
Who do you perceive as
the market leader for
Application Performance
Management Tools?
April 2016 Brand Leader Survey
18

19. 2016 Market Leader
Functional Testing Tools
Appvance Borland
SilkTest
HPE LeanFT/
UFT (QTP)
IBM Rational
Functional
Tester
Oracle
Application
Testing Suite
Ranorex SauceLabs SmartBear
TestComplete
Tosca
Testsuite
Other
Who do you perceive as
the market leader for
Functional Testing Tools?
April 2016 Brand Leader Survey
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20. 2016 Market Leader
IT Infrastructure Monitoring Solutions
CA Spectrum/
Unified
Infrastructure
Management
ITRS Geneos Nagios Opsview
Enterprise
ScienceLogic SevOne SpiceWorks Stackify Zabbix Other
Who do you perceive as
the market leader for IT
Infrastructure Monitoring?
April 2016 Brand Leader Survey
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21. 2016 Market Leader
Security Info & Event Management Solutions
Accelops AlienVault HPE
ArcSight
IBM
Security
Qradar
SIEM
LogLogic LogRhythm NetIQ
Sentinel
RSA
Security
Analytics
SolarWinds
LEM
Splunk Other
Who do you perceive as the
market leader for Security
Information & Event
Management Solutions?
April 2016 Brand Leader Survey
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22. 2016 Market Leader
Identity & Access Management Tools
CA Privileged
Access/Identity
Manager
CyberArk
Privileged
Account Security
ForgeRock
OpenIDM
IBM Tivoli Access
Manager/
Identity Manager
Microsoft Bhold
Forefront Identity
Manager
Oracle Identity
Manager
SailPoint
IdentityIQ
Symantec VIP Other
Who do you perceive as the
market leader for Identity &
Access Management Tools?
April 2016 Brand Leader Survey
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23. 2016 Market Leader
Virtualization Management Tools
Dell
OpenManager
Integration -
VMware
vCenter/
Foglight -
Virtualization
Infrascale
Platform
Opvizor Savison Cloud
Reporter
SolarWinds
Virtualization
Manager
Veeam ONE VMTurbo
Operations
Manager
VMware
vCenter
Server/vROps
Other
Who do you perceive
as the market leader
for Virtualization
Management Tools?
April 2016 Brand Leader Survey
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24. Bonus Questions

25. IT Pros were asked:
“Which company do you believe will be the most
trusted brand in COMPUTING in 2020?”:
Other
Microsoft Azure
Lenovo
IBM
Huawei
HPE
Google
Dell/EMC
Amazon Web Services
25

26. IT Pros were asked:
“Which company do you believe will be the most
trusted brand in STORAGE in 2020?”:
Other
WD
Seagate
Samsung
NetApp
Microsoft Azure
Huawei
HPE
HDS
Google
Dell/EMC
Amazon Web Services
26

27. IT Pros were asked:
“Which company do you believe will be the most
trusted brand in NETWORKING in 2020?”:
Other
VMware
Microsoft Azure
Juniper
Huawei
HPE
Google
Equinix
Dell/EMC
Cisco
Brocade
Amazon Web Services
27