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The Time of Makers
How to get out of Digital World and сreate Physical Product
Digital World is saturated
with smart people
People prefer to buy physical
objects than digital products
Digital+Physical Objects =
Internet of Things
Crowdfunding phenomenon
works for physical objects
Building blocks are getting
easier every single day
e-Logistics and e-Commerce
LaMetric TIME
smart clock for home and business
Third most funded consumer electronics
product in the Design category in Europe
1.Think Different
• Smartphones, tablets are limited
• Internet of Things brings new physical
experiences
• Not only weara...
Personal and communal experience
2.Hardware product should
be “sexy”
• Customer learning curve is long
• Beauty helps to adopt technology
• Cross the chasm...
LaMetric prototype before crowdfunding
MVP First prototype
3.Make prototype you will love
• CNC or Shapeways - even prototype should be
“sexy”
• Solve major problems before tight de...
Polished LaMetric prototype in Kickstarter video
4. Crowdfunding gives
answers
• IoT markets need validation
• Marketing and PR strategy
• Realise sales channels
• Partner...
Media coverage, staff pick, partnerships
5.Manufacturing - take
someone who knows waters
• DFM, CMF, quality control
• Manufacturing phases: EVT, DVT, PVT, MP
• Le...
PocketBook helped LaMetric select factory
6.Far East key facts
• Slow growth of traditional markets
• Factories are seeking for new markets(IoT)
• Lack of the middl...
7.Feel who is your
manufacturing partner
• Best implementation for “sexy” product
• Pay forward approach
• Shared vision
•...
LaMetric implementation discussions
8.Innovative product takes
8-12 months R&D
• Strong Team
• Financing
• Long Nights
• Mistakes & Reworks
9. Understand Chinese
mentality
• Other culture
• Other values
• Strong negotiation skills
• Document everything
• More de...
9. Find perfect mechanic
engineer
• Most of defects because of bad mechanics
• Simplicity makes assembling easier
• Invest...
10. Think about regulations
• CE, FCC etc for each market
• Medical products has a lot of regulations
11. Decrease defects rate
• Software tests
• PCB tests
• Assembling tests
• Long-life tests
• Acceptance tests
• More test...
12.Think about logistics
• Is your package safe?
• Barcodes to avoid chaos
• Try to make product till 0.5 kg
• Fulfilment p...
12.Can team deliver?
• Responsibility!
• Change “we’ll fix it after release” mentality
• Increase documentation skills
• He...
www.lametric.com
The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)
The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)
The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)
The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)
The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)
The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)
The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)
The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)
The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)
The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)
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The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)

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Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneur and startuppers. Annually it takes place on 2-4 of October in Lviv at the Arena Lviv stadium. In 2015 conference gathered more than 1400 participants and over 100 speakers from companies like Facebook. FitBit, Mail.ru, HP, Epson and IBM. More details about conference at itarene.lviv.ua.

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The Time of Makers. How to Get out of Digital World and Create Physical Product (Nazar Bilous Business Stream)

  1. 1. The Time of Makers How to get out of Digital World and сreate Physical Product
  2. 2. Digital World is saturated with smart people
  3. 3. People prefer to buy physical objects than digital products
  4. 4. Digital+Physical Objects = Internet of Things
  5. 5. Crowdfunding phenomenon works for physical objects
  6. 6. Building blocks are getting easier every single day
  7. 7. e-Logistics and e-Commerce
  8. 8. LaMetric TIME smart clock for home and business
  9. 9. Third most funded consumer electronics product in the Design category in Europe
  10. 10. 1.Think Different • Smartphones, tablets are limited • Internet of Things brings new physical experiences • Not only wearables and 3D printers • Seek for niches where there are no big guys yet
  11. 11. Personal and communal experience
  12. 12. 2.Hardware product should be “sexy” • Customer learning curve is long • Beauty helps to adopt technology • Cross the chasm smoothly • Iterate with industrial design
  13. 13. LaMetric prototype before crowdfunding MVP First prototype
  14. 14. 3.Make prototype you will love • CNC or Shapeways - even prototype should be “sexy” • Solve major problems before tight deadline • Get feedback early • More confidence to move forward
  15. 15. Polished LaMetric prototype in Kickstarter video
  16. 16. 4. Crowdfunding gives answers • IoT markets need validation • Marketing and PR strategy • Realise sales channels • Partnerships • Investors are more confident
  17. 17. Media coverage, staff pick, partnerships
  18. 18. 5.Manufacturing - take someone who knows waters • DFM, CMF, quality control • Manufacturing phases: EVT, DVT, PVT, MP • Legal advises • Pocketbook, Dragon Innovations, others
  19. 19. PocketBook helped LaMetric select factory
  20. 20. 6.Far East key facts • Slow growth of traditional markets • Factories are seeking for new markets(IoT) • Lack of the middle layer: small seek for money, big seek for quantities • Foxconn and others start to work with startups
  21. 21. 7.Feel who is your manufacturing partner • Best implementation for “sexy” product • Pay forward approach • Shared vision • Build quantity together step by step
  22. 22. LaMetric implementation discussions
  23. 23. 8.Innovative product takes 8-12 months R&D • Strong Team • Financing • Long Nights • Mistakes & Reworks
  24. 24. 9. Understand Chinese mentality • Other culture • Other values • Strong negotiation skills • Document everything • More details inside the email • Someone in China for the long period
  25. 25. 9. Find perfect mechanic engineer • Most of defects because of bad mechanics • Simplicity makes assembling easier • Invest in enclosure prototypes before moulds • Mechanic mistake costs $10-$50k (average price of moulds)
  26. 26. 10. Think about regulations • CE, FCC etc for each market • Medical products has a lot of regulations
  27. 27. 11. Decrease defects rate • Software tests • PCB tests • Assembling tests • Long-life tests • Acceptance tests • More tests!
  28. 28. 12.Think about logistics • Is your package safe? • Barcodes to avoid chaos • Try to make product till 0.5 kg • Fulfilment partner for worldwide logistics
  29. 29. 12.Can team deliver? • Responsibility! • Change “we’ll fix it after release” mentality • Increase documentation skills • Help each other
  30. 30. www.lametric.com

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